Book merchandising and communication for shop opening 2015 updated may
How To Open A Profitable Coffee Shop - Amazon S3s… · • You’ve been dreaming of opening a...
Transcript of How To Open A Profitable Coffee Shop - Amazon S3s… · • You’ve been dreaming of opening a...
HowToOpenAProfitableCoffeeShop…WhileS9llBeing(cool,havingintegrity,lazy
etc.)And…
…NOTspendingafortuneonthewrongthings!
You’reintherightplaceif…
• You’vebeendreamingofopeningacoffeeshopbuthavelotsofunansweredques9ons.
• You’reclosetoopeningandneedsomefinalclarityonkeypoints
• You’vejustopenedandarelookingforfurtheradvice
• Soitdoesn’tmaPerwhereyouareintheprocess,wehavesomethingtohelpyou!
Here’sWhatYou’llLearnByHangingAround
• AveryspecificsevenstepprocessyouMUSThaveinplacetocreateasuccessfulcoffeeshop
• Andrew’s73pointprocesstoalmostguaranteeyougettheloca9onright
• ThecorrectwaytodesignaPROFITABLEmenuwithveryspecifictargetsforeachpartoftheday
• Thefinances–howmuchyouneedtospendandhowmuchprofityoumightexpecttomake…
AndrewandClaireBowen
• Gaveuptheconven9onalcorporateworldtobuyaCoffeeRepublicFranchise
• Builttheirownsmallchainofcoffeeshopswiththeirownbrand
• Con9nuetoownaverysuccessfulcoffeeshopwithouttheneedto“alwaysbethere!”
• AuthorsofTheDailyGrindandthehighlyacclaimedCaféSuccessHub
TheDailyGrind…
JohnRichardson
• Builtandsold13differenthospitalitybusinessesincludingseveral
coffeeshops• 18yearsasaconsultanttothecoffeeshopindustrywithhundreds
ofclientsinmul9plecountries• Helpedbuildandsellthemostprofitablesmallchainofcoffeeshops
intheUK.• Created,fromscratch,27profitablecoffeeshopsfortheNa9onal
HealthService• Authorofthreebestsellingbooksonseengupandrunningcoffee
shops…
Makesureyoustayrighttotheend
We’regoingtoshowyouhowyoucanreceive…• Fullslidesofthispresenta9on• Andrew’sfullloca9onprocess
JohnRichardson
Howwegethere…
NorthernIreland1992…
TheHumbleSandwich…
MassiveGrowth
Doh!
Humilia9on…
Keyfactors
• Poorpartnershipchoices• Overlyenthusias9c“opportunitygrabbing”(incrediblycommon)…
• …Badcashflowmanagement
• Poorfinancialrepor2ng
Aformula?
Twentyyears…
• Chainoffishandchipshops• Pizzarestaurant• Mul9plefullservicecoffeeshops• Bar• Gardencentrechain• Mostofthesolu2ons…• Mostoftheformula…
So…• Consultancy• TheCoffeeBoys…• Nearly100one-on-oneclients• Over1000clientsonline• Threeinterna9onallybestsellingbooks
And…
• Somevery,veryclevermentors/jointventurepartners
• Peoplewhosoldbusinessesfortensofmillions
• “Goto”expertonbusinessforCafféCulture• Speakingallovertheworld• Interviewswiththevery(very,very…)bestthatexists.
AndrewandClaire
Somethingnotquiteworking…
• EnormoushoursforAndrew
• Hugefrustra9onforClaire
Solu9on?
Perhapsnot…
• Threegreatyearswithrapidexpansion
• But…• Supportverylimited• HospitalityVERYdifferentfromRetail• £75,000electricitybill!• Andthen…• CoffeeRepublicwentbust!
Nowthelearning
reallystarted…
• Completelyreworkedmodel• Newsystems• Radically9ghteneduppeople
processes• Extensivemenure-working
Andnow…• Successfulsaleoftwosites• Onehighlysystemisedsite
whichcanberun“handsoff”• Bestsellingbook–TheDaily
Grind–Howtoopenandrunacoffeeshopthatmakesmoney”
• AndaPassionforhelpingourclientsnotmakethesameveryexpensivemistakes
So… TheSevenSteps
1.Why?Passion…2.Innova9ve,greatproduct…
3.Posi9oning–greatloca9on!4.GreatPeople–hospitality…5.Systems–consistency…6.Marke9ng–localhero…7.Money–knowingthenumbers!
But…NotQuiteSoSimple
1.Why?Passion…2.Innova9ve,greatproduct…
3.Posi9oning–greatloca9on!4.GreatPeople–hospitality…
5.Systems–consistency…6.Marke9ng–localhero…7.Money–knowingthenumbers!
Today
1.Why?Passion…2.Innova2ve,greatproduct–profitablemenudesign
3.Posi2oning–greatloca2on!4.GreatPeople–hospitality…5.Systems–consistency…6.Marke9ng–localhero…7.Money–knowingthenumbers!
CoreMenuPrinciple
TargetsforEACH9mearea
Breakfast…• Breakfastfooditem• Juiceofsometype• Coffee
Asfewsinglecoffeepurchasesaspossible.
TargetsforEACH9mearea
Mid-morningoffer• Coffee• ANDbun!• Orsavouryalterna9ve
Again…Asfewsinglecoffeepurchasesaspossible.
TargetsforEACH9mearea
Lunch• Savourymeal• Purchaseddrink• Coffee/tea• “Somethingsweet?”
• You’ve“lost”ifit’ssavouryplustapwater…
TargetsforEACH9mearea
Arernoon• Coffee/tea• Cake/smallsavouryalterna9ve.
CoreMenuPrinciple2
DONOT• CreateamenuofferbasedonYOURpalate• Itwillalmostalwaysbeskewedtoasavouryorsweetside
Balanceiscri2cal
Howtochooseagoodplacetoopen
• No1reasonpeoplevisitaspecificcoffeeshop
AConvenientLoca2onAllegraCafé
2016/15/14/13……….
HowmuchshouldImake?
Let’stakealook…
£100,000sales(arerVAT!)
£30,000Foodandbeveragecost £70,000GrossProfit
£30,000Wagecost £40,000Contribu9ontoO/H
£10,000Rent£5,000Rates£10,000generaloverhead
£15,000NetProfit
GoldenRules
GoldenRules
1. Rent10%ofsales–ignoreatyourperil2. “PrimeCost”ismaximum60%e.g.30%costofsalesand30%wagecostOr…25%costofsalesand35%wagecostOr…35%costofsalesand25%wagecost
Yourjob…
Managethe
variables…
Drivedownfoodandbeveragecosts
17differentvariables…
Drivedownwagecosts
(inpercentageterms)
Improvingefficiency
Increasesales
IncreasecustomersIncreaseaveragespendIncreasefrequencyofvisit
Howmuchwillitcostme?
Annoyinganswer…
• £35,000
• To…
• £250,000
• Or£600,000!
Evenmoreannoying…
Somekeyrules…
• Beverycau9ous-think…“willthisac9velyimprovethecustomerexperience?”• Donotskimponprofessionalsurveystobeginwith.
• Add30%ascon9ngencyandworkingcapital–thingsWILLgowrong.
Please,pleaseremember…
• ThisisNOTjusttheory• Theseprinciplesweregainedthroughdecadesofwork(andmistakes!)inourownbusinesses• Theyareexactlythesameprinciplesifweusewithourclients
So,What’sthisallabout?• It’saboutprovidingyouwithacrystalclearroadmaporframeworktohelpopenyourcaféorcoffeeshop• It’sabouthelpingyounotmaketheexpensivemistakesandgooverbudgetwhenyouopen• It’saboutgivingyoutheverybestchanceavailabletoopenasuccessfulbusiness…• It’saboutprovidingyouwithconfidencetoknowthatyou’remakingtherightdecisions…
I’mnotsurewhyyoushoweduptoday…
• Itmaybebecauseyou’rereadytoopenbutjustneededsomeextrapointers…• Itmaybebecauseyouaretotallybewilderedwiththemechanicsofopeningacoffeeshopandneedsomehelp…• Perhapsyou’res9llintheearlyplanningstagesand“don’tknowwhatyoudon’tknow”yet…
Ihopeyoureally“get”thisonething…
• Wereallyhavefoundthe“secret”ofopeningsuccessfulcoffeeshops• GoingonthisbumpyjourneyanddiscoveringthesesecretsuPerlychangedourlivesandthoseofourclients• ItissomethingthatYOUcando.Thereisaprocess…• Youcan,inaveryshortperiodof9me,havethefulltoolstohelpyoudothesame…
So,theobviousques9onis…
• “HowdoIapplyallinforma9ontomynewcoffeeshop?”
Youhaveachoice…• Youcandoitslow…usingtrialanderrorandsomeofwhatwe’vetaughtyoutoday• Or,youcandoitquicklyusingourfullsevenstepprocess…
“Everythinginlifeshouldbeassimpleaspossible,butnotsimpler.”
AlbertEinstein
TheCoffeeShopStartUpBootcampis…
• Designedtogiveyouthesolu9on–everyliPlethingyouneedtodotosetasuccessfulandprofitablecoffeeshop
• It’sabsolutelythefastestwaytogetfromideatofullyfunc9onalandprofitablebusiness…
Ithelpsyoudothis…
Notthis…
So,whatexactlyisit?• Thirteenmoduleliveevent–20/21/23September• DeliveredbyallthreeofusatUnionCoffeeinLondon
• Fullprepara9onpackinadvance• Fullone-to-onefollowuparerwards• Thetotalsolu9ontohelpingyousetupaprofitablecoffeeshop
• Nothingislerout–fullonlineresourcesalsoavailablearertheevent…
Pre-Bootcamp• Fullboxof“stuff”willlandonyourdoorstep• Prepara9onworktogetyouasfaralongtheroadaspossiblebeforewemeet
• Aimisthemaximisethevalueyouwillreceiveoverthethreedays…
DayOneModuleOne–GeengClear
• Crystalclearideaofwhatyourbusinesswillbe…
• Foryou• Forus• ForyourfellowaPendeesand• Forpoten9alinvestors…
ModuleTwo–Loca9on• TheBigOne!• You’lllearnEXACTLYwhatyouneedtoknowtoevaluateapoten9alsite
• And…wewillreviewyourpoten9alop9onsifyou’vealreadyiden9fiedaloca9on
ModuleThree–TheMenu• i.e.whatyou’llactuallydeliver!• You’lllearnhowtobreakdowneverypartofthedayformaximumprofit
• We’llshowyouhowtocreate“starproducts”thatarehighlyprofitableandbuildrepeatcustomers
• You’llleaveobsessedwithbuildingaveragespendANDvalueforthecustomer
ModuleFour–Cos9ngsandMargins
• VerysimplemodelstoshowyouhowjustafewpenceofbePergrossprofitcanmeanthousandseveryyear
• Weshowyouallthetoolsyouneedtoconsistentlyhityourgrossprofittargets
• You’llleavewiththe17stepGrossProfitProcesstoensureeveryonestaysontarget
• We’llbreakdownactualmenusandturnyouintoa”marginanalysingmachine”!
ModuleFive–Layout• We’reusingUnionforareason…• …toshowyouexactlyhowtocreateagreatexperienceforyour
• CustomersAND• Staff• Againyou’lllearntricksanddetailswillsaveyouthousandsinthefutureandpoten9allytensofthousandsoverthelifeofyourbusiness
DayTwo-ModuleSix–Money…• Thebestwaystoraisemoney• Thebestwaystostructureyournewbusiness• Howtosetupandmanageaprofitandlossstructure
• Howtocreateafull“dashboard”ofthekeymetricssoyoudon’t“goofftrack”
ModuleSeven– People• TheBigOne…• Howtorecruitgreatpeople• HowtoinductthemproperlyintoYOURvisionandethos
• Howtokeepthem!• Howtomanagethemsoyouachievethemagic“threedoingtheworkoffour”targetwhichdrivesdownyourwagecostsandincreasestheamountyoucanpaythem!
ModuleEight– Equipment• Aminefield…• Whatdoyoureallyneed?• Whatisworthspendingmoneyonandwhatcanyousavewith?
• Howcertainpiecesofequipmentcansaveyoumoneyinmanyotherareas
ModuleNine– Suppliers• Howtochoosebetweenthevarioustypesofsuppliersyouneed
• Howtobuildlongtermrela9onshipsthatcan“savetheday”
• Whento“golocal”andhowtogetmaximumvalueforthis–foryouandyoursuppliers
• Howtonego9ateforthebestpriceswithout“beingsleazy”
ModuleTen– Marke9ng• Howto”hitthegroundrunning”withanopeningstrategy
• Howtobuildaveragesales• Howtoencouragerepeatcustomers• Howtousesocialmediatobuildyourbusinessandbuildlongtermbrandvalue
DayThree–ModuleEleven– Technology
• EPOSsystems• Accoun9ngsorware• Simplespreadsheets• Everythingtomakeiteasiertorunthebusinessasinexpensivelyaspossible
ModuleTwelve– Coffee!
• FullRoasterytouratUnion’sstateoftheartfacili9es
• Allthedetailsfromtheirexpertsonwhatyouneedanddon’tneed
• Howtocraracoffeemenuthatsells
ModuleThirteen– SystemsandProcesses
• Howtopullitalltogether• Howtoensureyouhaveafunc9oningbusiness–evenwhenyou’renotthere
• Howtoensureconsistencyi.e.thebigreasonwhypeoplegotothechains…beatthemattheirowngamewithavastlysuperiorproduct
Finally…
• “Hotseats”• BreakingdownactualbusinessesandplansfromyouandyourfellowaPendees
So…howmuchwillthiscostme?• Fullconsul9ngforanewstartstartsat£12,000• We’rebookedupfornextsixmonthsanyway• Thisinforma9oncosthundredsofthousandsofpoundstolearnthehardwayandover25years
• Theseexactprocesseswe’regoingtoteachyoumadeoneclientover£20million
• Andopened27newcoffeeshops…fromscratch–allofwhichareprofitable
Itwillcostyoua9nyfrac9onofthosefigures…
7.Close(toanexcep9onaloffer)
• YoucangetstartedTODAYfor£2000+VAT• Or£2500+VATifyouwanttobringapartner• You’llimmediatelyreceivethefullpre-workbooktogetyoustarted
• We’llmeetforthreefulldaysatUnionwhereyou’llnotonlylearnalltheskillsbutbeabletoaskanyques9onsyouwant…
• Veryselec9vegroupsowecanprovideyouwithfullvalue
But…you’llgetmuch,muchmore
• You’llalsohaveonefullmonthofaccesstousandyourfellowaPendeesviaaprivategrouptocon9nueaskingques9onsandbuildingoutyourplan
• And–we’llpersonallyreviewyourplanbyphoneduringthismonthtogiveyoupointersandhelpwithongoingdirec9on
Tosumup…
• Ifyouwanttosetupaprofitablecoffeeshopwithoutdoingwas9ng9meandmoneythereisnobePersystem.
• ThisisEXACTLYwhatweneededwhenwestarted.Itwouldhavesavedushundredsofthousandsofpoundsandyearsof9me
• Yougetallthemodulesindigitalandprintedformattoosoyoudon’thavetobeheldtoaschedule
• Yougetafullmonthofongoingsupport…
RightNow
• Clickthelinkbelow• Gotothispage…• hPps://www.coffeeshopbootcamp.com/choose/• ClickthebuPonthatsays“1APendee”or”2APendees”
You’llseethispage
7.Close(toanexcep9onaloffer)
Andthenthisone…7.Close(toanexcep9onaloffer
UppopsthisliPlebox…7.Close(toanexcep9onaloffer
Fillinyourdetailsandyou’llgetimmediateAccesstotheonline
materials!
Andwithinaweekyour“BootcampBox”willarrivewithlotsofgoodiesand“tricksofthetrade”tohelpyougetstarted…And…weverymuchlookforwardtomee9ngyou!hPps://www.coffeeshopbootcamp.com/choose/