How to Get Money. Where We’ve Been…Where We’re Going So far this semester we have spent a lot...
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Transcript of How to Get Money. Where We’ve Been…Where We’re Going So far this semester we have spent a lot...
How to Get Money
Where We’ve Been…Where We’re Going So far this semester we have spent a lot of time discussing strategy
How to fundraise
What to think about
How to get people to donate
Today, we move to the actual tactics This discussion will be more like what we have discussed with direct mail and appeal
letters
Special Events Examples
Average: Bring in $1 for ever $1.33 spent Generate 15% of total individual contributions
NOT all about money though Raise visibility, improve relationship with public, mobilize, celebrate, thank, kickoff larger
campaign
Types of Special Events Lunches, dinners, food
Banquet fatigue
Ad books
Combo-platter events?
Auctions Silent v. live
25 people—2 people per item—need value of items to be double your fundraising goal
Create packages?
Fairs and festivals
Concerts and lectures
More Types of Special Events Walkathons, tournaments, contests
Can get boring
Home and garden tours
Garage sales, bake sales, used book sales Pricing czar
Things to Think About Use your assets!
Multiply time estimate by 3!
Keep it green?
Special Event Budgets and Calendars Be realistic!
Add 20% for unanticipated costs
Do NOT be cheap in the wrong places
Income should exceed expenses by a healthy margin Run different scenarios
Start early…but not too early with volunteers
Calendars must have start AND end dates
Last Thoughts Deal with risks and liabilities
Delegate shamelessly if you are in charge!
MUST send thank yous to EVERYONE
Compare final budget to original budget…this will help so much in future years!
Switching Gears…Business and Sales Over 50% of nonprofits are taking plunge into commercial enterprises
No clear rules here regarding likelihood for success
Advantage is that the money comes in with NO strings
IRS involvement: 501(c)3 status is important
Activities within your mission, activities not part of an ongoing business, many exceptions as well (p. 299)
Will pay tax otherwise (even if all proceeds go back to charitable activities)
No way to tell clearly when IRS will tank your 501(c)3
Two Main Options Client-bases business
Low worker efficiency and high turnover
Difficulty in finding good managers
Conflicts in goals
Risk that business failure will harm client lives
Sales of goods and services Outside expertise of staff
Conflict in goals
Development What goods and services you can offer
What customers want or need Gaps?
Different source?
Brainstorm with others
Measure our ideas with reality Talk to owners of similar businesses
Observe customers
Survey likely customers
Research demographics
Closed businesses that are similar
Check on price and competition
Three year business plan Best, break-even, worst
Printed Communications Brochures
What do we want to include?
Why make them fairly general?
Newsletters What to include?
Do we have to do this?
Annual reports What to include?
Do we have to do this?
When to start?
Websites! Checklist on p. 407 is the key!
What do we want a website to do?
Contact info
Personality
Freshness This can hurt you!!!
Content Your agency v. more general stuff
Donation info and ease is a key! Tell them how, how you have protected them, that it’s confidential, and that they don’t
have to give online!
Media What makes a good story
Must present a hook
People or animals = advantage
Presentation of stories Breaking news, features, arts/other events
Who to approach Print, Radio, TV
More Media Know those around you
Give them stories that you know fit
Background research
Have experts available
How to pitch Press release
Know where, when, and how to send
Publicity for special events
Stunts
Phone calls
Op-eds
Other Thoughts Protect yourself!!!
Lots of time for little reward?
What if the piece is unflattering?
You won’t get a copy
May be surprised by side the journalist is on
May get stuck defending your organization
Social Media Fastest growing Facebook demographics
Say goodbye to control
Do not be less than genuine with social media
This will NOT be a replacement!
Mobile text message donations