How to fill a pipeline with cold prospecting · 1. Intro 2. Reason/Big Claim 3. Qualify/Fact Find...
Transcript of How to fill a pipeline with cold prospecting · 1. Intro 2. Reason/Big Claim 3. Qualify/Fact Find...
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How to fill a pipeline with cold prospecting
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Benefits of Cold Prospecting • Cost Effective • Preemptive • Fewer and Fewer Using Cold Calls • Targeted Prospect • Empowers You • Establishes New Relationships
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Cold Prospecting Basics
1. Frequency > Perfection 2. Preparation Is Vital 3. Proper Expectations of What Is Required
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The ALWAYS of Cold Prospecting
• Honest, Transparent, and Straight Forward • Be Persistent • Identify and Solve Problems • Be Respectful • Be Memorable • Be Credible, Use 3rd Party Info to Validate Claims
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The Golden Rule of Prospecting
NEVER RELY on 1 Form of Communication
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The Cold Prospecting Process
1. Intro 2. Reason/Big Claim 3. Qualify/Fact Find 4. Close
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Methods of Communication • Cold Call • Cold Email • LinkedIn • Text Message • Personal Visit • Handwritten Letter
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Takeaways
• Don’t get paralyzed in thought – GET STARTED • Frequency and persistence are key • Follow a process…. Every time • Use every means available – be OMNIPRESENT