How to make the most of social media
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Transcript of How to make the most of social media
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How to Make the Most of Social Media
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Who is Lara Solomon?
• Owner of the Mocks brandwww.MyMocks.com
• Author of Brand New Day – The Highs & Lows of Starting a Small Business
www.BrandNewDay.com.au
• Chief Rabbit at Social Rabbitwww.SocialRabbit.net
• Big Foot at Steps Online Facebook Trainingwww.StepsLearning.com
• Winner of Telstra NSW Micro Business Award 2008• Finalist in Telstra Young Businesswoman Award
in 2005 and 2008• Blogger for www.SmartCompany.com.au,
www.socialnomics.net, www.flyingsolo.com.au
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Social media is a way to market your business
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Find where your audience are
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Choose your weapon
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What do you enjoy using?
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Social media takes time…
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Be authentic
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Be Real
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Be Consistent
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Add Value
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Promote yourself
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Interact
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Have a conversation
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Have fun!
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Set up a page NOT a group
Tips
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Tips
Make it interesting
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Respond to all comments
Tips
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Add a welcome tab
Tips
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Decide how many times a week to post
1 2
37 6
4 5
Tips
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Promote on your website
Tips
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LinkedIn is professional
Tips
Source: Lab42.com
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Fill in your profile
Tips
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Use it
Tips
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Click the ‘more’ button
Tips
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Say Something
Tips
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Follow people
Tips
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RT
Tips
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Use #Tags in tweets
Tips
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Have a conversation
Tips
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Check out Klout
Tips
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Let’s Connect
www.Facebook.com/SocialRabbitTwitter: @LaRoo
www.SocialRabbit.net