How to Free Up IT Time with Acquia Cloud Site Factory: 3 Cool IT Projects to Tackle in 2014

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It’s a new year! If you’re like us, you’re looking forward to hitting the refresh button and kicking 2014 off with a clean slate. But as they say, old habits die hard, and without updating your digital governance processes, it’s easy to get waylaid by time consuming, low impact projects that slow your team down. This year, resolve to embracing technology that drives efficiency across the business. Empower your digital teams to be self-sufficient, integrate technologies to gain leverage and focus your scarce resources instead on business-critical applications. To provide a little inspiration, we’re offering a webinar that explore 3 stories where Acquia customers deployed Acquia Cloud Site Factory to fundamentally change how they build and deploy branded digital properties. Here’s a peek at what we will cover: • How a major entertainment company integrated their websites with their existing digital marketing tool suite, increasing email marketing conversions by 5x • How a global consumer products corporation was able to speed time to market for new product sites by 3x, while cutting costs in half • How a leading healthcare provider was able to increase total visitors and double the conversion rates on their digital marketing initiatives It’s 2014. Start the year off right by eliminating inefficiencies and accelerating your digital business initiatives.

Transcript of How to Free Up IT Time with Acquia Cloud Site Factory: 3 Cool IT Projects to Tackle in 2014

  • Free Up ITs Time with ! Acquia Cloud Site Factory &!Tackle 3 Cool IT Projects in 2014! 1

About Us!Gary Wu Product ManagerAcquia Cloud Site Factory 2 Barbara SolomonSenior Vertical Marketing Manager Todays Agenda! Free Up ITs Time with Acquia Cloud Site Factory 3 Cool IT Project Ideas to Tackle in 2014 Q & A 3 Free Up ITs Time With " Acquia Cloud Site Factory 4 Demand for New Digital Experiences ! Outpacing Capacity to Deliver!!PACE OF DIGITAL MARKETING INITIATIVES ACCELERATING! 5 Major Impact on IT Teams!6 MANAGING MULTISITE DEPLOYMENTS AT SCALE ! IS DIFFICULT! standardized brand experiencesstandardized brand experiencesbespoke build & deployment approachrepeatable deployment approachcustom brand experiencescustom brand experiencesbespoke build & deployment approachrepeatable deployment methodologylowdegree of website consistencyhighThe Site Factory Opportunity!few7 # of websitesmany degree of website consistencyhighThe Site Factory Opportunity! standardized brand experiencesstandardized brand experiencesbespoke build & deployment approachrepeatable deployment approachPoint at which the bespoke approach custom brand breaks downexperiencesrepeatable deployment methodologylowbespoke build & deployment approachcustom brand experiencesfew8 # of websitesmany degree of website consistencyhighThe Site Factory Opportunity! standardized brand experiencesstandardized brand experiencesbespoke build & deployment approachrepeatable deployment approachPoint at which the bespoke approach custom brand breaks downexperiencesrepeatable deployment methodologylowbespoke build & deployment approachcustom brand experiencesfew9 # of websitesmany Achieve Engaging Experiences That Deliver the Best of Both Worlds!GIVE MARKETERS AGILITY AND FREEDOM TO CONNECT WITH DIGITAL CONSUMERS ! +!SCALE TO MEET NEEDS OF THE IT ORGANIZATION! 10 Acquia Cloud Site Factory! Acquia empowers digital business leaders to: Build large numbers of engaging social sites Enable self-service site creation and content updatesResulting in new site delivery within days! via a delivery platform that enables a repeatable, predictable site / brand governance workow and multisite management tools11 Fully-Integrated Site Platform! BuildDeliverManageAcquia Cloud Site Factory! Accelerate delivery of unique, branded experiences Simplify operational management and improve efciency Reduce the cost to manage large multisite deployments Eliminate risk through a managed service 12 Site Factory to Build and Manage Thousands of Websites!+ + Rapidly create new site templates 13 + + + + + + + +Launch websites by the hundreds, with minimal effort Rapidly Deploy Sites Without Coding! 1 Select website template 2 Congure site-specic settings 3 Add design & site content Done.14 Templates"http://www.[customdomain].com"Information architecturePage layoutsRoles & permissionsContent types & displayPre-dened themes 14DAYS 15 Time to new site launch, based on a standardized multisite platform approach 300+ 16 Warner Music Group artist " websites, 3 site templates, " total creative freedom 22 Hospital campuses integrated into one digital platform 17 What would you do with your new found time? 18 3 Cool IT Project Ideas To Tackle in 2014 19 Idea #1.! Get Closer To Your Customers 20 A major multinational music corporation achieved a deeper understanding of their artists fans 21 Which allowed them to send personalized content & offers to the fans 22 The Result: Music to Their Ears Increase in Open Rates 23 Total Conversions Direct-toConsumer Revenue Idea #2.! Reduce Time To Market 24 A large multinational pharmaceutical company needed to take control of their digital propertiesPortalProduct Webinar BrandLarge BrandMicro site BrandMicro siteEvent Brand ProductSmall EventWebinar Brand25 CommunityLifestyle SiteBrandFacebook appIntranet The complexity was signicantRegionsProduct 3Product 2Product 1 Business Units Market x 26 Market y Market z The complexity was signicantRegionsProduct 3Product 2Product 1 Business Units Market x 27 Market y Market z Arising from a global businessMarkets RegionsMarket y Market z 28 Products Product 3Product 2Product 1 Business Units Market x Presentation!Predictable Patterns for Digital Lifecycle Management! Content" Personalization" Creative"Application!User Experience" Features" Analytics" Drupal User Experience platform" Content Delivery Network" Cloud Platform!Multisite Management Tools" Performance / Availability Monitoring" Redundancy / Scalability" Database" Web Server" Operating System"Time to MarketCost 29 Predictable Patterns for Digital Lifecycle Management! Presentation!Bespoke Content" Personalization" Creative"Application!User Experience" Features" Analytics" Drupal User Experience platform" Content Delivery Network" Cloud Platform!Multisite Management Tools" Performance / Availability Monitoring" Redundancy / Scalability" Database" Web Server" Operating System"Time to MarketCost 30 $$$ Predictable Patterns for Digital Lifecycle Management! Presentation!Bespoke PaaSContent" Personalization" Creative"Application!User Experience" Features" Analytics" Drupal User Experience platform" Content Delivery Network" Cloud Platform!Multisite Management Tools" Performance / Availability Monitoring" Redundancy / Scalability" Database" Web Server" Operating System"Time to MarketCost 31 $$$ $$ Predictable Patterns for Digital Lifecycle Management! Presentation!Bespoke SaaSPaaSContent" Personalization" Creative"Application!User Experience" Features" Analytics" Drupal User Experience platform" Content Delivery Network" Cloud Platform!Multisite Management Tools" Performance / Availability Monitoring" Redundancy / Scalability" Database" Web Server" Operating System"Time to MarketCost 32 $$$ $$ $ The Result: Just What the Doctor Ordered Decrease in Time to Market 33 Reduction in Costs Idea #3.! Upgrade Their Brand34 One of the largest healthcare providers in the US wanted to take control of their brand. Micro Web Web SiteWeb Web Site Site Web Web Site Site Event Site Site EventWeb Site35 Web Site Web Web Site Web Site Web Site Site Web Event SiteIntranet And Leverage their Digital Properties to Provide a better User ExperienceWeb Site36 Web SiteWeb SiteWeb SiteWeb SiteWeb SiteWeb SiteWeb SiteIntranetWeb SiteWeb SiteWeb SiteWeb Site Leading IT to In-Source by Consolidating on One Platform: 37 The Result:!Total Visitors 38 Total Conversions Mobile Conversions Acquia Cloud Site Factory! Digital Experiences as a Service! ! Turnkey site creation and deployment Flexibility to customize and extend Scales to meet your greatest demand 39 Acquia Cloud Site Factory ! allows IT to re-focus their time on delivering strategic value to the business. 40 Thank You. 41 Acquia Cloud Site Factory Makes It Easy! Business Owners! Focus on digital business results, ofoad noncore operations Digital Marketers! Efciently create unique branded experiences that t seamlessly into broader digital objectives Platform Administrators! Large-scale multisite platform for simplied application management Developers & Site Builders!! Powerful platform to develop, congure, theme, extend sites with ease DevOps / SysAdmins42 Proven Drupal-tuned application platform ensures reliability, scalability, elasticity and security 24x7x365 Build Engaging Online Experiences! Feature-Rich Site Building PlatformUse the most popular Drupal site building capabilities from the community, including views, web forms, media embeds and more! Create an innite range of compelling visual experiences through client-side theming options 43 Push Out Changes at Scale! Automation for Managing Hundreds or Thousands of SitesKeep all of your sites in sync to reduce maintenance headaches Apply new Drupal congurations across any number of sites with a push of a button Minimal to no downtime during updates depending on the type of change deployed 44 Customize with Condence! Continuous Integration Workow Reduces Customization RiskExtend the base Drupal distribution through a shared codebase applied to all sites Validate production-readiness of your custom code Test customizations in a sandbox and deploy to all production sites when ready 45 Scale To Meet Your Hosting Needs! Count on Acquia Cloud to DeliverScale up or down at any time Create, deliver and manage as many online experiences as you need Proven world-class Drupal hosting in the Acquia Cloud, with burstable, elastic resources to respond to any trafc conditions 99.95% uptime SLA ensures your digital experiences are delivered consistently to customers 46 Acquia Support! Drupal support that has your back World class team of Drupalists: Global team of support professionals SLA ticket resolution Proactive advisory support 10,000+ Drupal commits & patches from Acquia/year Automated site monitoring Remote Administration, backup and disaster recovery services 47 Diversity of Offerings Supports ! Unique Customer Needs! Convenience!Control!SaaS Edition!PaaS Edition!Rich out-of-the-box Site Factory for quickly conguring and theming sites. 48 SaaS+ Edition! Extend your Site Factory with site customizations certied through Acquia Professional Services. Premier Site Factory platform that supports all of your Drupal site customization needs.