Autumn Opening 2012 Visual merchandising

VISUAL MERCHANDISING AUTUMN OPENING 2012 COLLECTION

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the fundamentals

FUNDAMENTALS OF THE ICHI TEMPERAMENT

FEMININE AND SENSUALEDGy, URbAN AND ARty

ExtRAoRDINARy, bUt EASy to wEAR

The ICHI girl takes her inspiration from everywhere

but knows exactly where she wants to go in life.

She expresses her attitude through her feminine,

edgy way of dressing, inspired by urban culture

and art.

Her life is here and now. What was and what could

have been is of no use. She dresses to express

the mood of the moment and makes extraordinary

clothes look so easy to wear. Everyday is fashion

day and she knows how to look like a million

without spending one.

The vintage style of her grandmother, Berlin’s art

scene or Café de Flore in Paris. The ICHI girl

makes sense of it all and dares to combine the

unthinkable. The result is her dynamic, easy-

going and yet sophisticated look. Her admiring

friends wonder how she does it. Well, she dares.

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tHE ICHI GIRL DARES

about her

commercIal collectIon structure

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ICHI is proud to be merchandised in your shop. Our

aim is to maximise your sales. Our collections are

designed, made and delivered with this purpose. ICHI’s

six yearly Main Collections supplemented by five

Express Collections already guarantees that your shop

is perfectly up to date, all year round.

But in order to further fine tune to the exact needs of

your shop, our main collections are divided into monthly

Palette Collections.

An ICHI Palette Collection is a colour coordinated mix

of basic, core and profile styles. The palette concept

ensures that the colours of each month’s styles match

perfectly when merchandised and of course, when

bought and worn by your customers.

These core styles are the basis of the collections. Each

style is carefully selected, designed for the season and

visualised in the monthly Palette Collections in this

guide for easy reference.

PALEttE CoLLECtIoNS

press release

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She is in the deep, mythic forests of New England, far

from the hectic city life. The rays of the low sun peer

through the window of the river cottage. She notices

the heavy morning dew on the grass outside and she

sees the birds in the open sky migrate to new distant

lands. Meanwhile, her memories of the hot and happy

summer days evaporate. But they do so without

nostalgia because for her, autumn is a new beginning.

A season of immense beauty, where the sharp colours

of summer give way to a vastness of elegant mustard

yellow, kid orange, autumn green, brown and greyish

hues.

She decides to dress up warmly and get out of her

simple cottage. Outside, she soaks in the morning’s

beauty. She begins to walk along the river and she

can see her breath in the chilly air. She feels the true

presence of nature inside her. She realises that she

is one with the whole and begins to dance in the dewy

grass.

It is this deep feel for nature that has inspired ICHI’s

Autumn Opening Collection. It is created in sensual,

warm colours, and the autumn feel is underlined in its

use of fluffy and soft materials. The edgy look and the

surprising combinations that the ICHI girl loves are also

there, of course. The poetic, hand drawn prints and

heartfelt statements deliberately contrast the clean

silhouettes. Numerous details and cute gimmicks, like

the many appliqués, draperies and wrinkles, bring out

that unmistakable ICHI edge. With the easy-going and

yet sophisticated look of the Autumn Opening Collection,

the ICHI girl will, once again, be the focus of attention

from her admiring friends.

MoRNING DEw

JulY trend

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jULy PALEttE CoLLECtIoN

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How to HANG It!Here is how to hang the collection

JulY palette collectIon

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TOP: I-ALEX-TOWAISTCOAT: I-TROK-WAJACKET: I-SOMM-JAPANTS: I-LUvv-PA

CARDIGAN: I-MURP-CADRESS: I-ARIMO-DRBELT: I-XOLIS-BE

DRESS: I-DvALE-DR DRESS: I-AKUMO-DRTOP: I-ALEX-TO


StyLE It!Here is how to dress your mannequins with perfectly matching ICHI styles

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SHIRT: I-GISTE-SHSKIRT: I-DAWN-SK

JACKET: I-INESE-BLTOP: I-LEBK-SS1PANTS: I-DAGS-PA

TOP: I-LOOR-SS3JACKET: I-TAUI-JAPANTS: I-DyMO-PA

SHIRT: I-AKUMO-SHJACKET: I-SOKI-LJAPANTS: I-KUBX-PA



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COLOuR PALETTE

Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.

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SHow It!A good merchandising setup of your soft shop increases sales. Pay attention to both style and colour of ICHI’s Palette Collections.

The items are created to complement each other for a visual aesthetic and commercial merchandising.

ICHI SOFT SHOP SHOuLD CONTAIN

2 JACKETS3 T-SHIRTS 2 SLINKy/FEMININE TOPS1 SHIRTS3 DRESSES 2 JEANS/BOTTOMS1 SKIRT2 KNITWEAR

Remember accessories such as belts and scarves.The items are created to complement each other for aesthetic and effectivemerchandising.

001

802

930

600

208

957

400

212

958

261

968

600

261

600

261

909

261


I-LUyT-TO

I-XIX-SC

I-LOOR-SS3 I-LAMT-SS I-LEBK-SS1 I-AKUMO-DR KATIE 6550-5003

ERIN 6553-5009 ABBEy TREND 6556-5013 TREND 6559-5015 I-GISTE-SH I-CvIT-DR

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PALEttE StyLES

I-TAUI-JA I-AKUMO-SHI-ULvA-JA I-DvALE-DR I-DvALE-TO I-MIIE-CA


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HANG ItbasIc fast runners

A good presentation on your merchandising floor rack increases sales. Pay attention to both style and colour of ICHI’s Palette Collections. The items are created to complement each other for aesthetic and commercial merchandising.

AUGUSt tREND

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auGust trend

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AUGUSt PALEttE CoLLECtIoN

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How to HANG It!Here is how to hang the collection

auGust palette collectIon

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SHIRT: I-BRITO-SHPANTS: I-DUPP-PABELT: I-XIGIS-BE

TOP: I-LOOR-SS1CARDIGAN: I-MEEF-LCASKIRT: I-HEBBA-SKPANTS: I-LIMPO-PA

SHIRT: I-BARIK-SHSKIRT: I-DAy-SKPANTS: I-LUSSI-PA

TOP: I-MUUB-LS1JACKET: I-SILK-JAJEANS: KATIE 6550-5003



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JACKET: I-UKKI-JA1JEANS: ABBEy 6552-5007

DRESS: I-BRITO-DRJACKET: I-TUT-JA

TOP: I-LOOR-SS2WAISTCOAT: I-GOMA-WAJACKET: I-SIPS-JAJEANS: TREND 6559-5015

CARDIGAN: I-MAAL-CA1JACKET: I-STON-JAJEANS: ABBEy TREND 6556-5013

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COLOuR PALETTE

Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.

22

SHow It!A good merchandising setup of your soft shop increases sales. Pay attention to both style and colour of ICHI’s Palette Collections.

The items are created to complement each other for a visual aesthetic and commercial merchandising.

ICHI SOFT SHOP SHOuLD CONTAIN

2 JACKETS2 T-SHIRTS 1 SLINKy/FEMININE TOPS2 SHIRTS1 DRESSES 2 JEANS/BOTTOMS1 SKIRT2 KNITWEAR

Remember accessories such as belts and scarves.The items are created to complement each other for aesthetic and effectivemerchandising.


706

400

400

706

223

802

223

706

261

706

001

261

706

224

224

PALEttE StyLES

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I-MUUB-LS1

I-LUSSI-PA

I-MAAI-CA I-MEEF-CA I-MEEF-LCA I-LOOR-SS1

KATIE 6550-5004 I-LUvv-PA I-DAy-SK I-BRITO-DR

I-SILK-JA I-ALEX-TOI-SIPS-JA I-UKKI-JA1 I-BRITO-SH I-ALLy-SH

I-SOMM-JA


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HANG ItbasIc fast runners

A good presentation on your merchandising floor rack increases sales. Pay attention to both style and colour of ICHI’s Palette Collections. The items are created to complement each other for aesthetic and commercial merchandising.

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basIc

bASIC StyLES

MERCHANDISING TABLES AND RACKS

A basic table has a simple and a very commercial set up. The purpose of a table is to show one or two styles only! But then repeating the style in all available colours. This gives the customer a clear understanding.

The type of product to be merchandised is only to be basic articles since these are perfectly designed for a mass- merchandise set up.

Merchandised in "straight forward" stacks of articles and ensure there is a price point on the table.

KNIT PROGRAM

TEE PROGRAM

reasons to buY

IT IS THE MOST IMPORTANT COLLECTION IN THE WINTER

IT BRINGS TRUE AUTUMN FEELING TO YOUR SHOP

MERCHANDISING BECOMES AESTHETIC AND COMMERCIAL WITH ICHI’S MONTHLY PALETTE COLOURS

IT IS VERSATILE, WITH A PERFECT TREND, PRICE AND PRODUCT MIX.

bUy ICHI'S AUtUMN oPENING CoLLECtIoN bECAUSE

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www.IchI.bIz

Autumn Opening 2012 Visual merchandising

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