How to Run a LinkedIn Search Like a Pro

Zack AndresenCustomer Education Consultantzandresen@linkedin.com

Kristen WidmanCustomer Education Consultant

kwidman@linkedin.com

What we’ll cover today

What is advanced search?1

Social InMail techniques2

Live demonstration of advanced search 3

4 Q&A

Housekeeping notes:• Everyone on the line is muted by default. Please type

your questions into the Q&A box .

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What is advanced search?

5

It’s more than just a long search string

(sales OR "business development" OR "account executive" OR "account manager" OR "district manager" OR "sales manager" OR "district sales manager" OR "sales rep" OR "sales representative" OR "territory rep" OR "territory

representative" OR "sales consultant" OR "business development consultant") AND (paychex OR insperity OR kronos OR intuit OR Oracle OR salesforce.com OR ADP OR “Automatic Data Processing”) AND (seeking OR seeker OR “looking for”

OR “in search of” OR “open to” OR “new job” OR “actively pursuing” OR “pursuing new” OR “searching for” OR “new opportunity” OR “new opportunities” OR “available for” OR 1099 OR “temp to temp” OR consultant OR contractor OR “on assignment” OR “on-assignment”) NOT (VP NOT director NOT engineer NOT coordinator NOT auditor NOT student NOT

buyer NOT procurement)

6

This is advanced search

• Keywords,highperformanceindicators,actionwords.

• Strategicallyapplyrefinementfilters.

• Accountforhumanerror.• Searchbywhat’sNOTon

theirprofile.

Save

Search

• Saveyoursearchestoaproject.

• Setsearchalertstobenotifiedofnewpotentialcandidates.

7

This is advanced search

Sort

Send• Personalizemessagesbased

oncommonalities.

• Reviewprofilesforrelevancy.• Utilizetheclipboard.• Addtoprojects.

8

3 cornerstone searches for each requisition

Ideal candidate (highly specific search, lower volume, high quality)

Conceptual search (targeted search that is more broad, higher volume, requires focused review for

relevancy)

Smart exclusion search (highly specific, takes out terms from ideal & conceptual search using “NOT,”

lower volume but potentially high quality)

Social InMail techniques Do’s & Don’ts

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Don’t: Include too much information

11

Don’t: Make it feel like a template

12

Don’t: Put the job title in the subject line

13

Don’t: Focus on the job

14

Do: Use our Social InMail framework

Social

Who & Why

WOW Factor

Call to Action

• School• Relationship• Function• Groups• When joined

15

Do: Use our top five InMail filters

16

Thanksforwatching!

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