Creating a Facebook Page

Personal Facebook vs Facebook Page

Personal AccountOnly for personal useUse to interact with

family, friends and acquaintances.

Limited number of friends to interact with

PageCan be use for

business purposesInteract with people

with the same interests

Unlimited number of people can like the page

VS

Why Create a Page?

Creates Business Opportunity

Connect to large number of potential costumers

Helps in promoting a business

Increase exposure and popularity

How to create a Facebook Page ?Go to Facebook page http://www.facebook.com/pages/create

Choose page type

Local business or Place

Ideal for promoting a business with a physical location where customers can visit you.

Company, Organization or Institution

For businesses that has multiple locations. And it also allows people to use the “check-in” feature.

Brand or Product

Entertainment

For businesses that sell products through multiple retailers or resellers.

Ideal for businesses that belongs to the entertainment field.

Artist, Band or Public Figure Cause or Community

Choose page type

Used in promoting a person like artists,political figures,famous personalities.

Used in promoting a cause in a community such as environmental activities or health related ideas.

Fill-up InformationCategory Info Page Name

Description

Website

Custom web address

Add Profile and Cover Photo

How to Manage a Facebook Page

Admin Assigned Page Roles :

Editor

Edit page and add apps

Create and delete posts

Moderator

Send message

Respond to and delete comments and posts

Remove and ban people

Advertiser

Create Ads

Analyst

View Insights

See who published posts

Admin Panel

• Can be accessed in the Page Settings (top right side of the page.• Feature to be used to manage and maintain the page.• Can assign other facebook friends to manage page by assigning Page Roles

Admin Panel Overview

Notifications – shows who ‘Likes’ and interact in your page or content.

Insights – gives information about the activities in your page since it was launched

Messages – shows private messages from people who follows your page

Page Tips – gives link to Facebook’s internal marketing suite.

Posting Tips Be consistent – consistency in

your facebook presence and posting is vital to the growth of your page.

Post little but often – excessive posting in facebook will not give positive feedback from your followers. And facebook may mark your content as spam.

Consider timing – In order to reach large number of people, you need to post your contents when the most users are online.

Benefits of creating a Facebook Page

• Absolutely FREE!• Effective medium in advertising a business• Instantly reach a large number of targeted audience• Provides marketing and administration tools• Increased exposure to potential customers• Cost-effective marketing• Provides Facebook Insights which is useful for

businesses• Boost SEO

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