How To Improve Your Lead Quality Using HubSpot
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Transcript of How To Improve Your Lead Quality Using HubSpot
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How to Improve the Quality of
Your Leads with HubSpot
Jeanne Hopkins, Convert Team Leader
Kirsten Knipp, Product Evangelist
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Agenda
Jeanne
• Lead Nurturing – What is it?
• Tips – Content, Offers
Kirsten
• How to Use HubSpot’s Software to
Nurture and Analyze Your Leads
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Biggest Marketing Challenge: Leads
0%
5%
10%
15%
20%
25%
Getting Leads SEO Social Media Time Education Budget Other
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Why did you attend this webinar?
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Were you aware?
Only in the last third of
the buying process do
customers want to
engage with sales rep.
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Lead Nurturing is about Conversion
Converting Prospects into Leads
• Landing Pages
• Forms
Converting Leads into Opportunities
• Nurturing
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Things to Think About
What makes a lead more sales ready
for my company?
Particular conversion event (demo request)?
Multiple conversion events (2 or more)?
Particular data (VP Finance title)?
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The Content “Magnet”
•Blog posts•Consultation
•Free Trial•Demos
•Webinars•Whitepapers
•eBooks•Case studies
•Podcasts•Newsletters
•Research
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Were you aware?
Lead nurturing helps
generate 50% more
sales ready leads at 33%
lower cost per lead.
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How to Use
HubSpot Lead Nurturing
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Getting Started with HubSpot
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The Basics of Lead Nurturing
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Create a Campaign on HubSpot
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Select Emails for Your Campaign
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Write your Email
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Preview the Email
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Add More Emails to Your Campaign
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Turn On Your Campaign!
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Measure Your Campaigns
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Lead Intelligence
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Lead Intelligence
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Wrap-up
Lead nurturing can help you
generate more sales-ready leads at
a lower cost
HubSpot provides lead intelligence
and lead nurturing automation
Try HubSpot Today!
Get Started with a Free 7-day Trial
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Q&A
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Thank You!
@jeannehopkins
@kirstenpetra