Create Successful Associate Doctor Relationships

Gonstead Extravaganza 2012

Creating Successful

Associate Doctor Relationships

Dr. Stephen Franson

[email protected]

Why Take On An Associate?

• WHY IS THIS IMPORTANT?• MENTORING - Apprentice• GONSTEAD TECHNIQUE• PROFESSION

“Who should consider taking on an Associate?”

The Hedgehog Concept

PurposePurpose

FinancialFinancial SkillsSkills

Why Become An Associate?

• To Learn! - Continued Education• To have a Mentor• Observe Experienced Doctor• Speed Proficiency• Benefit from Doctor’s Mistakes• Learn a Practice System• Focus on Doctoring• Secure your present and your future

VISIONVISION

2 Components of Successful Relationships

• EXPECTATIONS• AGREEMENTS

EXPECTATIONS: ASSOC DOC

• WHAT DO YOU PREPARED TO CONTRIBUTE?• WHAT VALUE DO YOU ADD?• WHAT DO YOU HOPE TO GAIN?• WRITE IT DOWN

EXPECTATIONS: SR DOC

• WHAT DO YOU PREPARED TO CONTRIBUTE?• WHAT VALUE DO YOU ADD?• WHAT DO YOU HOPE TO GAIN?• WRITE IT DOWN

GUARD RAILS

• PHILOSOPHY• PROCEDURES• SYSTEMS / SCRIPTS• EXECUTION• TEAM• RESPONSIBILITY

CONTRACTS

• HOW IS RELATIONSHIP GOING TO END• LAWYERS ARE PLUMBERS• GRANULAR DISCUSSIONS: TTB

EQUILIBRATION

PROS AND CONS

COMMON PITFALLS

• LACK OF CLARITY• MIS-ALIGNMENT

–PHILOSOPHY–PRACTICE VISION–GOALS–EXPECTATIONS

3 REALTIONSHIPS

• DOCTOR• BOSS• FRIEND

3 REALTIONSHIPS

• BOSS• MANAGER• MENTOR

ASSOC DOC ARRANGEMENTS

STREET SIGNS

Solid White

• Established Senior Doctor

• New Associate Doctor

• Two Distinct Practices

• Assoc Doctor starts and cares for their own patients

• Coverage and limited over-flow

Double Yellow

• Established Senior Doctor Phasing - Out

• New Associate Doctor Taking Over

• Senior Doctor Retiring

• Assoc Doctor overtakes Sr. Doctor over time

• Assoc Doctor Buys Practice

Broken White


• New Associate Doctor

• Blending practice

• Assoc Doctor shares patients w Senior Doctor

• Coverage and Over-flow

Multiple LanesBroken White


• Multiple Associate Doctors

• Blending practices

• Assoc Doctors share patients w Senior Doctor

• Coverage and Over-flow

“Associate Program”

• Established Senior Doctor• Energetic / Passionate / Business Minded• Mature Practice / Solid Systems • Solid Well-Trained Team• Sustainable and Scalable• Academic Environment• “Totem Pole”

The Associate Program

Exit Right• Established Senior Doctor

• Associate Doctor Groomed for Launch and Start-Up of Satellite

• Assoc Runs Satellite

• Assoc Doctor Buys Clinic

• Repeat

Exit Left• Established Senior Doctor

• Associate Doctor Groomed for Take-Over of Existing Practice

• Senior Doctor starts new location

• Assoc Doctor Buys Original Clinic

ARCHETYPES OF DOCTORS

• What kind of Doctor are you?• How do you like to practice?• What is the ideal match for you in an

Associate Relationship? • What is the compliment archetype for you?• What are you looking for?

Cruisey Cadillac

• Established “Old Timer” - Classic• Low Stress / Easy Going• Old School• Mentor

Old Jelopy

• Established “Old Timer” • Ready to go fishing

Sports Car

• Fast and Furious• High Energy• Growth Oriented• Leader / Driver

Pick Up Truck

• Work Horse• High Capacity• Hard Worker• Rugged Team Player

Sport Utility Vehicle

• Utility Player• Does all things well• Flexible and Dynamic

ARCHETYPES OF PRACTICES

• What is your practice like today?• What would you like to create?• What are you ready to build?• What would you like to sustain?

Practice Types

HOW DO YOU FIND / VET OPPORTUNITY

• MATCH MAKING• SPEED DATING• IDENTIFICATION• CONTACT INFO• VISIT / OBSERVE• INTERVIEWS

Introduce Yourselves

IGNITE YOUR HEALTH

For more information

[email protected]

bonfirehealth.com

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Create Successful Associate Doctor Relationships

Health & Medicine

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