4 Ways to Create Funny Content that Gets Viewed, Liked and Shared (Even if the Topic is a Snoozer)

Sarah Cooper, Writer & Comedian @sarahcpr | thecooperreview.com

(Hates Fun)

(From My Dad) (Every. Single. Day.)

46% of shared content produces laughter, amusement or joy AdWeek 2014

http://www.adweek.com/socialtimes/what-why-social-sharing/500025

Satirical Blog

Tell the truth Mash it up Make fun of yourself Compare 2 things

“It’s funny because it’s true!”

Sorry I’m late, but I didn’t want to come

Don’t try to be funny, try to be honest Use your community: ask for honest opinions and experiences

Take your boring topic and mash it up with something exciting

Boring + Exciting = Funny Twitter hashtag games are a way to have your community come up with mashups for you (check out @midnight for examples)

“There’s nothing funny about a confident person who’s doing well.” - Rita Rudner

What are you clueless about or just not good at? Exploit it! Never take yourself too seriously

Take two sides that people identify strongly with and compare them

Make sure people will want to get on one side or the other Pick unexpected categories for the comparisons

Tell the truth Mash it up Make fun of yourself Compare 2 things