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Creating a Social Media Strategy That Fits: One Small Nonprofit's Journey
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Creating a Social Media Strategy that Fits: One Small Nonprofit’s Journey Mae O’Brien, CFRE & Raquel Braemer HealthLink Medical Center AFP-GPC Franklin Forum May 10, 2013
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Presentation made with Mae O'Brien at Association of Fundraising Professionals - Greater Philadelphia Chapter's Franklin Forum conference May 10, 2013
Transcript of Creating a Social Media Strategy That Fits: One Small Nonprofit's Journey
Creating a Social Media Strategy that Fits:
One Small Nonprofit’s Journey
Mae O’Brien, CFRE
& Raquel Braemer
HealthLink Medical Center
AFP-GPC Franklin Forum May 10, 2013
Self-Introductions
Mae O’Brien, CFRE
Executive Director
Raquel Braemer
Director of Institutional Advancement
Presentation Overview
• Snapshot of Organization
• Previous Social Media Use
• Social Media Strategy (June 2012+)
– Experience with each platform
– How we promote
– What We’ve Learned
Snapshot of Organization
HealthLink Medical Center, Inc. 2013 Budget: $777,323 (Fundraising Activities Account
for 86% of Income)
Full-time Employees: 7 Part-time Employees: 4 Fundraising Employees: 1.5
Snapshot of Organization
• 1 of 4 free clinics in Bucks County
• Serve low-income working adults in Bucks and Montgomery Counties
• Provide primary medical & dental care
• Opened doors in May 2001
• In 2012 provided over 6,000 visits to 1,500 patients
Social Media Pre-June 2012
• Only “social” media prior to June 2012 was a website.
• In March 2012, HealthLink launched a new website that allows in-house updates.
• It incorporates clinic branding and allows online donations.
• We also began to send out a quarterly email newsletter.
Completed Profile
LinkedIn for Nonprofits nonprofits.linkedin.com
For More Info:
Type of Updates Posted to LinkedIn
Email Marketing & Email List Management www.mailchimp.com
Fb.com/healthlink.medical.center
Our More Successful Facebook Posts
How We Promote
eNewsletters
Email Signatures
Website
“Social” Cards
What We’ve Learned
INTEGRATE Whenever possible, as much as possible.
What We’ve Learned
BRIBERY not an effective method
What We’ve Learned
EXPERT TIPS ARE NOT “ONE SIZE FITS ALL”
What We’ve Learned
USE WHAT WORKS FOR YOU HOW IT WORKS FOR YOU
Contact Us
Mae O’Brien, CFRE
Executive Director
Raquel Braemer
Director of Institutional Advancement
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