How to make social marketing and email marketing magic ?
-
Upload
technofutur-tic -
Category
Technology
-
view
563 -
download
0
description
Transcript of How to make social marketing and email marketing magic ?
![Page 1: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/1.jpg)
Copyright 2013 Be Connect. All Rights Reserved
HOW TO MAKE SOCIAL MARKETING
AND EMAIL MARKETING MAGIC ?
![Page 2: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/2.jpg)
AGENDA
Copyright 2013 Be Connect. All Rights Reserved
o Be Connect in a nutshell
o The evolution of CRM
o The dream team
o How to make the magic of Social and eMail
Marketing ?
o Conclusion
![Page 3: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/3.jpg)
BE CONNECT
We help you to Learn, Build & Optimize your presence (Audit, Strategy Definition, Training, Coaching)
CONSULTING
EXECUTION
Copyright 2013 Be Connect. All Rights Reserved
We enable you to Engage & Monetize your community (Community management, Activation, Web/Mobile Application development, Advertising,)
We are all qualified digital rockstars
![Page 4: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/4.jpg)
OUR CREDENTIALS
Copyright 2013 Be Connect. All Rights Reserved
Belgium France
![Page 5: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/5.jpg)
o Be Connect in a nutshell
o The evolution of CRM
o The dream team
o How to make the magic of Social and eMail
Marketing ?
o Conclusion
AGENDA
Copyright 2013 Be Connect. All Rights Reserved
![Page 6: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/6.jpg)
Copyright 2013 Be Connect. All Rights Reserved
!"#$%&'%()*%
A strategy used to learn more about customers’ needs and behaviors in order to develop stronger relationships with them
![Page 7: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/7.jpg)
Copyright 2013 Be Connect. All Rights Reserved
A CHANGING WOLRD Understanding Social Customer Relationship Management
![Page 8: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/8.jpg)
Copyright 2013 Be Connect. All Rights Reserved
*+),%&-./0,-(,1%Modern consumers are changing and evolving with the growth of social media Today, a user that interacts with a brand via Social Media, is looking for following elements :
![Page 9: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/9.jpg)
#2,-3#%
Copyright 2013 Be Connect. All Rights Reserved
o Be Connect in a nutshell
o The evolution of CRM
o The dream team
o How to make the magic of Social and eMail
Marketing ?
o Conclusion
![Page 10: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/10.jpg)
Copyright 2013 Be Connect. All Rights Reserved
,*#&/%4%'+(&#/%A strong duo
![Page 11: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/11.jpg)
Copyright 2013 Be Connect. All Rights Reserved
,*#&/5'%6+!,)1%
![Page 12: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/12.jpg)
o Be Connect in a nutshell
o The evolution of CRM
o The dream team
o How to make the magic of Social and eMail Marketing ?
o Conclusion
#2,-3#%
Copyright 2013 Be Connect. All Rights Reserved
![Page 13: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/13.jpg)
Copyright 2013 Be Connect. All Rights Reserved
78%%INCLUDE SOCIAL ICONS IN EMAILS
![Page 14: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/14.jpg)
Copyright 2013 Be Connect. All Rights Reserved
79%%ASK EMAIL SUBSCRIBERS TO SHARE AND CONNECT
![Page 15: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/15.jpg)
Copyright 2013 Be Connect. All Rights Reserved
7:%%SHARE YOUR EMAIL CONTENT IN YOUR POSTS
![Page 16: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/16.jpg)
Copyright 2013 Be Connect. All Rights Reserved
-+$%(+-;&-(,31%%
![Page 17: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/17.jpg)
Copyright 2013 Be Connect. All Rights Reserved
7<%%SEND A DEDICATED EMAIL CAMPAIGN
![Page 18: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/18.jpg)
Copyright 2013 Be Connect. All Rights Reserved
7=%%PROVIDE INCENTIVE
![Page 19: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/19.jpg)
Copyright 2013 Be Connect. All Rights Reserved
7>%%PROMOTE EMAIL SIGN-UP VIA SOCIAL NETWORKS
![Page 20: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/20.jpg)
Copyright 2013 Be Connect. All Rights Reserved
7?%%INCLUDE A “RETWEET THIS!” SNIPPET IN EMAIL
%
![Page 21: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/21.jpg)
Copyright 2013 Be Connect. All Rights Reserved
7@%%BUILD AN EMAIL OPT-IN FORM ON FACEBOOK
![Page 22: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/22.jpg)
Copyright 2013 Be Connect. All Rights Reserved
(ABCDEFGH%9I89%JK%(ALLKMHN%#OO%)EFGHP%)KPKDQKR%
7@SEP%%
![Page 23: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/23.jpg)
Copyright 2013 Be Connect. All Rights Reserved
7T%%DON’T FORGET SMS
![Page 24: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/24.jpg)
Copyright 2013 Be Connect. All Rights Reserved
78I%%PROMOTE EMAIL MARKETING ON YOUR BLOG
![Page 25: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/25.jpg)
o Be Connect in a nutshell
o The evolution of CRM
o The dream team
o How to make the magic of Social and eMail Marketing ?
o Conclusion
#2,-3#%
Copyright 2013 Be Connect. All Rights Reserved
![Page 26: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/26.jpg)
Copyright 2013 Be Connect. All Rights Reserved
(+-(/0'&+-%Including and promoting!social sharing and social connection(s) options in an email are important for a few reasons: o They extend the reach of your emails
o They allow you to identify key influencers
o They provide another platform to connect with your audience o They give email subscribers more options
Social Sharing + Email Marketing = Happy Marketing Manager
!
![Page 27: How to make social marketing and email marketing magic ?](https://reader033.fdocuments.net/reader033/viewer/2022052523/555d3171d8b42a766e8b495c/html5/thumbnails/27.jpg)
#-U%V0,'$&+-'%1%
Copyright 2013 Be Connect. All Rights Reserved
If you would like to get in touch
/BeConnectWorld
@beconnectnews
Feel free to send us a mail, give us a call or simply
drop by our o"ces : we make great co#ee !
+32 (0) 2 762 25 00
Boulevard de la Woluwedal, 46/1 1200 Brussels
Sources :
• http://community.insideview.com/t5/Insider-Blog/
The-Evolution-of-Social-CRM-scrm/ba-p/3201
• http://www.brandwatch.com/2013/03/how-brands-
must-evolve-from-crm-to-social-crm/
• http://www.searchenginepeople.com/blog/why-
include-social-sharing-in-your-email-marketing-
strategy.html
• http://www.dekh.com/blog/post/email-marketing-
facts-2013-and-beyondhttp://blog.getresponse.com
• http://www.socialmediaexaminer.com