Book merchandising and communication for shop opening 2015 updated may

CRÉATEUR DE LA COSMÉTIQUE VÉGÉTALE®

02/04/2009 y v e s - r o c h e r . c o m

® Marque déposée par Yves Rocher

y v e s - r o c h e r . c o m

MERCHANDISING AND COMMUNICATION BOOK FOR SHOP OPENING 2015

05/03/2015 y v e s - r o c h e r . c o m 1

INTRODUCTION

The Atelier of Botanical Beauty Concept was created in 2009. Since that, market trends,

competitors shops and customer expectation have evolved a lot and there is a huge need

for us to Revamp our shops to remain attractive while focusing on our Botanical Beauty

uniqueness

This book is dedicated to the teams which will prepare shop openings and set up shops.

It recaps all the merchandising and communication principles of the Atelier of Botanical

Beauty concept and explain you how to set up the element in shop.

It also gather tips and best practice from other countries to help you improve the shopping

experience of customer inside your shops.

In order to be in line with your markets needs and with the Brand global image, we strongly

recommend you to implement these guidelines ASAP in your existing and new POS

05/03/2015 y v e s - r o c h e r . c o m 2

CONTENTS

- INTRODUCTION

1. MERCHANDISING TERRITORY REVAMPING ENHANCEMENT

1.1 ESSENTIAL SKIN CARE

1.2 ANTI-AGING SKIN CARE

1.3 BODY CARE

1.4 PERFUME

1.5 GIFT IDEAS

1.6 PLAISIRS NATURE

2. PERMANENT COMMUNICATION

2.1 BACK OF CASH DESK

2.2 BRAND STATEMENT

2.3 PLANT FOR THE PLANET

2.4 VEGETAL WALL

2.5 BOTANICAL MAP

2.6 PRICE TAG

2.7 BEAUTY SPA

NEW

NEW

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CONTENTS

3. NEW SHOPPING EXPERIENCES

• 3.1 WOODEN LED LIGHT EQUIPPED WALL UNITS

• 3.2 ON-SHELF POP-UP SIGN

• 3.3 TESTER BAR

• 3.4 CONSULTING TABLE

• 3.5 WASH BASIN

• 3.6 TOP PRODUCTS /CUSTOMER FAVORITES RUPTURE

• 3.7a POSTER STAND

• 3.7b ANIMATION STAND

• 3.8 ANIMATION LADDER (SUN CARE LADDER)

• 3.9 DRIED PLANTS DISPLAY

4. IN-SHOP ANIMATION

4.1 ANIMATION TABLE

4.2 BEAUTY SPA

4.3 CASH DESK

5. ANNEXES

NEW

NEW

NEW

NEW

NEW

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WHY

REVAMPING = RESTAURE, RENOVATE TO OPTIMISE A PLACE

OUR OBJECTIVES :

GIVE A FRESH NEW LOOK TO THE STORE,

IMPROVE THE SHOPPING EXPERIENCE

EMPHASIZING ON OUR BOTANICAL EXPERTISE

CREATE NEW HOT AREAS IN THE SHOP

HOW TO DO IT ?

CHANGE PERMANENT COMMUNICATION

BRING STORY TELLING ELEMENTS ABOUT OUR BOTANICAL BEAUTY EXPERTISE

MAKE OUR OFFER CLEARER WITH HORIZONTAL MERCHANDISING AND LIMITED

SELECTION

BRING NEW MERCHANDISING AND NEW FURNITURE IN SHOPS

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BEST PRACTICES OF TOP SHELF STORY-TELLING

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BEST PRACTICE OF PN UNIT DISPLAY

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BEST PRACTICES OF BRAND BOARD AND TOP SELLERS DISPLAY

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BEST PRACTICES OF WASHING BASIN DISPLAY

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2014 CHRISTMAS ANIMATION IN SGP

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1. MERCHANDISING

TERRITORY

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DADO FRAMED VISUALS RECAP

PLEASE REFER TO FOLLOWING SLIDES AS PER EACH TERRITORY FOR DETAILED REFERENCES

OF VISUAL DIMENSIONS

NEW NEW

NEW

NEW

MY MARKET

MY

MARKET


02/04/2009 y v e s - r o c h e r . c o m



1.1 ESSENTIAL SKIN CARE

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MERCHANDISING PRINCIPLE E as a Botanical Beauty

Expert by implementing a simple and clear

HORIZONTAL merchandising

Showcase our essential skin care product

-For customers: recommended efficient daily

routine

-For BA: easy to explain routine

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1.5m 2.5m

2m

90 cm 50 cm 50 cm 140 cm

90 cm

FACE

FACE

FACE

DADO COMMUNICATION OPTION 1

90 cm

140 cm

DO NOT place one frame above the other

DO NOT leave empty gaps between frames

3 POSSIBILITIES

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Model: 400*500mm

Vegetal: 400*400mm No.1 label

2014 results to

be coming

200*270mm

FACE

VISUAL SPECIFICATIONS

Height: 100mm

Local produce a transparent wording holder

VISUALS TO BE LOCAL PRINTED

Offset Printing on paper

Then this paper will be MATE laminated on a MDF board

(wood).

A wooden belt form the frame and gives thickness to the sides

where it is painted in white

The copyright of Hydra

Vegetal model dues

to June 2015

BROWN ACRYLIC / WOODEN- LOCAL PRODUCE

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DADO COMMUNICATION OPTION 2 NEW

Display illustration on1M unit


Paper will be MATE laminated on a MDF

board (wood).

A wooden belt form the frame and gives

thickness to the sides where it is painted in

white

Visual dimension: 70 x 35 cm

In case if there is difficulty to produce territory wording in brown acrylic/ wood locally . We

therefore suggest an alternative visual display as below shown => botanical visuals with the

territory name printed on it.

IT IS ALSO HIGHLY RECOMMENDED TO IMPLEMENT IN THE LIGHT BOX ON THE BACK

WALL FOR COUNTER FORMAT.

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Numbers

Kit 1,2,3

M7129

Dramatisation of the products

routine:

1. Cleansing gel & Toner

/ 2. Serum

/ 3. Cream

Elevation of the

serum bottle and

cream jar with 1

or 2 perspex

blocks M6588

Or white

communication

blocks

M6354

FRAME - PRINT

Category label

200*250mm

TOP SHELF MERCHANDISING RECOMMENDATIONS

Order materials from FR/

local sourcing

• Product territory: My Essential Skin care

•Glorification: 3-step routine of best-selling /new launch/

season range

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ON-SHELF MERCHANDISING RULE

1,5 METER

NEW

- Range organisation by benefit

- HORIZONTAL merchandising

- Product display following routine

step

-Range/star product visual

communication

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GLORIFIER

OPTION 1 : ORDER FORM FRANCE M7622 = 5* Glorifier

Kit price: about EUR. 45

OPTION 2 : LOCAL PRODUCTION

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M7622

Set of 5 Glorifier Holders

1. Place the easel communication in the

easel of the holder. (Place an other one

on the back if you have a doble sided

linear. )

2. Bend the dressing

communication. Place it on

the interior part of the base.

3. Put the above part. Insert the easel. 4. Place testers :

1 Cleaner / 2 Toner / 3 Cream

COMMUNICATION RUNNER

For 1M and 1.5 M essential skin care units

M7644

Communication medium

for top chest tray

1. Choose the white chest tray where you are

going to place the communication medium.

Check sizes fit. Then take off the yellow strip

of the.

2. Stick it on the front part of the chest tray.

3. Place the communication

For all ATELIER configurations :

GLORIFIER INSTRUCTION

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GLORIFIER

M387Q Easel HYDRA

24 x 15 cm

M389Q Easel NUTRITIVE

24 x 15 cm

M391Q Easel ACTIVE

SENSITIVE

24 x 15 cm

M393Q Easel SEBO

24 x 15 cm

M388Q Dressing HYDRA

21 x 3.5 cm

M390Q Dressing NUTRITIVE

21 x 3.5 cm

M392Q Dressing ACTIVE

SENSITIVE

21 x 3.5 cm

M394Q Dressing SEBO

21 x 3.5 cm

M395Q Dressing PURE SYSTEM

21 x 3.5 cm

Box on the Top Stocker

ACTIVE SENSITIVE

46 x 6.5 cm

M396Q Easel PURE SYSTEM

24 x 15 cm

< ! > IF YOU HAVE A DOUBLE SIDED LINEAR, THINK TO PUT 2 EASELS

COMMUNICATION IN THE RANGE HOLDER : ONE FRONT, ONE BACK.

TO INSERT IN THE

COMMUNICATION MEDIUM

STUCK ON THE

FRONT CHEST TRAY.

FROM

2 UNITS

LESS

than

2 UNITS

VISUAL COMMUNICATIONS


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1.2 ANTI-AGING SKIN CARE

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MERCHANDISING PRINCIPLE Focus on our active ingredient +

our scientific research through story telling.

Have simple and clear merchandising

- For customers: visible range benefits

- For BA: easy to explain the routine

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DADO COMMUNICATION OPTION 1 1.5m 2.5m

2m 3m

90 cm 50 cm 50 cm 140 cm

90 cm 90 cm 90 cm 140 cm

FACE FACE

FACE

4 POSSIBILITIES

FACE

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Model: 400*500mm

Local adaptation

Vegetal: 400*400mm

No.1 label

200*270mm

2014 results to be

coming


MERCHANDISING SPECIFICATIONS BROWN ACRYLIC / WOODEN- LOCAL PRODUCE

Height: 100mm FACE




(wood).

A wooden belt form the frame and gives thickness to the sides

where it is painted in white

OPTION 1

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DADO COMMUNICATION OPTION 2

Display illustration on 1M unit Visual dimension: 70 x 35 cm

NEW



board (wood).



white

In case if there is difficulty to produce territory wording in brown acrylic/ wood locally . We therefore suggest an

alternative visual display as below shown => botanical visuals with the territory name on it.

AND IT IS ALSO HIGHLY RECOMMENDED TO IMPLEMENT IN THE LIGHT BOX ON THE BACK WALL FOR

COUNTER FORMAT.

ANTI-AGING SKINCARE

Visuals for the New serum

vegetal will be updated

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TOP SHELF MERCHANDISING • Product territory: My Anti-Aging Skin Care

• Key message : 50 years knowledge in Botanical Beauty

• Glorification : Serums/ new launch/ best seller of a range

Category label

200*250mm

Reason to believe

200*200mm

Beaker M7192

+

Green Tea or

Green Lemon

Shower

Gel

Kit of 3

Vases M7319

+

FABRIC (NO

PLAS TIC)

green plants

Open white

rectangular

display boxe Small

Size

M6988

+

3 serums

Elixir 7.9

or

3 Cream Jars

Anti Âge Global

(1 Day/ 1 Dry Skin

/ 1 Night)


Then this paper will be MATE laminated on a MDF

board (wood).

A wooden belt form the frame and gives thickness

to the sides where it is painted in white


local sourcing

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GLORIFIER

OPTION 1 : ORDER FORM FRANCE M7377 = 6* GLORIFIER PRICE: about EUR 76


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GLORIFIER

Serum

side

Eye cream

side

M5533

1. Place the easel communication (p. 2) in

the easel of the holder. Place an other one

on the back if you have a doble sided linear.

2. Bend the dressing communication.

Place it on the interior part of the

base. Then, the exterior part.

3. Place the podium on the base hole. The

podium hole must be on the left. Be careful

to the side of the podium. 4. Insert the easel. Place testers :

Serum or eye / Day / Night cream

For all ATELIER configurations :

M7377

Set of 6 Anti-Aging

Glorifier Holders For White Botanical : M7621 Set of 1 range holder

INSTRUCTION

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GLORIFIER

M313M Easel OVALE LIFTING

24 x 15 cm

M315M Easel SV ECLAT

24 x 15 cm

M317M Easel SV FERMETE

24 x 15 cm

M369W Easel WHITE BOTANICAL

24 x 15 cm

M385Q Easel AAG

24 x 15 cm

M339M Easel ELIXIR 7.9

24 x 15 cm

M385T Dressing OVALE LIFTING

21 x 3.5 cm

M386T Dressing SV ECLAT

21 x 3.5 cm

M387T Dressing SV FERMETE

21 x 3.5 cm

M370W Dressing WHITE BOTANICAL

21 x 3.5 cm

M388T Dressing AAG

21 x 3.5 cm

M390T Dressing ELIXIR 7.9

21 x 3.5 cm

< ! > IF YOU HAVE A DOBLE SIDED LINEAR, THINK TO PUT 2

EASELS COMMUNICATIONS IN THE RANGE HOLDER :

ONE FRONT, ONE BACK.

M386Q Plot SERUM AAG

6 x 19.4 cm

TO INSERT IN A

SIGNAGE HOLDER

M6919

VISUAL

COMMUNICATION

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TRESTLE FOR SMALL FORMAT POS NEW

Code: M360G Code: M339C Code: M352C_GB

Local adapt texts

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GLORIFIER

2015 SERUM VEGETAL

< ! > IF YOU HAVE A DOBLE SIDED LINEAR, THINK TO PUT 2

EASELS COMMUNICATIONS IN THE RANGE HOLDER :

ONE FRONT, ONE BACK.

NEW

M326G Easel ANTI WRINKLE + FIRMNESS

24 x 15 cm

M327G Dressing ANTI WRINKLE + FIRMNESS

21 x 3.5 cm

M328G Easel ANTI WRINKLE + LIFTING

24 x 15 cm

M329G Dressing ANTI WRINKLE + LIFTING

21 x 3.5 cm

M324G Easel ANTI WRINKLE + RADIANCE

24 x 15 cm

M325G Dressing ANTI WRINKLE + RADIANCE

21 x 3.5 cm

M330G EaselL NEW

25 x 15 cm

TO INSERT IN THE EASEL

OF EACH AXIS HOLDER,

BEHIND THE AXIS EASEL

COMMUNICATION.

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TRESTLE FOR SMALL FORMAT POS

M337G ANTI WRINKLE + LIFTING

M339G ANTI WRINKLE + FIRMNESS

M341G ANTI WRINKLE + RADIANCE

2015 SERUM VEGETAL

NEW

Local adapt/summarized texts in the frame

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ON-SHELF MERCHANDISING RULE WITH NEW SV 2 meters

NEW

- Range organisation by benefit

- Horizontal merchandising

- Product display following

routine order

- Add UV block in whitening

range

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SKIN CARE PERMANENT MATERIALS RECAP Glorifier /

Communications

Holders

Top shelf Materials Specific products display

Materials

Other

Material

Ess. Skin Care Ranges holder

Kit of 5

M7622

Anti-Age Range Support Kit of 6

M7377

Inclined trestle holder

M4828

Kit of 1 M7621

Pure System Patch Display

Rack

M6575

Display Rack for Flash

Radiance Vials

M6518

Display Rack for 250ml Jars

M3281

Sebo Vegetal

corrector

holder

M7682

kit of 4 eye care tester product jars

M7946 NEW

kit of 4 eye care stock product

display M7947

Lipbalms display M7936

White display box for

under-shelf boxes

M5511

Kit of 3 square perspex boxes

M7341

Tray Service M7389

Large and Small « New » Plinth M207_VL (kit 6) & M208_VL (kit 5)

Communication medium M7644

Kit of 1 square +

4 small perspex

boxes

M6377

Numbers Kit 1,2,3

M7129

Kit of 4 perspex

product

glorifier blocks

M6588

Kit of 3 Vases M7319

Kit of 2 open white

rectangular

display boxes M6988

Green Adianthum M7943

Bear Grass M7944

Green Gynerium M7945

Becher M7192

Order from France /

Local sourcing

NEW NEW

NEW

NEW NEW


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1.3 BODY CARE

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MERCHANDISING PRINCIPLE

Clarify our offer as body care and hair care

expert

Have simple and clear merchandising

showing our different categories : slimming,

botanical body care , hand & foot care and

botanical Hair care

Dedicate a full display for our Hair care

offer, highlighting our star products on the

shelf

05/03/2015 y v e s - r o c h e r . c o m 38

DADO COMMUNICATION OPTION1 1.5m 2.5m

2m 3m

90 cm 50 cm

90 cm 90 cm 90 cm 140 cm

HAIR BODY

BODY HAIR

90 cm 140 cm BODY HAIR

BODY HAIR

4 POSSIBILITIES

05/03/2015 y v e s - r o c h e r . c o m 39


MERCHANDISING SPECIFICATIONS

Model: 400*500mm

Vegetal: 400*400mm


Height: 100mm BODY

HAIR Local produce a transparent wording holder


Then this paper will be MATE laminated on

a MDF board (wood).



white

OPTION 1

05/03/2015 y v e s - r o c h e r . c o m 40

DADO COMMUNICATION - OPTION 2 NEW

Display illustration on1M unit Visual dimension: 70 x 35 cm



board (wood).



white

Vegetal: 400*400mm

If you have 0,5M body care unit, we

suggest to display below visual

In case if there is difficulty to produce territory wording in brown acrylic/ wood locally . We therefore suggest

an alternative visual display as below shown => botanical visuals with the territory name on it.

And IT IS HIGHLY RECOMMENDED TO IMPLEMENT IN THE LIGHT BOX ON THE BACK WALL FOR

COUNTER FORMAT.

BOTANICAL BODY

CARE

BOTANICAL BODY CARE

05/03/2015 y v e s - r o c h e r . c o m 41

TOP SHELF MERCHANDISING • Product territory: My body care / My hair care

• Key message : hair care and slimming products

•Glorification : Best seller range

Category label 200*250mm

Reason to believe 200*200mm

My hair care

My body care


Reason to believe 200*200mm

Slate Labels to be planted Set of 8

M4046

Cylindrical Plinths

Set of 7 M7130

Wooden wedges Set of 3

M7361

+ LOCAL SOURCE REAL DRY

SEEDS



a MDF board (wood).



white

Order from FR/ local

sourcing

VISUALS TO BE UPDATED

05/03/2015 y v e s - r o c h e r . c o m 42

GLORIFIER

OPTION 1 : ORDER FORM FRANCE M6919 WHITE STRIP SIGNAGE HOLDER SET OF 2 PRICE: about

EUR 10.5 OR LOCAL PRODUCTION


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SEGMENT SIGNAGE

M602V M603V M604V M605V M607V

M609V

M610V M613V

M615V

HAIR CARE

BODY CARE

NEW

VISUAL COMMUNICATION

M6919 SET OF 2

M379G

SUN CARE

M373G

NOURISHING M375G

HYDRATING

M377G

TARGETED SLIMMING

M378G

TARGETED CARE

05/03/2015 y v e s - r o c h e r . c o m 44

MERCHANDISING RULE

NEW

- Add segment signage for best seller ranges

- Testers in the wooden box displayed in the middle and change the cap of the tester to pump (ref: 42906)

-


Alternative

display of stock

with the basket

SM

OO

TH

ING

05/03/2015 y v e s - r o c h e r . c o m 45

NECESSARY MATERIALS FOR BODY/HAIR CARE Communications

Holders

Order from France /

Local sourcing

Top shelf Materials Other

materials

Specific Products

Display material

White strip signage holder Set of 2

M6919

Price-label holders

M5507

Inclined trestle holder

M4828

Set of 5 Large « New » Plinths M208_VL

Set of 6 Small

« New »

Plints M207_VL

White display box for under-shelf boxes

M5511

Perspex Jar Kit of 3

M7341

Display Rack for 50ml Jars M6523

Display Rack for 150ml Jars M5868

Perspex holder for anti-hair loss

treatment

M6501

Kit of 1 square + 4 small perspex boxes

M6377

Wooden wedges Set of 3

M7361

Slate Labels to be planted Set of 8

M4046

White Liquid Chalk Marker

Set of 2

M4051

Cylindrical Plinths Set of 7

M7130

PS: local sourcing Shea nuts and Oats sprigs


02/04/2009 y v e s - r o c h e r . c o m



1.4 WOMEN PERFUMES & MEN

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MERCHANDISING PRINCIPLE

Enhance our exclusive, elegant and sophisticated

fragrances developed by great French perfumers

Create a complete perfume area including MAJ

Make our display more modern and elegant

Enhance and simplify the testing experience

Give more space to Perfume and EDT versus

derivate products

05/03/2015 y v e s - r o c h e r . c o m 48

PDADO COMMUNICATION OPTION 1

90 cm 50 cm

1.5m

50 cm 140 cm

2.5m

90 cm 90 cm

2m

90 cm 140 cm

3m

FRAGRANCES FRAGRANCES

FRAGRANCES FRAGRANCES

4 POSSIBILITIES

FRAGRANCES

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VISUALS TO BE LOCAL PRINTED MERCHANDISING SPECIFICATIONS

Model: 400*500mm

Vegetal: 400*400mm


Height: 100mm

FRAGRANCES




(wood).

A wooden belt form the frame and gives thickness to the

sides where it is painted in white

OPTION 1

Model:

400*500mm

Vegetal:

400*400mm

Visuals for the Men unit from 1M

M310H 200x200mm

Trestle on

0,5m unit

05/03/2015 y v e s - r o c h e r . c o m 50

DADO COMMUNICATION - OPTION 2 NEW

Display illustration on1M unit


paper will be MATE laminated on

a MDF board (wood).

A wooden belt form the frame and

gives thickness to the sides where it

is painted in white

Visual dimension:

70 x 35 cm

In case if there is difficulty to produce territory wording in brown acrylic/ wood locally . We therefore suggest

an alternative visual display as below shown => botanical visuals with the territory name on it.

And it is also highly recommended to implement in the light box on the back wall for counter format.

05/03/2015 y v e s - r o c h e r . c o m 51

TOP SHELF MERCHANDISING

• Product territory: My Perfume

• Key message : creation of 1 perfume

•Glorification : Best seller perfume/ new

launch


Reason to believe

200*200mm

Set of1 glass bell + cupel M7196

Kit of 4 perspex product glorifier blocks

M6588

Set of 10 Perspex

display plinths M2200

FABRIC ROSE PETALS

Reason to believe for furniture 2

200*200mm



a MDF board (wood).



white


local sourcing

05/03/2015 y v e s - r o c h e r . c o m 52

GLORIFIER

OPTION 1 : M6512 TESTER DISPLAY SET OF 2 PRICE: about EUR 12.6

M164_VL


ORDER FROM FRANCE

05/03/2015 y v e s - r o c h e r . c o m 53

GLORIFIER

M391I-CH

M381I-CH M388I-CH

M383I-CH M396S-CH M399S-FS

M369U-CH

M365L-VG

M300T-FS

M364L-CH

M334Q-CH M363L-CH M332Q M702 M701


M363A new M342N new

M399G new

05/03/2015 y v e s - r o c h e r . c o m 54

GLORIFIER

M358U-FS M359U-FS


M303H NEW M304H NEW

Nature Men

segment stickers

M327H NEW

05/03/2015 y v e s - r o c h e r . c o m 55

MERCHANDISING RULE 2M + 0,5M MEN UNIT

NEW


- Ranges organisation based on prices/sales

- Tester on the middle of shelf, complementary products on the both sides

For small women

fragrances units

recommend to

display 4 Top

scents of UMJ on

one shelf.

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NECESSARY MATERIALS FOR BODY/HAIR CARE Testing

Material Top shelf Materials

Other

materials Tester Holder

Set of 6 Small

« New »

Plints M207_VL

PS : local sourcing Rose Petals

Kit of 2 testing strip holders M7323

Kit of 1 tray + 1 testing strip holder

M7324

kit of 4 eye care tester product jars

M7946

Kit of 2 tester display units

M6512

« Tester » plaque Set of 2

M164_VL

Kit of 2 behind-the-till display trays

M5528

kit of 4 eye care stock product

display M7947

Kit of 1 black + 1 white display box M5530

Set of 10 Perspex display plinths

M2200

Kit of 4 perspex product glorifier blocks

M6588

Set of 1 glass bell M7196

Order from France /

Local sourcing


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1.5 GIFT IDEAS With the growing demanding of gift sets in local

practices in terms of the on-shelf display and 2015 YR Beauty Box a new and qualitative gift set

05/03/2015 y v e s - r o c h e r . c o m 58

ON-SHELF MERCHANDISING IDEA Possibility 1: display the gift set at the end of product as per range or top stocker

Possibility 2: dedicate a 0,5 m -1m unit in between PN and women perfume as Gift Ideas unit

Possibility 3: display gift ideas on the gift wrapping table, or other animation furniture

Possibility 1

Possibility 2

Possibility 3

05/03/2015 y v e s - r o c h e r . c o m 59

DADO MERCHANDISING SPECIFICATION

GIFT

FRAME - PRINT

Model: 400*500mm

BROWN ACRYLIC / WOODEN-

LOCAL PRODUCE

GIFT


Height: 100mm



(wood).

A wooden belt form the frame and gives thickness to the

sides where it is painted in white

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-To offer an qualitative alternative for traditional wrapped gift set

-To extend and capitalize the gift-giving culture to meet the growing demanding in

local market

2015 BEAUTY BOX NEW

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WRAPPING TECHNIQUES

Fill-in the box with

cellophane

place in 2 pieces of

Silk paper on the

cellophane and cross

them

Add in leaflet

(optional)

STEP 1 STEP 2 STEP 3


Put in products Close the box with transparent case

Necessary compositions

- 2015 YR branded box

(ordering from France:

ref:58151) or local sourcing

- Colored silk paper

- Transparent cover (local

printing)

- Ribbon and gift card label

- Product leaflet (optional)

- GWP (optional)

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BEAUTY BOX WRAPPING DEMONSTRATION

Sliding Knot (pratical for closing the box) STEP 7

STEP 8

Slip the box into

the cover

STEP 9

Stick removable price label

on to the transparent case

STEP 10

After payment, BA removes

the label and close the box

with the knot on the left in

order not to cover the YR

logo on the bottom right of

the box

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DISPLAY ILLUSTRATION

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Transparent case for HYGIENE BOX

M367N

54,1 x19cm

Transparent case for WOMEN FINE

FRAGRANCES BOX

M368N 54,1 x19cm

Transparent case for FRESH FRAGRANCES BOX

M369N

54,1 x19cm

Transparent case for MEN BOX

M367N

54,1 x19cm

Transparent case for BODY BOX

M367N

54,1 x19cm

Gift card M381N

COMMUNICATIONS LOCAL PRINTING

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M834N

Local adapting & finalizing

2015 BEAUTY VOUCHER DESIGN IDEA

you could put voucher in

the box to retain

customers loyalty and

provoque them come

back to the shop

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CLASSIS WRAPPING TECHNIQUE - with a open container or basket,

- recommended for PN range

STEP 1 STEP 2


Necessary compositions

• Open gift container /basket

• Cellophane

• Rubber band

• Scissors

• Colored Ribbon

• Scent label

Scent label ideas

M7569

M306W

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GIFT WRAPPING TABLE

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INFO: The removable part dedicated to arrangement of

wrapping materials can be ordered from France ( ref: MA322)


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1.6 PLAISIRS NATURE

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1. MERCHANDISING RECOMMENDATIONS FOR THE DIFFERENT CONFIGURATIONS

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OPTION 1: You have space in PERFUME for UMJ

-> place UMJ within perfume territory

-

-> place UMJ on unit 3

-> Place JDM on the ladder or on 0.5 standard unit

MY MARKET: 3 POSSIBLE Configurations

2 UNITS

3 UNITS

4 UNITS

UMJ: Un Matin au Jardin

JDM: Jardins du Monde

PN: Plaisirs Nature

KDO: Gifts unit

O

P

T

I

O

N

A

L

O

P

T

I

O

N

A

L

You have 2 options for the

middle of the 2 PN units:

OPTION1; Animation area

OPTION 2: Testing area

Unit 3

Unit3

unit3

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Vertical Merchandising by fragrance -> organize your best flavor around the middle

area/ alternate white colors and the other

Horizontal Merchandising by product type

FRAGRANCE 1 FRAGRANCE 2 FRAGRANCE 3 FRAGRANCE 4 FRAGRANCE 5 FRAGRANCE 6

Eaux de toilette

400 ml shower gel

Body lotion

Best sales at

these levels

PRINCIPLE OF THE NEW PLAISIRS NATURE MERCHANDISING

Mini-products:

bath pearls, soap,

50 ml bath/shower gel

1

4

5

6

7

8

9

2

TESTING

AREA

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PRINCIPLE OF THE NEW PLAISIRS NATURE MERCHANDISING 2 UNITS

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PLANOGRAM PN 2M

MY

MARKET

Gift set/

Value set

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PRINCIPLE OF THE NEW PLAISIRS NATURE MERCHANDISING- OPTION 1 3 UNITS: 2 PLAISIRS NATURE DISPLAY UNITS + 1 TRAFFIC UNIT

rupture

NOTE: Un Martin Au Jardin is sorted in Perfume territory

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PRINCIPLE OF THE NEW PLAISIRS NATURE MERCHANDISING OPTION 2 3 UNITS: 2 PLAISIRS NATURE DISPLAY UNITS + 1 UMJ UNIT

Rupture

With JDM

NOTE: the ladder is entirely dedicated to JDM

GIFT SET

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We recommend you to dress up the stairs of the testing area in a eye-catchy color,

i.e. Orange/Yellow. This is to highlight the testing area when the consumers standing in

front of the unit or the traffic walking toward the shop

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then display JDM in Bath unit =0.5M

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JDM DADO

BATH

FRAME - PRINT

Model: 400*500mm

BROWN ACRYLIC / WOODEN-

LOCAL PRODUCE

BATH


Height: 100mm



a MDF board (wood).



white

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PRINCIPLE OF THE NEW PLAISIRS NATURE MERCHANDISING 1M DISPLAY UNIT - PN

OR

4 fragrances. Here Olive

Oil and Oats share a

vertical display

But as it is the 2 best

fragrance is Asia it is

better to make 1

descend with each

fragrance

3 fragrances

1 fragrance per

vertical display

MY MARKET

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2.. MERCHANDISING MATERIALS

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PRINCIPLE OF THE NEW PLAISIRS NATURE MERCHANDISING DISPLAY MATERIAL

Wire mesh pot

Wire mesh basket

Wire mesh basket

Small wooden crate

Large wooden crate

Small zinc bucket

Zinc flower box

tilted forwards

on wooden

wedge

Fragrance box

1

4

5

6

7

8

9

2

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NECESSARY MERCHANDISING MATERIAL NEW DISPLAY MATERIAL EXISTING DISPLAY MATERIAL

Round leaning basket M7359

Small zinc bucket M7360

Fragrance box

M7328

Zinc flower box

M4058

Leaning wall basket M5561

Wire mesh pot

M7363

Wooden wedge

M7361

Kit comprising 1

small + 1 large box

M7362

Small wooden crate M5553

Large wooden crate

M5554

Small zinc shelf

M6336

Large zinc shelf

M6337

S-shaped hook

M6561

Price label holder

M6562

These items are available from Merch Oder and may

be re-ordered if necessary

To re-check

With the material

book

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SUPPLIED KITS

FRENCH LABEL

ENGLISH LABEL

MATERIAL CODE

INCLUDED BASKET

SMELL BOX

SMALL ZINC CONTANIER

ZINC OVOID BASKET

WOODEN WEDGE

2 WOODEN CRATES (LARGE & SMALL)

WIRE MESH BASKET

WIRE MESH CONTAINER

WOODEN CRATE (SMALL SIZE)

WIRE MESH CONTAINER

Below materials you ordered has been received at logistic platform on week 14

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3. COMMUNICATION MATERIALS

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NEW PERMANENT COMMUNICATION MATERIAL

Framed fruit photos Fragrance slates

M322J M323J

M324J M325J

M326J M327J

M328J M329J

M318J

MY

MARKET

M320J

M321J

M330J M331J

M332J M333J

M334J M335J

M336J M337J

Gift units

Display card and show card

To be printed on the same material as before

English text:

MY MARKET

English Text:

GFIT IDEAS

English text:

Organic

Raspberry

English text:

Yellow Peach

English text:

Blackberry English text:

Organic Vanilla

English text:

Malaysian

Coconut

English text:

Organic Oats

English text:

Olive Oil English text:

Strawberry

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NEW PERMANENT COMMUNICATION MATERIAL

M339J Sheet of card labels

for the EDT tester

M341J Sheet of card labels for the

fragrance box tester

M342J Sheet of card labels for the

bath and shower gel

M343J Card labels for body lotion tester

M347J Sheet of card labels for

pump

Try Me

English text: Open

and smell

English text: Try Me

Price tag

for pump

Card label for mini

English text: botanical

cleansing base

English text:

Formulas are easily

biodegradable

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4. INSTRUCTIONS FOR USE OF THE DISPLAY AND COMMUNICATION MATERIAL

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INSTRUCTIONS FOR USAGE of THE DISPLAY AND COMMUNICATION MATERIAL

Display cards and framed fruit photos Glorifiers + Slates

Arrange products from

the corresponding

fragrance range in the

basket, and wedge

them with brown

wrapping paper

(M6417)

Hang the display

card on the basket

using two S-shaped

hooks (M6561)

on to the highest bar of the unit.

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The fragrance box Zinc flower boxes and wooden wedges

Small zinc buckets

holder on the front of the

box.

Stick the label ref.

M340J on the inside of

the box. Cut some

slivers of soap and put

them in the fragrance

box.

The zinc bucket is used for

bath cubes and fruit jelly lip

glosses (vanilla & raspberry)

It is also used to

display EDT

testers. In this

case, stick the

label ref. M339J

on the bucket

Slivers of soap

Use the wooden wedge ref. M7361 to

tilt the box, and fill it with small bottles

of body lotion


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Pumps and small mixed bags

Card label for body lotion tester

Price labels and hooks

Card label for shower and bath gel

Use an S-shaped hook

to attach the card

labels ref. M342J to

the large wooden

boxes.

Fold the card label ref. M343J

and place it under the 400ml

tester bottle of body lotion.

The perforated price labels are hung using

the S-shaped hooks. Non-perforated labels

are displayed using the price label holder

ref. M6562

The kit ref. M7362 has large wooden boxes used for small

mixed bags, and small boxes for pumps.

Fix the labels ref. M347J to the holder ref. M5507

Test me !


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5. MIDDLE AREA: 2 OPTIONS

middle of the 2 PN units:

OPTION1: Animation area

OPTION 2: Testing area

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OPTION 2: TESTING AREA

ROLE: dedicate to be served as a central

zone where hands will touch toward testing products

MERCH RULE:

•Enable to place a choice in terms of the markets of the following products:

- Exfoliant pots and open silky Body Cream - Body lotion (with pump)

-Hand cream •To Provide cottons in zinc pots, spatulas,

micellar water / alcoholic hydro solution

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NECESSARY MERCHANDISING MATERIALS

1 Black tray for the top of stocker

M5530

3 wooden blocs in small

model

Animation table Kit

M5513

1 White testing tray (back)

Animation table Kit

M5513 Small and medium zinc

buckets M4055 (6 sets)

and M4054 (6 sets )

SLATE TESTING:

- Big slate with wooden contour to

purchase locally

Wall inclined basket M5561

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OTHER MERCHANDISING IDEA

05/03/2015 y v e s - r o c h e r . c o m 96

2. PERMANENT

COMMUNICATION


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2.1 BACK OF CASH DESK (2015 VERSION)

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COMMUNICATION FOCUSING ON THE EFFICACY OF THE BOTANICALS

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BACK OF CASH DESK VISUAL

Visual 1

Gacilly

40 x 60 cm

OR

60 x 80 cm

Visual 2

Botanical

Beauty +

Loyalty card

40 x 60

OR

60 x 80 cm

Visual 1

1 commitment

40 x 60 cm

OR

60 x 80 cm

Visual 2

Gacilly

40 x 60

OR

60 x 80 cm

Visual 3

Botanical

Beauty +

Loyalty card

40 x 60

OR

60 x 80 cm

NEW VISUAL FOR ALL SHOPS GENERATION : only 1 visual TO BE ADAPTED TO AVAILABLE SPACE

4G

5G


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2.2 BRAND STATEMENT

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Botanical beauty explanation

BRAND STATEMENT

On a pillar

Width =1M On a pillar

Against the wall

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TECHNICAL DRAWING

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A TRUE STORY

380mm X 110mm

YR LOGO

800mm X 175mm

MR YVES ROCHER

600mm X 290mm

FRANCE MAP

260mm X 300mm

BOTANICAL BEAUTY...

550mm X 110mm

HARVEST

340mm X 315mm

RESEARCHER

330mm X 300mm BOTANICAL BEAUTY

370mm X 650mm

PRINT IN FRAME + HANG ON / STICK ON THE BOARD


05/03/2015 y v e s - r o c h e r . c o m 104

BOTANICAL BEAUTY

Botanical expertise, developed by Yves Rocher since 1959, reproducing the life mechanisms of plants in the formulation of cosmetics, that are effective and respectful of Nature.

FROM FRANCE

Botanical Beauty was created more than 50 years ago in La Gacilly, Brittany region of France by Mr Yves Rocher who created the first beauty product made with plants.

Today, most of our factories still stand there.

TEXTS ON EACH FRAME

05/03/2015 y v e s - r o c h e r . c o m 105

No.1 SKIN CARE

Botanical Beauty expertise recognize by our customers.

DISTRIBUTION WORLDWIDE

Available in more than 4000 point of sales over 88 countries.

RESEARCHER

More than 150 Botanist and researchers work together to discover the secrets of botanical beauty in our French laboratories .

BOTANIST

Our own Botanical Garden is a genuine, living laboratory of botanical world.

HARVESTER

From our fields to your skin we control the entire chain

TEXTS ON EACH FRAME

Each country should choose 2 main messages most relevant locally and according to your local

platform.


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2.3 PLANT FOR THE PLANET

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PLANT FOR THE PLANET

Singapore - Westgate


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2.4 BOTANICAL MAP the country-of-origin map of botanical

over the world

05/03/2015 y v e s - r o c h e r . c o m 109

Dimension:

150cm X 90cm

Material: printed in PVC

expansion sheet

YVES ROCHER BOTANICAL TRADE WORLDWIDE


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2.5 VEGETAL WALL

05/03/2015 y v e s - r o c h e r . c o m 111

VEGETAL WALL

In case of an extra space needing some nice decoration, we recommend vegetal wall

inspired by our Champs Elysees Flagships DO A MIX & MATCH VEGETAL VISUAL WALL BY PRINT VEGETAL

VISUAL + HANG ON FRAMES ON THE WALL

Will send hi-res visuals

dimension and visual selection to be done locally

France Champs-Elysees

PRINT IN PAPER + PUT IN THE FRAME

+

Frame sourcing recommendation:

white and wooden frames in

different sizes (IKEA style is OK)

Singapore- Westgate

Vietnam Quan Thanh


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2.6 PRICE TAG

05/03/2015 y v e s - r o c h e r . c o m 113

PRICE TAG ON SHELVES

#1: with the price tag holder (local sourcing)

#3: under the transparent plastic plates

(for counter, not very visible)

#2: with the price line

(for shop, order from France code: M5508)

Price line: stick on the shelf

TESTER STOCK

PRICE TAG

05/03/2015 y v e s - r o c h e r . c o m 114

PRICE TAG - PLAISIR NATURE NEW

GIFT SET PRICE LABLE M324Na/7

EDT ON-BOTTLE PRICE LABEL

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PRICE TAG - MAKE UP NEW

M390Ha_1 Price tags for

standard products

43,5 x 32cm

M398N Price tags for accessories

43,5 x 32cm

M337N

21 x 29,7 cm

M399F

21 x 29,7 cm M300G

21 x 29,7 cm

Tester stickers


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2.7 BEAUTY SPA

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STANDARD YR BEAUTY SALON

05/03/2015 y v e s - r o c h e r . c o m 118

COMMUNICATION

4A Price list flyer Code: M300P

Dimension:

21 x 29,7 cm

Price list poster on window Code: M309P

Dimension:

29,5 x 92 cm

A4 display card holder

Code: M2333

NEW

05/03/2015 y v e s - r o c h e r . c o m 119

2015 BEAUTY TREATMENTS COMMUNICATIONS

Treatment flyers holder

Code: M7154

M318P

Soothing treatment for

Sensitive skin

M319P

Wrinkle smoothing

treatment

M324P

Wrinkle situmulating

replace the soothing

treatment with

Botanical Sophorine

replace the wrinkle

smoothing treatment

with

Apple Oligosides

replace the firmness

treatment with

Apple Oligosides

NEW

05/03/2015 y v e s - r o c h e r . c o m 120

COMMUNICATIONS ON THE HALLWAY & IN THE CABINET

Code: M368F

Dimension: 80 x 60 cm

Code: M369F


Code: M370F


Code: M371F


Code: M372F


Code: M373F


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3.NEW SHOPPING

EXPERIENCE


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3.1 WOODEN BACK WALL WITH LED LIGHT NEW

05/03/2015 y v e s - r o c h e r . c o m 123

We recommend to implement wooden back wall with the LED light integrated, as wooden shelves

are visibly more cozy and natural that could match with YR botanical beauty expertise. Furthermore,

it could high light the products as well as lighten up the entire shop ambiance in order to capture

05/03/2015 y v e s - r o c h e r . c o m 124

TECHNICAL DRAWING


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3.2 ON-SHELF POP-UP SIGN Qualitative die-cutting stickers to highlight the key active botanical ingredient or product key benefits

NEW

05/03/2015 y v e s - r o c h e r . c o m 126

Elixir 7.9

Pure

System

UV Shield

Serum Vegetal

anti deep

wrinkle care

DESIGN IDEAS

Vas faire une copie

pour SV4???

To be assured of a qualitative finishing, we

recommend you to fabric in Acrylic (PMMA)


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3.3 TESTER BAR

05/03/2015 y v e s - r o c h e r . c o m 128

NEW TESTER BAR 2014

WHY: improve the tester bar and SAVE COST

HOW:

- Replace separated lighting system by a whole one to save the cost.

- Replace separated trays by a whole tray and no more laser holes

1 whole

Separated trays with laser holes

A whole tray without hole, visual with

05/03/2015 y v e s - r o c h e r . c o m 129

DECLENSION

S M L

ONE SIDE 1M 4 ranges 1.5M 12 ranges 1.8M 8 ranges

TWO SIDES NO 1.5M 12 ranges 1.8M 16 ranges

S M L

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TECHNICAL DRAWING

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COMMUNICATION VISUAL ANTI-AGING PRINT IN LIGHT BOX

NEW

05/03/2015 y v e s - r o c h e r . c o m 132

COMMUNICATION VISUAL ESSENTIAL

PRINT IN LIGHT BOX

05/03/2015 y v e s - r o c h e r . c o m 133

TESTER BAR PHOTOS

1.5 M two sides

Singapore - Westgate

1.5 M one side

China Metro city

1 M one side

China Watsons


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3.4 CONSULTING TABLE - a value added service to the shopping to showcase YR botanical beauty expertise to push extra sales - offer free skin diagnostic which can associate with new range launch (i.e, SV4) / beauty institute -table can be transformed to beauty SPA (i.e, beauty recharging station), makeup themed station (i.e, nail bar, flash makeup station) - a cosy zone to hold customer stay longer in the shop

NEW

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MERCHANDISING IDEAS

APPLICATION WITH

SV4 LAUNCH

NECESSARY SELLING SUPPORT

TOOL

• Skin diagnostic machine

(optional)

• Product leaflet

• Skin diagnostic leaflet

• Product testing tray

• Tablet (optional)

SKIN DIAGNOSTIC THEME

05/03/2015 y v e s - r o c h e r . c o m 136

MERCHANDISING IDEAS

NECESSARY SELLING SUPPORT

TOOLS

• Tailor-made beauty

guidance (M317P)

• Treatment brochure

• Classic YR welcome face &

hand massages

BEAUTY RECHARGING

STATION

05/03/2015 y v e s - r o c h e r . c o m 137

MERCHANDISING IDEAS

FLASH MAKEUP STATION HIGHLY

RECOMMENDED FOR THE SHOPS

WHERE INSTALLED WALL UNIT

NAIL BAR NECESSARY SELLING SUPPORT

TOOLS

• Beauty workshop

prescription (proposed with

Makeup Days 2014)

• Makeup workshop tutorial

(proposed with Makeup

Days 2014)

• Makeup brochure

MAKEUP THEME

05/03/2015 y v e s - r o c h e r . c o m 138

FOR THE SMALL FORMAT SHOPS We recommend use the back table of the makeup table which

the side towards inside of the shop to display skin care

diagnostic/ loyalty program card fill-in table/ flash makeup table

SH

OP E

NTR

Y

Loyalty program card fill-in

table display

OR


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3.5 WASH BASIN

05/03/2015 y v e s - r o c h e r . c o m 140

In order to enrich customer experience inside the shop and recruit more customers we introduce a

testing area where customers can feel the sensoriality of our products. It is also ice breaker, a place to

customers who tries, buys afterwards.

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05/03/2015 y v e s - r o c h e r . c o m 142

TECHNICAL DRAWING

05/03/2015 y v e s - r o c h e r . c o m 143

COMMUNICATION

700*790

Adapt the size locally + keep in light box

CHECK SIZE

BEFORE PRINT

VILLAGE OF LA GACILLY IN

FRANCE, BIRTHPLACE OF

MR. YVES ROCHER.

OPTION 1 OPTION 2

The selection of the visual is depending on the location of the

washbasin in the shop. i.e . If the washbasin will be installed

against the wall (in between or next to the PN and JDM unites),

we recommend to choose visual option 1 as the image is well

linked to the ambiance of hygiene territory.


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3.6 TOP PRODUCTS / CUSTOMER FAVORITES RUPTURE

05/03/2015 y v e s - r o c h e r . c o m 145

Top 5 rupture/ customers favorites:

In countries where the brand is not well

known yet, this area give confidence to

customers who are hesitating to buy.

It comfort them in their choices and

give a security feeling.

This unit can be place on a pillar, near

the brand board between 2 territories

(body/ SC), near the cash desh

depending on each shop layout.

Product selection can be display as:

-Top 5

-Best seller

-Customers Favorites

05/03/2015 y v e s - r o c h e r . c o m 146

BEST SELLER MERCHANDISING MATERIAL

Option 1: Order from France

BEST SELLER DIGIT : code M7655

composed by 1 wood base +1 stickers holder

+1number (from 1 to 9)

Dimensions: 105x50x180mm

Material: wood

Packing: 9 numbers by kit

Kit price: about EUR 59

Option 2: Local sourcing

we suggest to have the green color which

could be more fun and eye-catchy.

Dimensions: 105x50x180mm

Material: plexiglass

05/03/2015 y v e s - r o c h e r . c o m 147

GLOBAL TOP / ASIA COUNTRY TOP PRODUCTS

Label card design idea

05/03/2015 y v e s - r o c h e r . c o m 148


400*610cm

Adapt the size locally + print in light box

CHECK SIZE

BEFORE PRINT

OPTION 1 OPTION 2 OPTION 3

ASIA BEST SELLER NEW

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Animation: Stuff photo + self-

introduction +product reviews on their

favorite products to be more fun and

interactive

-

interesting stories/experience with YR products

-engage interaction and comments from our real

customers

-create a special brand experience and express the

friendly personality of our brand


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3.7a POSTER STAND -to display campaign communication at the entry area (highly recommended for the shops who has a wide shop front) - to display brand/star product brochures

NEW

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POSTER STAND Technical drawing


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3.7b ANIMATION STAND

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WHY

A easily produced movable animation stand to attract people to go into the store by

displaying monthly offer with testers.

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TECHNICAL DRAWING


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3.8 ANIMATION LADDER to pull the traffic with colorful communication and offers, mainly recommended for traffic/drive volume products/ gift sets

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FOOT AND HAND CARE Hand Care animation visuals sent

ANIMATION IDEAS

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ANIMATION IDEAS

ACCESSORY PN MINIS /

RECRUITMENT KIT

TRAFFIC/VOLUME

DRIVERS


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3.9 PLANTS DISPLAY to showcase the main botanical ingredient of the product and further to state our botanical beauty expertise in the aspect of botanist

NEW

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Highly recommended for Gacilly planted ingredients:

Organic Arnica for Hand beauty care and Bluet for Express makeup remover

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4. IN-SHOP

ANIMATION


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4.1 ANIMATION TABLE updated some best practices implemented in Asia and France in 2014

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WHY : INCREASE TRAFFIC

OBJECTIVES

• To give commercial efficiency to theme table > Visibility & profusion

HOW TO USE IT

•Respect a strong density (stocks, merch furniture,

•Adapted to small and access products (volume

drivers)

• Maximise pyramidal & checker effects to input

« profusion effect »

DESCRIPTION •If there enough space : 2 tables closed to one

another, with 2 nest of tables

•Merchandising accessories Cf. next slides

• Merchandising TIPS Cf. next slides/ easy set

up tips to be adapted for any launch

MAIN TABLE NOT ALWAYS LINKED TO WINDOW (SKIN CARE)

BUT ALWAYS VERY GENEROUS AND ATTRACTIVE

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NECESSARY MERCHANDISING MATERIALS

kit of 4 large wooden boxes Code: M7316

Kit price: about EUR 13.00

kit of 6 small wooden boxes Code: M7317

kit price: about EUR 14.00

M6514 M6516 M6515

1 kit of 3 items for each reference

Item price:

M6514: about EUR 2.1



GM

PM

Kit for theme table

-1set of 5 wooden blocks - 1 large and 4 small

- 1set of 2 tester trays

-

- 1set of 2 U-shaped in-store advertising holders

Code: M5513


kit of 3 square perspex boxes Code: M7341


kit of 5 nesting bench display units Code: M6578


Order from France

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MULTI-PRODUCTS ANIMATION

SETTING UP

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MULTI PRODUCTS ANIMATION

SETTING UP

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PN ANIMATION

SETTING UP Code: M952Q

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NEW PN SCRUB ANIMATION

SETTING UP

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JDM ANIMATION Recommended JDM

key visual

HD FILE SENT

SETTING UP

Scent label M940Y

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UMJ ANIMATION

SETTING UP

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MULTI PRODUCTS DISPLAY RECOMMENDED FOR SALES

Recommended for

pushing hand care

bundle Pack


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4.3 BEAUTY SPA

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BEAUTY SPA WINDOW ANIMATION IDEA

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RUPTURE ANIMAITON IDEAS

- Product related

treatment poster

Recommended for SV4


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4.4 CASH DESK ANIMATION

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We suggest to display 1 or 2 materials on the cash desk to push impulse purchasing.

Recommended merchandising:

-Products i.e., NEW lip balm or volume driver (Fruitylicious /recruitment kit)

-Loyalty program (card + form/ communication flyer)

-Or Beauty Institute communication

Till counter display unit Code: M5529

Unit price: about EUR 27.00

Lip balm display Code: M7936

Unit price: about EUR 25

Beauty SPA info sheet holder Code: M7154

Unit price: about EUR 13

Beauty SPA info sheet holder Code: M7371

Unit price: about EUR 5.30

Ideal for

- New product launch (soft launch)

- Volume drivers

- GWP/products at special price for member only =>to push

new membership recruitment

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5. ANNEX

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SUPPRESSED MODEL VISUALS PLEASE PAY ATTENTION BELOW MODEL VISUALS HAD BEEN SUPPREESED

THEM ON DADO AREA OR MAKEUP FURNITURE OR POSM.

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SUPPRESSED MODEL VISUALS

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WHERE TO FIND VISUALS

All the visuals are sorted in the folders as per the section name and range name

Merch & Com Book 2015 HD

Ex: to find essential skin care dado HD

Path: Merch & Com Book 2015HD

Dado & Top shelf

Essential skin care

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THANK YOU !

Book merchandising and communication for shop opening 2015 updated may

Business

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