How to create a toolbox for successful Open Innovation
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Transcript of How to create a toolbox for successful Open Innovation
How to create a toolbox for successful Open Innovation in your business area
– the WIN way
• In the contact between people
• In the meeting between companies
• In situations of need
• In creative meetings
• In unexpected situations
• In interdisciplinary meetings
When is business made?
WIN
• Water Innovation Accelerator
• Started in Nov 2011
• Mission; to bring new water products to the market
• Project at Ideon Open
• Water is an urgent area in rapid change
• The water market faces special challenges
• Area of interest to investors
• 19 partner companies
• 13 innovation companies
• Ideon Open is growing and represents a fruitful arena for WIN
• Support from ”Tillväxtverket”
• International collaborations, e.g. with TAG
WIN today
Areas of activity
– Drinking water
– Waste water
– Infrastructure
– Measuring
– Energy
• Doing business
• Creates new businesses from innovation
• Inspires to new thoughts and mindsets
• Arena for new products and new businesses
• Creates alliances
• Adds new energy to processes
• Increases the speed of change in the water area
• Push new ideas into the market
The purpose of WIN
PARTNERS:
WIN innovation companies
• Orbital Systems AB
• Fuel Pellets Technology
• Nano Track AB
• Smaksatt vatten
• Toxicitetsmätaren
• OneWell
• Serstech AB
• Adept Water Technologies
• Anolytech AB
• Watersprint
• Flocell AB
• Nanosep
• Chromafora AB
Project Grease reduction
Borgarskolan, Malmö, Sweden
2014-03-17
The drivers for partners and innovative companies
• Common area of interest
• Market in fast change - innovation an important success factor
• Inspiration through cooperation across boarders
• Easier and faster way to market
• Need for new products in the business area
• Interaction between innovation companies and partners
• Time to try new approaches!
Terms for innovation companies
• 1+1 year (or shorter if possible)
• Hands on business development + partner support
• Direct access to market know how and networking
• Very early feedback from, and collaboration with, the market and customers
• International focus and connections to Venture Capital
Open Innovation according to us
• A model for quicker innovation
• Different levels
– network/cluster- e.g: WIN
– company- e.g: Inwido, Tetra Pak……..
• Open sessions -- were members meet (management level)
• External resourses into the process
• Acts directly on market preferences
• Is driven by the business people in the company
Toolbox
• Business coaching
• Market feedback
• Managing partner assets
• Technical verification
• Test beds
• Financing advice
• Fairs
Activities
• Meetings – Presentations+ needs and wants from innovation companies
– Discussions about the new posibilities
– Plenty of time for networking
• Seminars
• Test bed meetings
• Joint exibitions at relevant fairs and meetings
• Study tours
• Speed mingling
Results – Orbital Systems
• Initial tests
• Market refocus
• Customer testing
• Credibility
• Financing
• Access to municipal market
• Going global
Results – Fuel Pellet Technologies
• US company established in Sweden
• MD
• Municipal cooperation
• Credibility
• Orders
• Securing raw material availability
• Municipal deal
• Pharmaceutical remains
Conclusions
• A general model
• Suits many different business areas
• Quick process
• Market driven
• Powerful tools
• Always results
• Interdisciplinary
• Set up is an important success factor
Questions?
Patrik Söderlund [email protected] +46 709 184 131
Maria Sätherström Lantz [email protected] +46 709 999 774
Thanks!