Financial Services & Facebook Campaigns
7
facebook.com/ nanigans @nanigans Financial Services & Facebook Campaigns Ric Calvillo, Founder & CEO [email protected]
description
These slides were presented as part of a panel with Twitter, GSN (game developer), and Nanigans (Facebook advertising software) at The Ad Club's "New Currency" event on February 6, 2012 at the Boston Harbor Hotel. The event examined how social and mobile are transforming financial services, with this presentation focusing on financial services companies' Facebook advertising campaigns.
Transcript of Financial Services & Facebook Campaigns
facebook.com/nanigans@nanigans
Financial Services &Facebook Campaigns
Ric Calvillo, Founder & [email protected]
www.nanigans.com
Newspapers
TV
Internet
Magazines
Radio
$0 $50 $100 $150 $200
U.S. Ad Spend per User/Subscriber
Identifying Ineffi ciencies & Opportunity
Gain customers, not clicks
Gain customers, not clicks www.nanigans.com
New Ad Opportunities Require New Tech
Effective social advertising is in the details
GlobalReach
MarketVolatility
MultipleAd Types
Measuring ROI
30%
70%
33%
18%
48%
Citig
roup
Disco
ver
Bank
of A
mer
ica
Amer
ican
Exp
ress
Capital
One
Facebook Reach(Relative)
< 20
21-30
31-40
41-50
51-60
60+
13%25%
20%20%
14%9%
Commercial Banks
on Facebook
Fan Reach &Demographics
www.nanigans.comGain customers, not clicks
Gain customers, not clicks www.nanigans.com
Financial Services Campaign Goals
Fan Acquisition• Marketplace Ads and Sponsored Stories
Registration / Form Completion• Both on and off Facebook
Apps• Installation and in-App engagement
Gain customers, not clicks www.nanigans.com
Facebook Apps in Financial Services
Gain customers, not clicks www.nanigans.com
Financial Services Campaign Results
Gam
ing
Tech
Enterta
inm
ent
CPGs
Auto
e-Com
merc
e
Financia
l
Daily D
eals
Dating
$-
$0.50
$1.00
$1.50
0.00%
0.02%
0.04%
0.06%
CPC CTR
