Ideal Candidates Exist - Strategies to Hire and Retain Staff
How to hire and retain digital talent
-
Upload
mavis-huntley -
Category
Business
-
view
423 -
download
0
description
Transcript of How to hire and retain digital talent
![Page 1: How to hire and retain digital talent](https://reader036.fdocuments.net/reader036/viewer/2022062419/5582fb60d8b42a32168b52b5/html5/thumbnails/1.jpg)
‘Digital’ is IrrelevantICA May 19, 2011
![Page 2: How to hire and retain digital talent](https://reader036.fdocuments.net/reader036/viewer/2022062419/5582fb60d8b42a32168b52b5/html5/thumbnails/2.jpg)
Overview
1. How the industry is changing
2. Why you can’t be left behind
3. Finding your digital talent
4. Hanging on to your talent
![Page 3: How to hire and retain digital talent](https://reader036.fdocuments.net/reader036/viewer/2022062419/5582fb60d8b42a32168b52b5/html5/thumbnails/3.jpg)
“The next 5 years will hold more change for the advertising industry than the previous 50 did”
- IBM, 2009
How the industry is changing
![Page 4: How to hire and retain digital talent](https://reader036.fdocuments.net/reader036/viewer/2022062419/5582fb60d8b42a32168b52b5/html5/thumbnails/4.jpg)
360 degree marketing - the fully integrated campaign
The Experiential Microsite
Building a community on Facebook?
Some lessons learned
![Page 5: How to hire and retain digital talent](https://reader036.fdocuments.net/reader036/viewer/2022062419/5582fb60d8b42a32168b52b5/html5/thumbnails/5.jpg)
Digital is not a medium
![Page 6: How to hire and retain digital talent](https://reader036.fdocuments.net/reader036/viewer/2022062419/5582fb60d8b42a32168b52b5/html5/thumbnails/6.jpg)
“It’s not about developing a digital strategy, it’s about developing a strategy for a time where everything is digital.”
- Gareth Kay, Director of Planning GS+P
Don’t get left behind
![Page 7: How to hire and retain digital talent](https://reader036.fdocuments.net/reader036/viewer/2022062419/5582fb60d8b42a32168b52b5/html5/thumbnails/7.jpg)
Programor be programmed.
![Page 8: How to hire and retain digital talent](https://reader036.fdocuments.net/reader036/viewer/2022062419/5582fb60d8b42a32168b52b5/html5/thumbnails/8.jpg)
Practicing What We Preach
![Page 9: How to hire and retain digital talent](https://reader036.fdocuments.net/reader036/viewer/2022062419/5582fb60d8b42a32168b52b5/html5/thumbnails/9.jpg)
“The digital platform is ubiquitous,” she said. “It’s just a part of everyone’s way of thinking and communicating and sharing, connecting, buying, doing business. It’s probably the fastest-paced industry almost anybody could be in right now.”
- Kat Egan, Board of Directors BDW, Founder Exopolis
Finding your digital talent
![Page 10: How to hire and retain digital talent](https://reader036.fdocuments.net/reader036/viewer/2022062419/5582fb60d8b42a32168b52b5/html5/thumbnails/10.jpg)
Informational interviews.
![Page 11: How to hire and retain digital talent](https://reader036.fdocuments.net/reader036/viewer/2022062419/5582fb60d8b42a32168b52b5/html5/thumbnails/11.jpg)
Make your culture known.
![Page 12: How to hire and retain digital talent](https://reader036.fdocuments.net/reader036/viewer/2022062419/5582fb60d8b42a32168b52b5/html5/thumbnails/12.jpg)
Hire for culture.Train your superstars.
![Page 13: How to hire and retain digital talent](https://reader036.fdocuments.net/reader036/viewer/2022062419/5582fb60d8b42a32168b52b5/html5/thumbnails/13.jpg)
Use experts to execute ideas.
![Page 14: How to hire and retain digital talent](https://reader036.fdocuments.net/reader036/viewer/2022062419/5582fb60d8b42a32168b52b5/html5/thumbnails/14.jpg)
Hanging on to your talent
“We can offer them opportunity to build things – products, platforms, services – with us, or watch them take their newly learned skills and passion somewhere else”
- Edward Boches, Board of Directors BDW, CIO Mullen
![Page 15: How to hire and retain digital talent](https://reader036.fdocuments.net/reader036/viewer/2022062419/5582fb60d8b42a32168b52b5/html5/thumbnails/15.jpg)
The work.
![Page 16: How to hire and retain digital talent](https://reader036.fdocuments.net/reader036/viewer/2022062419/5582fb60d8b42a32168b52b5/html5/thumbnails/16.jpg)
Empower your people.
![Page 17: How to hire and retain digital talent](https://reader036.fdocuments.net/reader036/viewer/2022062419/5582fb60d8b42a32168b52b5/html5/thumbnails/17.jpg)
Summary
1. Hiring alone won’t solve your digital problems
2. Have faith in your existing talent (if you don’t, make hard choices)
3. Give your talent opportunities to succeed