How to Create Mobile Audio Tours that Rock!
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Transcript of How to Create Mobile Audio Tours that Rock!
How to createMobile Audio Tours
that rockwith
More than half of US museums offer
mobile platforms
photo by MoMAMobile in museums study - 2012
to increase engagementto widen audiences
Small Budgets
photo by MoMA
However, the key challenges are
Mobile in museums study - 2012
Limited ResourcesLack of Strategy
Instead, use
free No fees, No devices & No preparation!
EASY Content creation/update, and Crowdsourcing
Tie-in Products in museum shops to boost revenue
as mobile platform
Here’s How to
create contentsRecord your content Aim & Tap to Drop the content on Paintings
1. Click “Find” to visual search2. Upon recognition, it shows list of contents3. Select a content to play
photo by Christian Kerrigan
Here’s How to
find contents
Tie-in products sold in
museum shops
1. Click “Find” to visual search on products2. Upon recognition, it shows list of contents3. Select a content to play
Physical exhibitions are linked to
Multimedia contentsOriginal artist’s audio commentaries
Recordings of a docent’s guided tours
Visitor’s questions to the artist
Curators’ audio commentaries
Foreign language translations
Youtube Links (available from Feb. 2014)
Visitors’ review comments
Web Links to similar Arts(available from Feb. 2014)
photo by Shutterstock
engage with visitorsLet them find contents from exhibitions
Let them crowdsource contents
Boost RevenuesTie-in products with digital contents
Embed contents for more visitors and repeaters
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