How to Do PR on Social Media at Zero Cost

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How the hell could I do PRs over Social Media?

By Alan FungTalent Communications Limited


Well, first of all, what the hell is

Social Media?


“Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” Avinash Kaushik, Analytics Evangelist, Google


Hmmm…… not exactly…… (luckily)


Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.

http://www.wikipedia.org


Social media is people having conversations online.


So f**k what?! Why should I care?


Well, that because……

2/3 of the global internet population visit social networks. Visiting social sites is

now the 4th most popular online activity - ahead of personal email. Because

time spent on social networks is growing at 3x the overall internet

rate, accounting for ~10% of all internet time. 13 hours - the

amount of video uploaded to YouTube every minute. 412.3 Years - the

length of time it would take to view every YouTube video.

100,000,000 - the number of YouTube videos viewed per day.

13,000,000 - the number of articles available on Wikipedia.

3,600,000,000 - the number of photos archived on flickr.com as of

June 2009. That’s roughly 1 photo per every 2 people on the planet. 1382% - the monthly growth rate of twitter users from

January to February 2009. 3,000,000 - the average number of tweets

per day on twitter.com 5,000,000,000 - the number of minutes

spent on Facebook each day. 1,000,000,000 - the amount of

content (web links, news stories, blog posts, notes, photos, etc.) Shared each week

on Facebook.


In a nutshell……

If were a country, it would be the 8th most populated in the world, just ahead of Japan. Mark zuckerberg, january 7, 2009


Moreover……

93% of social media users believe a company should have a presence in social media. Cone, Business in Social Media Study, September 2008


Hurray!! Tell me how to open a Facebook group now so that I can bomb the crap out of my prospects with my messages!


Well, not that easy……

Believe it or not, that doesn’t mean that 93% of social media users think companies should treat social media as yet another channel for broadcasting bullsh*t.


Oops! Then how can I run my PR campaign over social

media?


First of all, forget about the word

Campaign


“Marketers don't understand channels where you have to talk and listen at the same time... This couldn't be more obvious than with email. Your company has a chance to turn its email list into a two-way communication. Except that most mass emails from companies are "do not reply". "We want to talk to you," they say. "But we don't want to hear back from you. Unless you want to place an order, and if so click here."

Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009


Conversation

is the key of social media.


It’s supposed to be a dialogue, not a monologue.


These are the places where you can start your conversations (just to name a few).


In your conversation, never forget the basic rules……


#1 Listen


#2 Engage


#3 Measure


Since the conversation is about them, not you, so

get off your horse!


Peoples know exactly what to do if they don’t agree with you or simply find your conversation is

boring…


And there is one catch……


Don’t assume social media is the answer to everything! If your product or plan sucks,

social media won’t fix it!


Thank you and enjoy your social time!

How to Do PR on Social Media at Zero Cost

Technology

Transcript of How to Do PR on Social Media at Zero Cost