How to Connect Events to a Nonprofit's Brand by Lauren Kane
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HOW TO CONNECT EVENTS TO A NONPROFIT'S BRAND @CHARITYWATER | @LAURKANE | #BIZBASHNY
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Transcript of How to Connect Events to a Nonprofit's Brand by Lauren Kane
HOW TO CONNECT EVENTS TO A NONPROFIT 'S BRAND @CHARITYWATER | @LAURKANE | #B IZBASHNY
800 MILLIONPEOPLE DON’T HAVE ACCESS TO CLEAN, SAFE DRINKING WATER
END THE WATER CRISIS
OUR MISSION
REINVENT CHARITY
OUR VISION
IN EIGHT YEARS... $150+ MILLION RAISED 500,000+ SUPPORTERS
13,072 WATER PROJECTS
22 COUNTRIES
4.4M PEOPLE SERVED
100%
OPERATIONAL COSTS
BOARD OF DIRECTORS, SPONSORS, & PRIVATE DONORS
100% PUBLIC DONATIONS
WATER PROJECTS
PROOF100%
PROOF
BRAND
100%
TOOTHPASTE IS PEDDLED WITH FAR MORE
SOPHISTICATION THAN ALL OF THE WORLD’S LIFE-SAVING CAUSES
- NICK KRISTOF
THE WATERWALK
A runway walk is a great way to raise awareness and get a lot of participants involved. Find a public place to set it up
where you can draw passersby — a public park, your school cafeteria, the main lawn on campus.
Setting up the runway can be as simple as putting two strips of tape on the ground. Recruit a friend with a
camera to snap photos of participants. Have informational materials handy - brochures on the water crisis, links to
charity: water videos - as takeaways.
Want to see it in action? Check out the Water Walk charity: water setup in Times Square for World Water Day
2013.
RUNWAYTYPES OF WATER WALKS
A BIRTHDAY PARTY…IT ALL STARTED WITH
SEPTEMBER 7TH, 2006
BOBI IDP CAMPBOBI, UGANDA
Max !
Gave up his 7th birthday
Max !
Gave up his 7th birthday !
Raised: $22,000
Tony Skateboarder
!
Gave up his 44th birthday !
Raised: $20,664
Will & Jada Smith Actor/Actress
!
Gave up their birthdays !
Raised: $219,000
Maggie Junior in High School
!
Gave up her sweet sixteen !
Raised: $5,709
Anton, Paul & Semjon
!
Climbed Mt. Kilimanjaro !
Raised: $30,000
Jessie !
Jumped out of a plane !
Raised: $1,040
Alex & Kristin !
Gave up their wedding gifts !
Raised: $6,440
Ride for water
Biked across the United States !
Raised: $37,540
Riley !
Ate rice & beans for an entire month
!
Raised: $15,000
• Be transparent about your work
• Know how to communicate your vision
• Create a culture of sharing
• Let people know you need their help
WHAT YOU CAN DO
THANK YOU!
@CHARITYWATER | @LAURKANE | #B IZBASHNY
