How to Make Friends and Influence Students #CARL14
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Transcript of How to Make Friends and Influence Students #CARL14
How to Make Friends and Influence Students Lorelei Sterling, Evening Access Services/Reference Librarian Lisa Burgert, Reference Librarian Alejandra Nann, Electronic Resources & Serials Librarian
Overview
Where are you? Why should you care? Who is using it? Pinterest Instagram Facebook Twitter What we did
Tweet
Comments and Questions #CARL14
You are already online.
Whether you like it or not there is already an online presence and messages about your library.
• Whether you have an official message or not, an online conversation exists about your library.
90% of online 18-29 yo adults
use social networking sites
Student Survey
Discussion Break
Tweet to #CARL14
• Where are you with Social Media? • How do you engage your students? • What is not working at your library?
Librarians and Pinterest
“Librarians are still debating how they should be using it to reach patrons and peers. Right now, no one seems to have a definite answer, which is why more libraries and librarians need to embrace and experiment with this new social media platform.”
Zara Wilkinson “How Pinteresting! An Introduction to Pinterest”
How to Pin
New York Public Library
UNLV Architecture Studies Library
• Mobile app (iOS and Android) • App Store, Google Play, and Windows Phone Store
• 150 million users and growing • Ranked 3rd in Social Media • “IG user”
Image: Brian Auer
Instagram Tabs
Instagram Tabs
Promoting Instagram
• Follow other campus departments/partners • Use popular hashtags – #tbt (Throwback Thursday) – #fbf (Flashback Friday) – #photooftheday
• Statigram
Engage Students
• Create hashtags • Free apps to enhance Instagram – Photogrid/Instacollage/Instaframe – InstaRepost
• Contests
Discussion Break
Tweet to #CARL14
• How do you see the new social media (e.g. instagram and pinterest) working for your library?
• What is the most successful social media post your library has come up with?
Facebook in Review
Facebook Content
• Initial 30 day Campaign to build audience • Monthly contests • Supporting conversations with the University • Integrating Facebook with library workshops
Facebook Insights
“Experiment; If something works, keep it. If not, let it go.” Nancy Dowd
“Social Media: Libraries are posting, but is anyone listening?”
Copley Library Facebook Page
Are you LISTENING?
“The most important question …is “Are you listening on Twitter?”” “Even if an academic library posts not a single tweet about his or her library, if Twitter is being ignored all together then a golden opportunity to connect with members of the library community is going to waste.”
Steven Bell “Students tweet the darndest things about your library…and why
you need to listen”
Retweet, Reply, React
How we did it
• Moved past the conversation
• Social Media Committee • Created plan • Interacted with other
organizations on campus
• Attended campus-wide events
• Links on homepage, LibGuides
• Bookmarks, workshop brochures
• Student Survey
Social Media Committee
• Picking the right people • Creating subcommittees • Student involvement • Passwords, scheduling, and resources
Social Media Committee Tools
• SharePoint • Dropbox • Other possible tool: wiki
Discussion Break
Tweet to #CARL14
• What problem are you looking to solve?
• What solution has been the most exciting?
Resources • Arruda, W. (2013, August 27). Three elements of an effective social media
strategy. Forbes. Retrieved from http://www.forbes.com/sites/williamarruda/2013/08/27/three-elements-of-an-effective-social-media-strategy/
• Baggett, S. B., & Williams, M. (2012). Student behaviors and opinions regarding the use of social media, mobile technologies, and library research. Virginia Libraries. 58(1), 19-22.
• Bell, S. (2012). Students tweet the darndest things about your library – and why you need to listen. Reference Services Review. 40(2), 217-220. doi:10.1108/00907321211228264
• Brenner, J., & Smith, A., (2012, August 5). 72% of online adults are social networking site users. Pew Research Internet Project. Retrieved from http://www.pewinternet.org/2013/08/05/72-of-online-adults-are-social-networking-site-users/
• Burkhardt, A. (2010). Social media: A guide for college and university libraries. College & Research Libraries News. 71(1), 10-24. Retrieved from http://crln.acrl.org/content/71/1/10.full.pdf+html
More Resources • Chan, C. (2012). Marketing the academic library with online social network advertising.
Library Management. 33(8/9), 479-489. doi:10.1108/01435121211279849 • Davis, H. (2013, January 24). Why 2013 is the year you need to get serious about
Tumblr. Forbes. Retrieved from http://www.forbes.com/sites/ciocentral/2013/01/24/why-2013-is-the-year-you-need-to-get-serious-about-tumblr/
• Del Bosque, D., Lief, S.A., & Skarl, S. (2012). Libraries atwitter: trends in academic library tweeting. Reference Services Review. 40(2), 199-213. doi:10.1108/00907321211228246
• Dowd, N. (2013). Libraries are posting, but is anyone listening? Library Journal. 138(10), 12.
• Duggan, M., & Brenner, J., (2013, February 14). The demographics of Social Media Users- 2012. Pew Research Internet Project. Retrieved from http://www.pewinternet.org/2013/02/14/the-demographics-of-social-media-users-2012/
• Duggan, M., & Smith, A., (2013, December 30). Social Media Update 2013. Pew Research Internet Project. Retrieved from http://www.pewinternet.org/2013/12/30/social-media-update-2013/
More Resources • Hoffman-Gola, C. (2011). Leveraging internet communication tools and an
audience response system in a credit IL course. In Hollister, C.V., Best practices for credit-bearing information literacy courses. Chicago: Association of College and Research Libraries.
• Malczewski, B. (2013, May 1). Why social media isn’t working for your library. Retrieved from http://publiclibrariesonline.org/2013/05/why-social-media-isnt-working-for-your-library/
• Mathews, B. (2011, July 6). Why does my library use social media. The Ubiquitous Librarian. Retrieved from http://chronicle.com/blognetwork/theubiquitouslibrarian/2011/07/06/why-does-my-library-use-social-media/
• Messner, K. (2012, July). Very Pinteresting! School Library Journal, 24-27. • Ramsay, M. (2010, October 11). Social media etiquette: A guide and checklist
to the benefits and perils of social marketing. Database marketing & customer strategy management. 17(3/4), 257-261. doi.org/10.1057/dbm.2010.24
End of Resources • Polger, M.A., & Okamoto, K. (2013). Who’s spinning the library?
Responsibilities of academic librarians who promote. Library Management. 34(3), 236-253. doi:10.1108/01435121311310914
• Stoeckel, S. & Sinkinson, C. (2013, Summer). Social Media. Tips and Trends Instruction Technology Committee. Retrieved from http://www.ala.org/acrl/sites/ala.org.acrl/files/content/aboutacrl/directoryofleadership/sections/is/iswebsite/projpubs/tipsandtrends/2013summer.pdf
• Wasike, J. (2013). Social media ethical issues: role of a librarian. Library Hi Tech News. 30(1), 8-16. doi:10.1108/07419051311320922
• Wilkinson, Z. (2013). Oh, how Pinteresting! An introduction to Pinterest. Library Hi Tech News. 30(1), 1-4. doi:10.1108/07419051311320904
• Zwilling, M. (2013, August 17). 7 steps to productive business use of social media. Forbes. Retrieved from http://www.forbes.com/sites/martinzwilling/2013/08/17/7-steps-to-productive-business-use-of-social-media/
Contact Information
Alejandra Nann Electronic Resources and Serials Librarian [email protected] 619-260-7724
Lorelei Sterling Evening Access Services/Reference Librarian [email protected] (619) 260-7761 Lisa Burgert Reference Librarian [email protected] 619-260-4695