How To Reach $100/day
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How To Reach $100/day
A Aziz Raharjo
Gathering AB Bandung, 31 Mei 2009
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Berapa lama bergelut di IM?
• Apakah ada pengaruhnya lama atau tidaknya kitabergelut di IM?
• Kenapa kok belum berpenghasilan juga???
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Beberapa masalah
1. No Action
2. Fokus di hal-hal yang lain
– Situs underground
– YM, Facebookan, Friendster
3. Selalu merasa kurang pengalaman, akhirnya gakmulai-mulai
4. Kurang ide
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Beberapa Tools yang sebaiknya punya
• Firefox
– MeasureIt
– LinkChecker
– NoDoFollow
– SearchStatus
– WebDeveloper Toolbar
– SEOquake
– ShowIP
http://addons.mozilla.org
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Beberapa Tools yang sebaiknya punya
• Dreamweaver (atau KompoZer)
• Photoshop (atau GIMP)
• Filezilla
• SnagIt (atau Jing)
• Windows Movie Maker
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Langkah awal
• Belajarlah client- server-side language (php, asp, javascript)
• Buatlah jaringan pertemanan
– Asian Brain
– Komunitas IM lainnya
• Riset! Riset! Riset!
– 50% keberhasilan kita ada di riset
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Inti dari Internet Marketing:
TRAFIK
KONVERSI
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T r a f f i c
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T r a f i k
• SEO
– White hat
– Black hat
– In between…
• Berbayar
– Pay Per Click
– Cost Per M
– Banner
– Iklan baris
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Search Engine Optimization
• Intinya hanya di backlink
– On Page juga penting sih… contoh: mainkankategori dan tag sesuai keywords
• Cari backlink sebanyak mungkin
• Cari backlink dari situs yang relevan
• Jangan menunggu hasil, selalu produktif– Karena SEO butuh waktu, nggak seketika menghasilkan…
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SEO, the basics (backlinks)
Situs Kita
Directory
Social Bookmarking
EzineArticles
Dummy Blog
Blogs
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Spam LinkSpam Blog
Scrap ContentAuto-autoan
RSS BlogBasic Backlink
Blackhat SEO & Link Laundering
Situs ResmiBasic SEO
Blog
BlogBlog
Blog
Blog
Blog
BlogBlog
Blog
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Menjalankan Blackhat
• Gunakan untuk pasar luar negeri (USA)
– Untuk pasar dalam negeri, biasanya menggunakanbasic SEO saja sudah cukup
• Punya banyak hosting
• Punya banyak domain
• Hosting minimal VPS
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Iklan berbayar
• Hasil cepat, dan lebih sederhana
• Butuh modal
• Harus melakukan split testing A-B
– Challenge yourself
– Split testing image juga (jika ada)
• Gunakan keyword sebanyak mungkin (puluhanribu keyword)
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AdGroup di Adwords
Split Testing Ad (A-B test)
Jajanan Sedap
Jajanan Nusantara yang
Mengundang Selera Anda
www.JajananKu.com
Jajanan Enak Lezat
Berbagai Macam Pilihan
Harga Sangat Terjangkau!
www.JajananKu.com
Visitor B Mencari
”Jajanan” di Google
Visitor A mencari
“Jajanan” di Google
CTR a%
CTR b%
Landing Page
PenjualanKita
Jajanan Sedap
Jajanan Nusantara yang
Mengundang Selera Anda
www.JajananKu.com
CTR a%
Selalu rubah ad text kita untuk mendapatkan hasil maksimal!
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Split Testing Image
2,637,259 Impressions3,288 Clicks (.12 CTR)
3,205,582 Impressions3,221 Clicks (.10 CTR)
3,858,594 Impressions3,092 Clicks (.08 CTR)
3,962,476 Impressions3,000 Clicks (.08 CTR)
3,260,100 Impressions2,251 Clicks (.07 CTR)
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PPC vs CPM
• Jika suatu produk memiliki tingkat CTR yang rendah, gunakan PPC
• Jika suatu produk memiliki CTR yang tinggi, gunakan CPM
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Banner Ads
• Gunakan strategi ini jika kita bermain di dalampasar dalam negeri
• Pilihlah situs yang mempunyai trafik tinggi, tapi belum banyak saingan iklan
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C o n v e r s i o n
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Konversi
• Pilih penghasilan yang mau kita dapat– Adsense, domain parking– Affiliate– Produk sendiri
• Angka konversi yang umum untuk produkberbayar --1% s/d 3% * visitor
• Jika menggunakan iklan PPC, selalu hitungminimal income per 100 klik
• Jika menggunakan iklan CPM, hitung income berdasarkan per unit tayang (lebih mudah)
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Contoh perhitungan iklan vs income
Iklan PPC
Harga: 0.1 per klik
100 klik = biaya $10
Artinya, angka penjualan kita harus melebihi $10
Selalu gunakan fasilitas timing di adwords, pasanglah pada jam-jam kapan orang bersediamembayar
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Tools penting untuk meningkatkan Konversi
• Google Analytics
• Google Website Optimizer
– www.google.com/websiteoptimizer
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Google Website Optimizer
Visitor B
Visitor ALanding
Page Penjualan
Kita
Thank You Page
(terjadi sale)
Landing Page A
Landing Page B
Script Website Optimizer
x
y
z
u
w
Jumlah CTR penjualan = %100.yx
z%100.%100.
y
wdan
x
u
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Google Website Optimizer
• Kita bisa membuat split test di landing page
• Yang bisa di split test:
– Picture
– Text
– Whole page
– Jalur
• Menguntungkan, kita jadi tau landing page yang menghasilkan/convert
• Saat ini baru bisa mendetect hosting luar
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Tips menuju $100/day
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Every Site Must Pay It’s Own Rent
• Minimalnya, untuk beli domain dan renew plus biaya hosting
• Walaupun untuk tujuan spam site, tetapberpegangan pada prinsip dasar ini
– Income dari Adsense (misal diparking diseoparking.com, atau di whypark.com)
– Jangan gunakan income Adsense untuk situsdengan scrap content
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Autoresponder
• Banyak yang belum punya
– Buat apa?
• Hal terpenting setelah domain dan hosting
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Pakai Autoresponder
Tanpa Autoresponder
Landing Page Thank You Page $$1-3%
Landing Page Thank You Page $$1-3%
[email protected]@[email protected]
….….
$$Follow Up &Related Offer
Follow Up &Related Offer $$
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Marketing
YOU
Customer
Support
YOU
Sales
YOUProducts
YOU
Finance
YOU
Research &
Development
YOU
Strategy
YOU
Services
YOU
Technology
YOU Logistics
YOU
Strategic
Alliances
YOU
HR
YOU
CEO
YOU
Apakah anda menjalankan semuanya sendirian?
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• Mulailah membagi pekerjaan anda
• Rekrut karyawan, mulai dari 1 dulu
• Outsource pekerjaan kita
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Memilih Pasar
• US / non US ?
US20%
Non US80%
Data Facebook (200 juta user)
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Sebaran Pengguna FB (Maret 2009)
Negara Pengguna
Netherlands 437,360
United Kingdom 15,381,820
South Africa 1,081,020
Canada 9,861,920
Italy 7,224,320
Germany 1,510,560
Spain 3,473,780
France 6,735,720
Indonesia 2,120,740
Pengguna Facebook April sekitar 200 juta
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Pasar Indonesia
• Pasar yang sangat menjanjikan
• Banyak yang belum terjun disini
• Saingannya sedikit sekali/tidak ada saingan
– Secara seo
– Secara iklan berbayar
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Situs Kita
Autoresponder
Outsourcing, rekrut karyawan
Tools yang dibutuhkan
Knowledge Riset Pasar
SEO IklanSEO, Blackhat
Salesletter
Landing Page
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Contoh situs yg sudah berpenghasilan(Asian Brainers Jogja)
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GET THINGS DONE!
DARIPADA CAPEK CAPEK MIKIRIN BAGAIMANA MENGALAHKAN PESAING DI GOOGLE, LEBIH BAIK MENGERJAKAN PEKERJAAN DIDEPAN MATA
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