How to Qualify Trade Show Leads
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Transcript of How to Qualify Trade Show Leads
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HOW TO QUALIFY TRADE SHOW LEADS
PART 3 OF A 10 PART SERIES PRESENTED BY
www.demochimp.com
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Lead generation at trade shows is
a big deal
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Companies that use this lead genstrategy know that it can
give sales a huge boost
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But how often do you invest marketing $ into a trade show
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But how often do you invest marketing $ into a trade show
come back with a few hundred leads
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But how often do you invest marketing $ into a trade show
and then not have the time or resources to properly follow
up with each one?
come back with a few hundred leads
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The problems:
➡ the longer we delay follow up, the colder the lead becomes
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The problems:
➡ the longer we delay follow up, the colder the lead becomes
➡ and how do we know which leads are the hottest, so we can follow up with them first?
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The problems:
➡ the longer we delay follow up, the colder the lead becomes
➡ and how do we know which leads are the hottest, so we can follow up with them first?
➡ and how do we track our follow ups in the most efficient & productive way?
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Those are big questions.
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What if…
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What if… you could send a
personalized demo
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What if… you could send a
to each lead personalized demo
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What if… you could send a
to each lead personalized demo
check to see which leads
watched the demo
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What if… you could send a
to each lead personalized demo
check to see which leads
watched the demo
benefits they foundthe most important
of those leads, which
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That would be some serious insight.
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That would be some serious insight. and that’s what DemoChimp does for you.
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That would be some serious insight. and that’s what DemoChimp does for you.
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➡
Realistic example:
You’ve come back from a trade show with 50
awesome leads
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➡
Realistic example:
You’ve come back from a trade show with 50
awesome leads
You add a link to your DemoChimp demo video in your follow up email
to all of them
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You wait…
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While prospects interact with the demo, that configures itself in response to their unique needs
You wait…
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While prospects interact with the demo, that configures itself in response to their unique needs
…in the meantime, DemoChimp gathers
details about how they interact with the demo
You wait…
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While prospects interact with the demo, that configures itself in response to their unique needs
…the demo then invites prospects to request
contact through a custom call-to-action
button
…in the meantime, DemoChimp gathers
details about how they interact with the demo
You wait…
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While prospects interact with the demo, that configures itself in response to their unique needs
…the demo then invites prospects to request
contact through a custom call-to-action
button
…in the meantime, DemoChimp gathers
details about how they interact with the demo
You wait…
now you know who to follow up with first
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While prospects interact with the demo, that configures itself in response to their unique needs
…the demo then invites prospects to request
contact through a custom call-to-action
button
…in the meantime, DemoChimp gathers
details about how they interact with the demo
You wait…
now you know who to follow up with first
we even send you an email when they sign up, so you can follow up right away.
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stop letting those trade show leads fall through the cracks
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Watch the DemoChimp demo:
Follow us: @DemoChimp