eMetrics Sydney - Using behavioural data to qualify & nurture leads
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Transcript of eMetrics Sydney - Using behavioural data to qualify & nurture leads
![Page 1: eMetrics Sydney - Using behavioural data to qualify & nurture leads](https://reader036.fdocuments.net/reader036/viewer/2022081518/54bfb70d4a79596c298b464e/html5/thumbnails/1.jpg)
Welcome to eMetrics
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Agenda
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The Problem
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Marketing & Sales Divide
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Disparate Databases
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Disparate Technology Vendors
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The Leaky Funnel
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The Solution
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Centralise the data
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How?
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Marketing Automation Database
+
CRM Database
Marketing Data Sales Data
Marketing Automation Database
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How does it work?
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Loyalty
!
<script src="http://munchkin.marketo.net/munchkin.js <script>mktoMunchkin("714-CFZ-249");</script> "
type="text/javascript"></script>
1 line of code
Website & Landing Page
How does it work?
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Loyalty
!
Browser Cookies +
How does it work?
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Loyalty
!
Dig
ital
Beha
viou
r
=
Captures & Collects
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Positively or Negatively
Scores Behaviour
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Loyalty
!
Email & SMS Triggers
Automate
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Loyalty
!Test
Subject Lines, Copy, Creative, Call to Actions
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Loyalty
!
Optimise
Campaign Results
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Loyalty
!360 View Dashboard
Multi-Channel
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What do clients use it for?
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Customer Acquisition + Retention
Convert site traffic into sales-ready leads
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Lead/Customer Nurturing
Nurture leads into customers through drip marketing
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Lead/Customer Scoring
Automate qualification with demographic + behavioural data
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Web Analytics (Individual)
Know exactly who is visiting your site + trigger comms
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Email Marketing
Deepen relationships with multi-step segmented campaigns
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Landing Pages
Maximise conversion rates with pre-population + A/B testing
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Progressive Web Form Profiling
Dynamically serve new form fields on each visitor session
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Customer Controlled Comms
Frequency + Format + Interests
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1.2.3.4.5.
Map Content to Buying Stage
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CRM Database Integration
Give sales with marketing insight + closed loop ROI reporting
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Results
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Questions?
Will Scully-PowerManaging Director
Datarati
+61 400 828 [email protected]
www.datarati.com.au
http://willscullypower.wordpress.comwww.twitter.com/willscullypower