How to Pack Your Class Marketing Workshop for Yoga & Fitness Pros
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Transcript of How to Pack Your Class Marketing Workshop for Yoga & Fitness Pros
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How to Pack Your Class for Yoga & Fitness Pros
Marketing Your Way to Success Workshop presented by Melodie Tao
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Opening Meditation
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Welcome!
• What are you excited about with you business?
• What yoga pose are you working on?
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Today We Will Learn…How to Pack Your Class!
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• Keep current students coming back
• Build your personal brand on social media
How to Pack Your Class
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Keep Current Students Coming Back
1. The Name Game
2. Create consistency with peak poses
3. Ask
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Success Story- Jen Pastiloff, The Manifest - Station
• 76K+ Facebook Likes
• 10K + Twitter Followers
• Over 1 Million Readers- themanifeststation.net
• Sold out retreats worldwide!
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The Name Game
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Create Consistency
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Ask• Mention upcoming things about your next class
• Ask students to bring a friend
• Ask students to connect with you online
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Build Your Personal Brand Online 1. Facebook
2. LinkedIn
3. Instagram
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Branding Questions • What comes to mind when you hear the word brand or branding?
• How many people have Googled themselves? What did you find?
• Does anyone know the origin of the term branding?
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Brand: Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Branding began as a way to tell one person's cattle from another by means of a hot iron stamp.
Personal Brand: The process where people and their careers are marked as brands. The personal branding concept suggests that success comes from self promotion.
What is a Brand?
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• When logged on to your personal Facebook profile you can create and run a business page.
• Check your privacy settings to ensure you’re only providing public information you intend to.
• Check your privacy settings on each photo album.
• Facebook constantly changes their privacy features so make a habit of regularly checking your settings.
Update Your Personal Profile
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Personal Profile:• If connecting with prospective students on Facebook include your company and a brief description so
customers associate you with your business and brand• Link personal page to your business page.
Business Page:• Company information• Link back to your website• Links to your other social networks• Public Classes
Personal Profile vs Business Page
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DO NOT use a personal profile as a business page
Correct business page: https://www.facebook.com/thepbrealityshow
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LinkedIn• Contact Information: Include your company’s website. Under website
listings choose “other” and write in the specific name for your company rather than just listing “Company Website”.
• Under your job descriptions list specific accomplishments and actions that will benefit prospective clients.
• Add multimedia: Photos, Videos, Presentations.
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Instagram Tips• Hashtags:
Internal- Hashtags used to track your own events and business. #HapaKids #HapaTRX#HapaYoga
External- General hashtags used to seek out accounts and customers who share your interest. #Yoga #HotYoga #YogaChallenge #StopDropAndYoga
• Comment on photos.
• Take photos related to your brand that give people a glimpse of what you’re doing
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Special Offer!
$99
$77 NOWX
• Pick My Brain! Custom one on one marketing consulting session with Melodie. We will go through all of your online resources, social networks and establish a strong marketing strategy .
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