How to run social media campaigns on facebook
40
How To Run Social Media Campaigns On Facebook? Created by Simplify360
description
How to run social media campaigns on Facebook by Simplify360 http://www.simplify360.com
Transcript of How to run social media campaigns on facebook
How To Run Social Media Campaigns
On Facebook?Created by Simplify360
What are Social Media Campaigns?Any initiatives taken by a business which help spread the
word about its business on social networking sites are
known as Social Media Campaigns.
Image Source : From the respective brand page.
Do They Really Help?
It helps you :1. Create awareness about your business.2. Gain feedback from people about your
products/services.3. Drive traffic to your websites and generate
leads for your business.4. Build a long and lasting online community
which can support your business.5. More importantly, it helps you create and build
your Brand and Reputation.
Social Media campaigns are the most popular and
effective method on the Internet to reach out to your
target audience.
Anatomy of Social Media Campaigns
Social Media Campaigns start by
focusing on your target audience and
building a content strategy around
them.
Created by Simplify360
TargetAudience
Engage
Strategy
CampaignInitiative
CampaignExecution
MeasureSuccess
Understand your Target Audience and their sentiment
Recognize and focus on particular issues which you think your TG will respond to.
Build a Strategy around the issue to present it creatively. The strategy should have clear and easy to understand goals.
Have different incentives to encourage participation. Incentives do not have to be monetary, instead, they can be social recognition.
Execute campaign sand keep building enthusiasm by posting updates and engaging with the audience
Finally give a good ending for the campaign by listing out achieved targets and thank your audience.
Created by Simplify360
Platforms For Running Social Media Campaigns.Almost all social networking sites can be leveraged to run your social
media campaigns. The most important thing to remember is that the
social networking channels you are targeting should have your TG
audience present on them.
[Note : Any platform which has User Generated Content can be leveraged for social media campaign strategies.]
Facebook Twitter YouTube
LinkedIn Slideshare & other content sharing sites.
Blogging Platforms & Specific Forums
WHYFacebook?
• More than 800 million active users.
• Every user has, on average, 130 friends.
• 50% of the active users login at least once a day.
Image Source : Facebook.com
• An average user spends almost 700 minutes per month on Facebook.
• Most websites have social logins and allow users to login using their FB identity
• Facebook provides a stable platform for businesses.
WHYFacebook?
Image Source : Facebook.com
FacebookEcosystem
BUILDMake your presence felt on Facebook using FB Pages.
ENGAGEUse FB tools and Apps to engage
people and spread the word about your brand
AMPLIFYUse interactions to build your
image and reach out to more and more users .
Basics of Facebook Marketing Strategy
FacebookFor Business
Facebook Pages: Use Pages to breathe life into your brand.
Timeline: Share your story with your followers.
Integrate Website : Integrate your existing website with your FB page
Apps : Use applications to further engage fans and increase follower base.
Facebook Ads: Reach out to your target groups
Sponsored Stories: Use your follower base to increase ad click through rates
How Will it Help Brands?
Image Source : From the respective brand page.
Business NetworkingMake your Facebook page an identity for your business.
Image Source : From the respective brand page.
Market Research Tap into conversations to know how people feel about your brand
Image Source : From the respective brand page.
Customer ServicesUse your page for grievance redressal and reaching out to customers
Image Source : From the respective brand page.
Ads & Product Promotions Use FB Pages/Ads to market your products
Image Source : From the respective brand page.
InsightsGet quantitative analyses of your engagement/interaction with users
Image Source : From the respective brand page.
Getting Started
Build A Strategy That Is Social By Design
Image Source : From the respective brand page.
Tap into fundamental social activities of people like sharing photos, stories, experiences etc
Know Your Key Audience
Image Source : From the respective brand page.
Design your campaign such that makes sense to your target audience and can connect with them.
Identify Deliverables For Every Stage Of The Campaign Phase
Image Source : From the respective brand page.
Have clear goals on what you want to achieve from your fan base with every action.
Focus On High Level Messaging And Campaign Structure
Image Source : From the respective brand page.
Have a crystal clear message which communicates your brand or campaign.
Integrate Offline Campaigns With Facebook Campaigns
Image Source : From the respective brand page.
Try to connect the offline experiences through Facebook integration to the campaign.
Facebook Campaign Categories
Cause BasedCampaigns
Image Source : From the respective brand page.
Focus on rich media, content, social links to generate a social message about an idea.
Contest BasedCampaigns
Image Source : From the respective brand page.
Choose a simple context around which you can design a contest and run it in ritual manner on your Facebook Page.
Loyalty BasedCampaigns
Image Source : From the respective brand page.
Focus on identifying loyal customers and fans and reward them.
Sweepstakes &Giveaways
Image Source : From the respective brand page.
Design the perfect giveaways for your fans so that they will want to talk about it.
Viral ContentCampaigns
Image Source : From the respective brand page.
Create content that resonates with people’s imagination and sentiments.
Social Apps
Image Source : From the respective brand page.
Develop applications which have a deep integration with the Facebook social graph.
Social Games
Image Source : From the respective brand page.
Leverage Facebook games to engage and advertise your brand.
Crowd-sourcedIdeation Campaigns
Image Source : napkinlabs.com
Create a campaign that connects with a niche crowd and involve them in the process.
Facebook Measure Your Campaign
Brand Reach
& Exposure
Image Source : napkinlabs.com
One way of measuring your campaign’s success is to measure your brand reach and exposure. Your campaign’s success is determined by how many people are talking about the campaign and the brand.
Traffic to Your Fan Page
Image Source : napkinlabs.com
The number of visits to the Facebook campaign landing page shows the popularity of the campaign and its reach.
Website Traffic From Facebook
Web traffic is another important parameter to check the success of your Facebook campaign.
Engagement
On the Page
Comments and Likes per campaign post are another great way to measure the success of your content.
Audience
Demographics
Above all, it is always important to identify that the people talking about the brand are your correct TG.
Summary
Social Media campaigns are engaging and a lot of fun to run, but before initiating a campaign, make sure you have worked out all elements of the campaign:
ü Building a strategy that is social by designü Defining key audienceü Identifying deliverables for every stage of the campaign cycleü Focusing on high level messaging and campaign structureü Integrating offline campaigns with Facebook campaigns.
Finally, do not forget to measure your returns. This will define your success.
Created by Simplify360
Simplify360 enables organizations to effectively implement social media concepts in to core business functions. Powered by Simplify360 AnalyticsTM, we extend a sophisticated and user-friendly environment to realize value via actionable intelligence.
For more information visit : www.simplify360.com
Social Media Management SaaS Infrastructure
