How to humanize events through technology - Event Tech 2014
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HOW TO HUMANIZE EVENTS WITH TECHNOLOGY
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Transcript of How to humanize events through technology - Event Tech 2014
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HOW TO HUMANIZE EVENTS WITH TECHNOLOGY
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OUR DNA IS MAGIC
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BRAND ACTIVATION
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SURPRISE CAPTURE ATTENTIONCREATE ENGAGEMENT
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KEY LEARNING: HOW TO MANAGE AUDIENCE ENGAGEMENT AND ATTENTION
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EVENTS
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TECHNOLOGY
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MICHELIN
UNLOCK THE POWER OF ENGAGEMENT
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WOW YOUR AUDIENCE
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DIGITAL MAGIC !
!
MOBILE APPS FOR EVENTS & TRAININGS
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(BRAND) MESSAGE
INDIVIDUAL IMPACT
ONE-WAY STORYTELLING
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(BRAND) MESSAGE
INDIVIDUAL IMPACT
GROUP INTERACTION
DYNAMIC STORYTELLING
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BRAND MESSAGE
INDIVIDUAL IMPACT
GROUP INTERACTION
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THE INDIVIDUAL AT THE CENTER
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MAKE IT ABOUT THEM
MAKE THEIR VOICE HEARD
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IN 2016, 600000000 TABLETS
WILL BE SOLD
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69
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900 600
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(INSERT question wall)
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GROUP INTERACTION
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CONNECT THEM TO EACH OTHER
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GROUP GENERATED CONTENT
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PHOTO-STORYCOLLABORATIVE LEARNING
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BRAND MESSAGE
INTERACTIVE STORYTELLING
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INCITE CURIOSITY
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Surprise & Change things up(INSERT Nissan Beacon Photo)
GEOLOCALIZED CONTENT & ACTIVITIES
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MAKE IT FUN
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60% 98%2% 62%15 150
30 30020 250
SUCCESS RATE
ACTIVE PARTICIPANTS
IDEAS PROPOSED
DOCUMENTS SHARED
QUESTIONS ASKED
2H 30MIN TIME WON
2000 26920 RESPONSES COUNTED
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HUMAN TO HUMAN
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ANY SUFFICIENTLY ADVANCED TECHNOLOGY
IS INDISTINGUISHABLE FROM MAGIC.
Arthur C. Clarke 2001 Space Odissey
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PARIS NEW YORK CITY
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Request a DEMO [email protected]
TOKYO (Fall 2014)
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