Building an MVP by a

non-technical founder

This presentation explains good practices and proven

methodology on how to outsource MVP development to

an external team and not to screw up

Most common challenges:

how to not waste money and ultimately not receive an

unworking product

how to meet the predefined budget

how to fit your target market

how to launch properly and gain users

how to control cash-burn rate adding new features

The ten-step MVP development approach

Step #1 Discovery discover a business idea

Discuss an idea, define needs and determine an MVP scope. We

want to understand the business model and prioritize features

properly, according to features business value

Who are the users? What is the value you are giving to the users? Which problem are you solving?

How are you reaching your customers? What are your users paying for? What are revenue

streams? How do you collect user feedback? How do you manage customer relations?

Step #2 Define KPIs

and how we measure them

In order to have an idea of what to improve - we set up key

metrics to measure success

We will do A/B tests and using the data from them we will

improve the KPIs

Step #3 Create a landing page

We seek to not waste your money for ideas without

a defined target market,

that’s why we set up analytical tools, drive traffic to the landing page,

test basic metrics and proceed with the next steps only when it makes

sense

Step #4 Describing core use cases of

the product

Describe Actors of the system and every use case.

This phase is essential prior to mockups designing

Step #5 Design user interaction with

clickable mockups

Clickable wireframes fully describe hte initial scope of the MVP,

you put new ideas on this stage instead of during the

development, such an approach dramatically decreases

development cost

Step #6 Decide what can wait

for the shaping an MVP

This step protects you from implementation of a set of features

with a low business value,

so you will eventually spend funds on essential functionality only

Step #7 Create a professional look design a graphical user interface

Graphical designs prepared prior to development to speed up the

next step,

such an approach guarantees a minimum set of unexpected

changes during development and in this way - budget saving

Step #8 Development

Every previous step aimed to simplify and speed up the

development process. That’s why the development becomes a

rapid and smooth process.

Developers take several sprints to implement all use cases

planned for the MVP, it includes sprint planning, design reviews,

development, demo & retrospective

Step #9 Integrate analytics to measure goals

This step is essential for discovering improvements for the next

iteration.

A/B test tools are also come along with analytical tools

Step #10 Publish product and measure KPIs

On this stage we publish an application, launch it to previously

interested users from the landing page and start gathering

statistics of real users for analysis, insights and

prepare ideas for the next iteration

insight

hypothesis

test

design

Customer development cycle THe Development team should be seamlessly integrated into this cycle

insight

hypothesis

test 10 steps

Discovery

Design use cases

Interaction design

What can wait?

Define goals to measure success

Graphical design

Development

Publishing

MVP development cycle Take control on the cash-burn rate and the deliverability,

feel free to bring new ideas as soon as they come up

1-st loop of MVP,

develop for a FIXED PRICE

contract

next unlimited number of MVP loops,

develop by the TIME & MATERIALS

contract

insight

hypothesis

test

10 steps

Discovery

Design use cases

Interaction design

What can wait?

Define goals to measure success

Graphical design

Development

Publishing

Contact Us

Maxim Fomenko

VP of Business Development UK

Email: maxim@temy.co

LinkedIn: profile

Skype: maxim.fomenko

Website: www.temy.co