How To Find the Right Advertising Agency For You
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Transcript of How To Find the Right Advertising Agency For You
HOW TO FINDTHE RIGHT AGENCY FOR YOU
Finding the right agency is like modern-day dating.
Mixed with good old-fashioned dating
First, you look around and see what you might like.
Then, you start asking questions…
Start with understanding the real you.
What are you looking for?
Why are you looking?
What baggage do you have?
Who else is going to be part of this relationship?
Once you’ve gotten to know yourself,
It’s time to get to know your date….
Specialist or Fully Integrated? Does the agency have what you need, or are they just good-looking?
Processes: Do they hang up their clothes when they get home or toss them on the nearest piece of furniture?
Meetings: Will you spend holidays your family, theirs or both?
Shared Passions: Do they genuinely like the business you’re in or are you just another account?
Account Team: Who else is going to be part of this relationship?
Gentleman Pays or Dutch: What is this going to cost?
Need help hiring an agency?
We’re here to help.
Check out our blog for tips and more.