XENIUM Advertising Agency

8/21/2019 XENIUM Advertising Agency

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esource person:

Miss Javeria Fatima

Group Leader:

Awais Ali (FA12-MBT-018)

Group members:

Muhammad Saleem (FA12-MBT-119)

Majid Mughal (FA12-MBT-0!)

Mu"ee# $r %ehma" (FA12-MBT-0!8)

A&mat 'ussai" (FA12-MBT-020)

Majid %asheed (S12-MBT-00)

Ahsa" Ali (FA12-MBT-00*)

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Company Name:

Company website:

http://www.vgloop.com/Xeniumadvertisingagency

Facebook Page

https://www.facebook.com/Xeniumadvertisin

gagency

Logo

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http://www.vgloop.com/Xeniumadvertisingagencyhttp://www.vgloop.com/Xeniumadvertisingagencyhttp://www.vgloop.com/Xeniumadvertisingagencyhttp://www.vgloop.com/Xeniumadvertisingagency


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Xenium means Gift

About

+e"ium Advertisi"g Age", is a .ull servi,e advertisi"g age", that will /rvide mareti"g

sluti"s t varius ,lie"ts that "t "l i",rease maret share #ut als ge"erate reve"ue Frm

#ra"d aware"ess t targeted ,am/aig"s a"d mareti"g sluti"s al"g with media #ui"g a"d

/rdu,t /rmti"3 +e"ium is the sur,e . /remium mareti"g strategies i" the maret

+e"ium is "e . the .astest grwi"g ,m/a"ies i" aista" 4e tae mre /ride i" ,lie"t5s

satis.a,ti"

Vision

6ur visi" . 7mutual grwth5 #e"e.its #th the age", a"d the ,lie"t

4e aim t mae sure ever /e"" . ur mareti"g #udget is well s/e"t # us "e lies t

thrw m"e at wasted strategies that des"5t hel/ their #ra"ds 4ith high :ualit lead i" the

maret3 u are a#le t rea,h sales gal 4e ,reate ;ees a"d ears . viewers< i"t real #uers .

ur #ra"d This mae +e"ium ,arr a u"i:ue /hils/h i" /rvidi"g media servi,es B

..eri"g sills a"d thi"i"g .r the #usi"esses t sha/e visi" i"t realit

=" rder t e"gage targeted audie",e with #ra"ds3 we e>e,ute ,reative sluti"s that "t "li"s/ire audie",e #ut als give ur ,lie"ts? #ra"ds a"d i"itiatives a sustai"a#le ,m/etitive edge

B ur wr3 we ,a" #e held res/"si#le .r /rvidi"g leverage su,,ess t ,reate u"st//a#le

mme"tum

Team

+e"ium advertisi"g age", team ,"sists . tale"ted /r.essi"als with e>/erie",e i" the .ields

. #usi"ess a"d /rje,t ma"ageme"t3 /rgrammi"g3 a"d all #usi"ess /r,esses 6ur team is a

#u",h . u"g a"d seas"ed mareti"g e"thusiasts 4e tae /ride i" ur silled team mem#erswh /rvide ,lie"ts with multi.a,eted sluti"s t their mareti"g "eeds =" the maret

,m/etiti"3 ur team #elieves i" 7The Best5 ,reative3 rates3 e>e,uti" r sim/l the %6= 4e

strive .r /er.e,ti" a"d a,hieve higher gals

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Agency Hierarcy

Page

!rt/"opy

#a$id

#edia

#uneeb

Production

!hsan !li

%esearch

!wais !li

&P #arketing

'ervices

&P "reative

'ervices&P !ccounts

'ervices

President

Awais Ali


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President:

Awais Ali3 a well re"w"ed /r.essi"al is a /reside"t . +e"ium advertisi"g age", The J#des,ri/ti" . /reside"t are give" #elw

@lie"t %elati"shi/s

"g-%a"ge la""i"g

Team Tale"t

6/erati"s a"d er.rma",e

VP Account services

A&mat 'ussai" is the i,e /reside"t A,,u"t servi,es This de/artme"t is the li" #etwee" the

ma" de/artme"ts withi" the age",3 a"d the ,lie"ts wh /a the #ills

At the e"d . the da3 that?s what ad age",ies wa"t A"d it?s what their ,lie"ts wa"t3 t At the

,e"ter . all the m"e ,mi"g i"t3 a"d gi"g ut .3 the age", is the .i"a",e a"d a,,u"ts

de/artme"t This de/artme"t is res/"si#le .r ha"dli"g /ame"t . salaries3 #e"e.its3 ve"dr

,sts3 travel3 da-t-da #usi"ess ,sts a"d everthi"g else u?d e>/e,t .rm di"g #usi"ess

Production Department

=deas are just ideas u"til the?re made real This is the j# . the /rdu,ti" de/artme"t Curi"g

the ,reative /r,ess3 the /rdu,ti" de/artme"t will #e ,"sulted t tal a#ut the .easi#ilit .

e>e,uti"g ,ertai" ideas 4ithut the /rdu,ti" de/artme"t3 the ads ,reated # the ,/writer

a"d art dire,tr wuld #e "thi"g mre tha" wrds a"d /i,tures " /a/er The /rdu,ti"

de/artme"t3 i" esse",e3 e"sures the T ,mmer,ial r /ri"t ad3 et,3 gets /rdu,ed The are

res/"si#le .r ,"tra,ti"g e>ter"al ve"drs (dire,trs a"d /rdu,ti" ,m/a"ies i" the ,ase .

T ,mmer,ials /htgra/hers a"d desig" studis i" the ,ase . the /ri"t advertisi"g r dire,tmailers) rdu,ers are i"vlved i" ever as/e,t . a /rje,t3 .rm the i"itial ,reative #rie.i"g

thrugh e>e,uti" a"d deliver =" sme age",ies3 se"ir /rdu,ers are "w" as De>e,utive

/rdu,ersD r D,"te"t ar,hite,tsD

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"reative 'ervices

The ,reative servi,es team ,"sists . ,/writers a"d desig"ers3 "w" as art dire,trs3 wh

wr tgether t devel/ ,",e/ts .r advertiseme"ts =" larger age",ies3 a ,reative dire,tr

ma"ages teams wri"g " di..ere"t a,,u"ts Smaller age",ies ma "l a//i"t a ,reative

dire,tr wh wrs with .reela",e writers

Mr Saleem is a i,e /reside"t . @reative servi,es due t his stu""i"g ,reativit whi,h is dee/er

the" ,ea"

MrMajid %asheed is desig"ated as ArtE@/ dire,tr a"d MrAhsa" Ali is a rdu,ti" dire,tr

VP Marketing Services

Majid Mughal is Mareti"g Servi,es a"d his rle is t su/ervise media as well as resear,hde/artme"t

4r ,lla#rativel with ,rss-.u",ti"al teams3 #th i"ter"al a"d e>ter"al3 t de.i"e

strategi, medi,al a"d s,ie"ti.i, #je,tives .r #ra"ds

art"er with ,rss-.u",ti"al gru/ t ide"ti. #usi"ess //rtu"ities " e>isti"g #ra"ds

a"d hel/ tur" them i"t realities

="terviewi"g a"d relati"shi/ #uildi"g with e /i"i" leaders

ew #usi"ess /it,hes

A#ilit t /la"3 rga"i&e3 a"d mai"tai" wr streams a"d /rje,ts t e"sure that team

mem#ers a"d wr.lw are /timi&ed

=".lue",e e..e,tivel while /rvidi"g h"est a"d real time .eed#a, gra,iusl3 .steri"g

a" /e" dialgue

#edia

Mr Mu"ee# $r %ehma" is leadi"g the media de/artme"t The media de/artme"t is res/"si#le

.r /la""i"g where a"d whe" advertiseme"ts will a//ear a"d #ui"g s/a,e r time i"

"ews/a/ers3 maga&i"es3 radi3 televisi"3 digital media a"d utdr media3 su,h as /ster sites

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a"d #ill#ards =" small age",ies3 "e /ers" ma ,m#i"e the /la""i"g a"d #ui"g rles arger

age",ies have a media de/artme"t headed # a media dire,tr wh su/ervises the wr . a team

. /la""ers a"d #uers The media team ma i",lude s/e,ialists i" /ri"t3 #rad,ast r digital

media

%esearch

%esear,h is mai" /art . advertisi"g 4hat maes us #u sme /rdu,ts a"d "t thers 4h d

we /re.er sme #ra"ds ver thers C /ri"t ads a"d T ,mmer,ials a,tuall i".lue",e ur

#ehavir =" a" e..rt t a"swer these :uesti"s3 advertisers l t resear,h At /rese"t (a"d i"

the /ast)3 diverse resear,h strategiesG/s,hlgi,al3 s,ial3 a"d ,ulturalGhel/ advertisers

u"dersta"d ,"sumers a"d assess the e..e,tive"ess . advertisi"g messages dire,ted t them The

/arti,ular i"ds . resear,h ,"du,ted i" a" advertisi"g ,am/aig" are alwas tailred t serve the

"eeds . thse wh /rdu,e the ads as well as the i"terests . the ,lie"ts whse /rdu,ts (r

servi,es) are /rmted

Name of Client

Miss Javeria Fatima

Product

Ciet 4heat Bis,uit

Product Name

4heat Hld

Team Leader

Awais Ali (FA12-MBT-018)

Group members:

Muhammad Saleem (FA12-MBT-119)

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Majid Mughal (FA12-MBT-0!)

Mu"ee# $r %ehma" (FA12-MBT-0!8)

A&mat 'ussai" (FA12-MBT-020)Majid %asheed (S12-MBT-00)

Ahsa" Ali (FA12-MBT-00*)

Table of Contents:

Agency Philosophy……………………………………..……….9

Executive Summary…………………………………….………

ndustry !ackground……………………………………………

"ompany Snapshot………………………………………….….#$

Description…………………………………………………….…

"ompetitor %evie&……………………………………….……..

!uyer Analysis………………………………………………….

Marketing 'oals………………………………………………..

"reative !rie(……………………………………………………

Promotional Program Situation Analysis…………………….

"ampaign )lo&chart……………………………………………

Measurement and Evaluation…………………………………

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!udget Summary………………………………………………

"onclusion……………………………………………………..

Appendices…………………………………………………….

%e(erences…………………………………………………….

Agency Philosophy

+e"ium Advertisi"g Age", is a .ull servi,e advertisi"g age", that will /rvide mareti"g

sluti"s t varius ,lie"ts that "t "l i",rease maret share #ut als ge"erate reve"ue Frm

#ra"d aware"ess t targeted ,am/aig"s a"d mareti"g sluti"s al"g with media #ui"g a"d

/rdu,t /rmti"3 +e"ium is the sur,e . /remium mareti"g strategies i" the maret

+e"ium is "e . the .astest grwi"g ,m/a"ies i" aista" 4e tae mre /ride i" ,lie"t5s

satis.a,ti"

Eecuti!e "ummary

=t is a .rmal d,ume"t that evaluates the #a,gru"d . the #ra"d a"d /rese"ts a set .

guideli"es a"d a,ti" /rgrams .r the advertisi"g a"d /rmti"al ,am/aig" 4e are gi"g t

i"trdu,ed a "ew wheat gld #is,uit a"d we /siti" it " the slga" whi,h is ;A #is,uit whi,h

ee/s u e"ergeti, a"d /assi"ate< we mai"l targeted the u"g a"d ld wri"g me" a"d

wme" wh are 'ealth ,"s,ius #etwee" the ages . 2-!0 ears is a /rimar target audie",e

where the audie",e shuld #e #el"gi"g t ,lass A whi,h alwas wa"t t e>/erie",e "ew thi"gs

4e di..ere"tiate ur /rdu,t with ther ,m/etitrs " the #asis . /ri,e3 :ualit3 #e"e.its3 a"d

taste 4e have used di..ere"t media tls .r givi"g aware"ess t the /u#li, lie tv ads3 /ri"t

media3 radi3 #ill#ards et,

#ndustry $ac%ground

T!"N#$

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201* saw ma"u.a,turers i"vest heavil i" lau",hi"g "ew /rdu,ts a"d mareti"g ,am/aig"s .r

e>isti"g /rdu,ts The #iggest str was the lau",h . 6re # @"ti"e"tal Bis,uits td The

lau",h was a,,m/a"ied # a" e>te"sive mareti"g ,am/aig" whi,h /rved su,,ess.ul@"ti"e"tal Bis,uits td als remai"ed a,tive i" mareti"g its ,ie #ra"ds Baeri a"d @a"di

with e>te"sive mareti"g ,am/aig"s I"glish Bis,uit Ma"u.a,turers (vt) td ,"ti"ued its

mareti"g ,am/aig" .r its .lagshi/ ,ie #ra"d ea Frea"s S/er

C%&P"T'T'V" LAN#$CAP"

I"glish Bis,uit Ma"u.a,turers ,"ti"ued t lead #is,uits with a retail value share . K i" 201*3.llwed # @"ti"e"tal Bis,uits td with a 1K share These ,m/a"ies ,"ti"ued t dmi"ate

with their str"g /rdu,t /rt.li3 str"g mareti"g i"vestme"t a"d e>te"sive distri#uti"

sstem Mrever3 the have a" alread esta#lished /rese",e a"d ,"sumers trust them t deliver the #est #is,uit /rdu,ts t them

P!%$P"CT$

6ver the .re,ast /erid3 #is,uits are liel t #e,me a" everda s"a, .r aista"i,"sumers The "ew lau",hes a"d str"g /rmti"al a,tivities # the ma"u.a,turers will su//rt

the grwth . #is,uits A #is,uit is there.re e>/e,ted t have a value @AH% . K at ,"sta"t201* /ri,es duri"g the .re,ast /erid

#e(i)ery: Files are delivered dire,tl i"t ur a,,u"t withi" a .ew mi"utes . /ur,hase

%)er)iew Cis,ver the latest maret tre"ds a"d u",ver sur,es . .uture maret grwth

.r the Bis,uits i"dustr i" aista" with resear,h .rm Iur m"itr?s team . i"-,u"tra"alsts

Fi"d hidde" //rtu"ities i" the mst ,urre"t resear,h data availa#le3 u"dersta"d

,m/etitive threats with ur detailed maret a"alsis3 a"d /la" ur ,r/rate strateg

with ur e>/ert :ualitative a"alsis a"d grwth /rje,ti"s =. u?re i" the Bis,uits i"dustr i" aista"3 ur resear,h will save u time a"d m"e

while em/weri"g u t mae i".rmed3 /r.ita#le de,isi"s

Te *iscuits in Pakistan market researc report inc(u+es:

A"alsis . e su//l-side a"d dema"d tre"ds

Cetailed segme"tati" . i"ter"ati"al a"d l,al /rdu,ts

'istri, vlumes a"d values3 ,m/a" a"d #ra"d maret shares

Five ear .re,asts . maret tre"ds a"d maret grwth

%#ust a"d tra"s/are"t maret resear,h methdlg3 ,"du,ted i"-,u"tr

%ur market researc reports answer ,uestions suc as:

4hat is the maret si&e . Bis,uits i" aista"

4hat are the majr #ra"ds i" aista"

'w will i",reasi"gl vlatile wheat ,mmdit /ri,es im/a,t retail /ri,es a"d sales

/er.rma",e 4hat are the maret //rtu"ities .r high .i#er /rdu,ts

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'w are #is,uits ma"u.a,turers #ala",i"g ,"sumer dema"d .r #th health a"d

i"dulge"t /rdu,ts

-y buy tis report.

Hai" ,m/etitive i"tellige",e a#ut maret leaders

Tra, e i"dustr tre"ds3 //rtu"ities a"d threats

=".rm ur mareti"g3 #ra"d3 strateg a"d maret devel/me"t3 sales a"d su//l

.u",ti"s

*iscuits in Pakistan201* saw ma"u.a,turers i"vest heavil i" lau",hi"g "ew /rdu,ts a"d mareti"g ,am/aig"s .r

e>isti"g /rdu,ts The #iggest str was the lau",h . 6re # @"ti"e"tal Bis,uits td The

lau",h was a,,m/a"ied # a" e>te"sive mareti"g ,am/aig"

Pro+uct View4'IAT H6C is a u"i:ue wheat #is,uit /rdu,t ..ered # AB@C Baers 4'IAT H6C is

ideal s"a, .r thse wh are seei"g a health li.e stle Sugar .ree varia"ts mae it the ideal

s"a, .r dia#eti, a"d .r a health ,"s,ius /e/le

Company "napshot:

Segmentation:

#emograpic• Age 2-!0 ears

• He"der Male a"d Female

•

=",me Mre tha" %S000E M"th Psycograpic

4'IAT H6C has ad/ted itsel. a,,rdi"g t ,"ve"ie",e a"d i.e stle . ,"sumer

Nice $egmentation

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4'IAT H6C is s/e,iall desig"ed .r the /e/le wh a,tuall wa"t smee"erg a"d /assi" i" #is,uits

Targeting:

Primary 'ealth ,"s,ius me" a"d wme" #etwee" the ages . 2-!0 ears

$econ+ary %etired /ers"s wh are availa#le i" ,lu#s a"d /ars

Positioning:

A #is,uit whi,h ee/ u /assi"ate a"d e"ergeti,

&escription:

Market Share, Sales, Growth

I"glish Bis,uit Ma"u.a,turers ,"ti"ued t lead #is,uits with a retail value share . K i" 201*3

.llwed # @"ti"e"tal Bis,uits td with a 1K share These ,m/a"ies ,"ti"ued t dmi"atewith their str"g /rdu,t /rt.li3 str"g mareti"g i"vestme"t a"d e>te"sive distri#uti"

sstem A #is,uit is there.re e>/e,ted t have a value @AH% . K at ,"sta"t 201* /ri,es

duri"g the .re,ast /erid

SWOT

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Strength*ealth !iscuit+ 'ive passion and energy

Weaknesses,ack o( "apital+ ,ack o( expertise+ Minor market share

Opportunit-ntapped !iscuit Market

Threatse& Entrants and Su/stitute

!e "ene#its Source o( energy and passion

!rings happiness in li(e

"onsumer can en0oy good health &ith the use o( our product

Perceptual Map

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$ategor %evelopment &nde' ($%&)

the $%& is more then *++ then we advertise theproduct in our catogeries

"rand %evelopment &nde' ("%&)

the $%& is more then *++ then we advertise

the product in our catogeries

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Competitor e!iew:

4'IAT H6C has di..ere"t ,m/etitrs lie $3 ea .rea"s3 Brita""ia Sugar .ree Bis,uit3

Cigestive a"d Ti..a" #ut this /rdu,t is a /remium ,lass /rdu,t 4hi,h will ee/ u

e"ergeti, a"d /assi"ate whle da

$uyer Analysis:

'ar%eting Goals:

Creati)e *rief

/#iet -eat *iscuit01-H"AT G%L#23

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Communication (b)ecti!e

The mai" #je,tive t i",rease the aware"ess . a /rdu,t a"d /rmte its .eature a"d retai" ur

/rdu,t a"d its :ualities i" the mi"d . the /u#li,

Target Audience

'ealth ,"s,ius me" a"d wme" #etwee" the ages . 2-!0 ears is a /rimar targetaudie",e where the audie",e shuld #e #el"gi"g t ,lass A whi,h alwas wa"t t e>/erie",e

"ew thi"gs %etired /ers"s wh are availa#le i" ,lu#s a"d /ars is a se,"dar target audie",e

Ad!ertising (b)ecti!e

Advertiseme"t #je,tive is t i",rease Bra"d aware"ess a"d the dema"d . a #ra"d

Consumer 'essage

A #is,uit whi,h is s/e,iall made t ee/ u e"ergeti, a"d /assi"ate whle da

Competition

4'IAT H6C has di..ere"t ,m/etitrs lie $3 ea .rea"s3 Brita""ia Sugar .reeBis,uit3 Cigestive a"d Ti..a"

Ad!ertising Tone

Trust 4rth a"d =""vative

Ad!ertising 'edium

="-Stre L 6utdr advertiseme"t3 Brad,ast Advertisi"g a"d S,ial Media

'andatory Elements

g3 rdu,t =mage3 Crawi"g Te>t3 ri,e3 Be"e.its a"d a ,m/a" we#site

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Promotional Program "ituation Analysis:

&M$ O-ective and Strategies

Awareness o-ective1e use it /ecause ma0ority o( our target audience is una&are a/out the product

and the use o( this o/0ective is to generate a&areness o( our /rand.

$reative .ecommendations

Advertising o-ective2he main o/0ective o( our advertising campaign is to give a&areness and

kno&ledge to our target audience.

Message strateg1e used "ognitive strategy /ecause the /asic purpose o( using this strategy is

to tell /ene(its+ attri/utes and give a&areness a/out the product.

Message Appeal1e used rationale appeal in our advertising campaign /ecause it gave exposure

to consumer (or making a &ise decision a/out the product.

Media .ecommendations

Product assessment

1hat gold is coconut (lavored crunchy /iscuit made o( &heat &hich is light in

nature &ithout sugar. 2he target markets are ur/an male and (emale &ho are

usually /usy people. 2hey are also health conscious and have dia/etes pro/lem.

2hey have lesser time (or cooking3making snacks (or a(ternoon3evening or on the

go. )or those consumers &heat gold is per(ect as it is light+ easy to digest+

healthy and tasty /iscuit. 1heat gold is relatively high priced and is a /it higher

involvement product so consumers are expected to /uy the product more

consciously as per their health. TV$:

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1*EA2 '4,D primary target /uyers are &orking class ladies and men also so

the 2V advertisement should /e made /ased on those target audience.2V" should /e /roadcasted on the ma0or 2V channels like P2V+ 'E4 ne&s+

Dunya ne&s+ Express ne&s+ *um 2V+ A%5 Digital+ 'eo 6ahani and other ma0or

channels. !roadcasting time should /e usually in the early morning and evening

during ne&s presentation as most o( the &orking class (ollo&s ne&s more

(re7uently. Also during the daily reality 2V sho&s at night programs like 8nam

ghar+ :eet ka dum; etc should /e /roadcasted..adio:

%adio advertising also might prove e((ective as many o( the &orking &omen and

men listens to the radio during going to o((ice or coming /ack (rom o((ice. Due to

the tra((ic 0am+ a ma0or portion o( the day a &orking lady and men has to stay

stuck at the road.So %adio ad during the morning pick hour and at the evening pick hour should /e

/roadcasted to gra/ the attention o( the &orking class. Ma0or %adio "hannels like

%adio #$+ #$$ should /e used (or the advertising.Print Media (/ewspaper)

e&spaper Ad could /e a ma0or source (or /randing. t is o/vious that the target

market o( 1*EA2 '4,D /iscuit is de(initely going to read the ne&spaper at least

once a day.So a ne&spaper advertisement &ill ensure maximum exposure to the target

market. 2he daily ne&spapers like 8:ung;+ 8o&ay &a7t+ 8Express;+ 8aya

Akh/ar; etc could /e used (or print advertisement. 2he /est position (or the

ne&spaper ad &ould /e in the (ront page or the last page o( the ne&spaper

&hich contains the ma0or ne&s o( the day. )or cost minimi?ation+ ad could /e

posted on the /usiness page or at the entertainment page /ecause these are the

most read page a(ter (ront and last page.

Print Media (maga0ines)

Maga?ines are also e((ective medium (or advertisement.1orking &omen and men are exposed to entertainment maga?ines like 8Aurora ;

+ 8)amily;+ 8Sunday;. An ad on those maga?ines &ill expose the /rand to the

&orking ladies and men. 4ther /usiness maga?ines like 82he economist;+8etmag; or 8!rand )orum; also &ill get high exposures. 4ther diversi(ied

maga?ines like 8cutting edg;+ 8Mag the &eekly;+ 82extile 0ournal; etc also can /e

used (or advertising.Online and Social Media

1ith the development o( internet and &e/site+ online and social media has

/ecome the most popular (orm o( advertisement.

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4nline portals like %o?ee .pk+ 0o/?.pk or ne&s portals like+ social express ne&s

and ,inked n etc are visited /y million peoples each day. !uying3selling portals

like 84,@;+ 8!olee.pk; or 8Ama?on; are also (re7uently checked /y our target

segment. So these sites also should /e utili?ed.Social media like )ace/ook or 2&itter ena/les us interact directly &ith the

consumers. 2his can help us get (eed/ack (rom our consumers. So &e have to

actively post in(ormation and promotional message in )ace/ook and 2&itter (an

page.

Pulic .elation and $S.:

)or our Pu/lic %elations e((orts+ &e &ill sponsor a (undraiser (or the 8"ancer care hospital and

research center ,ahore; (or the research o( cancer. @enium !iscuit industry &ill donate %s.# (or

every gm package and %s. (or #B gm package sold in the next one year a(ter the reClaunch

o( 1*EA2 '4,D /rand. Ads &ill /e placed in all o( the selected maga?ines and ne&spapers

mentioned earlier.

1e chose this (oundation since 99 percent o( people diagnosed &ith /reast cancer are &omen.

Since &orking &omen are our target audience although men also+ &e &anted to choose a

(oundation they (elt strongly a/out and could relate &ith. And this cause also serves the purpose

o( "S% or "orporate Social %esponsi/ility.

"illoard Advertising:

1e &ill display advertisements on /ill/oards along high tra((ic roads and high&ays+ &hich &ill

increase our likelihood o( reaching a large percentage o( our audience. %eaching people &hile

they are in their vehicles &ill increase the possi/ility o( immediate purchase.

)or our product &e have chosen places like D*A+ "antt+ "anal road+ Shadman+ !ehriya to&n+

1elinshiya to&n. 4ther ma0or cities like slama/ad+ 6arachi+ %a&alpindi+ 'u0ran&ala+ Sialkot

should /e covered &ith /ill/oard ads. As &e are targeting the &orking &omen and men+ so our

/ill/oard ads should /e con(ined &ithin the city limit and outside as &ell.

Sponsorship

As &e already kno& our target market is &orking &omen and men so any association

&ith /oth men and &omen related issue &ill help us &ith maximum exposure. Small and

medium enterprise trade (air and exhi/ition related &ith men and &omen should /e

sponsored /y 1*EA2 '4,D.

"udget "reakdown Print media # Million

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2v add+ 2vc and radio Million

Social net&orks B Million

!ill/oards test marketing B Million

Sales Promotion .ecommendations )ree sampling

2est marketing

$udget "ummary

1e have #$ million %upees o( total /udget (or &heat gold /iscuit marketing campaign.

Print media share is # Million+ 2v add+ 2vc and radio Million+ Social net&orks B Million+

!ill/oards test marketing /udget is B Million %upees

eferences

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XENIUM Advertising Agency

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