How to Collect and Convert Your Email Leads
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@ininbox | @formstack | #formchat How to Collect & Convert Your Email Leads a webinar by Formstack FEATURING JELLE MOSTERT & CHRIS LUCAS
description
Slides from an interactive webinar on powerful email optimization with Jelle Mostert, Relationship Manager at INinbox, and Chris Lucas, Formstack's VP of Marketing. These two marketing experts share tips and best practices to transform your short list of emails into a growing database of customers. This webinar was originally recorded on Tuesday, December 9, 2014. Learn how to: Increase email subscriptions with optimized content and web forms. Avoid being labeled as spam with proven deliverability tips. Boost email open rates by knowing exactly when to hit send. Convert customers with effective design and calls to action.
Transcript of How to Collect and Convert Your Email Leads
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How to Collect & Convert Your Email Leadsa webinar by Formstack
FEATURING JELLE MOSTERT & CHRIS LUCAS
@ininbox | @formstack | #formchat
Flexible online form building platform. Quickly capture responses with branded web forms.
INTRODUCTION
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@formstack #formchat Join the conversation on Twitter!
Tweet and get entered to win one of several book prizes.
This webinar is being recorded and will be emailed to registrants.
INTRODUCTION
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Jelle Mostert Chris LucasChris Lucas is the VP of
Marketing at Formstack.
Jelle Mostert is the Relationship Manager at
INinbox.
INTRODUCTION
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Today’s Webinar Agenda A. How to collect more email leads B. Best practices for deliverability C. Tips to boost your email open rate D. Driving email leads to landing pages
INTRODUCTION
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Part 1 - How To Collect More Email Leads
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Grow your subscribers list with online forms.
PART 1: HOW TO COLLECT MORE EMAIL LEADS
Text
Phone Call
Name*
How would you like to hear from us?*
First Name
Last Name
Complete this form.
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Think outside the “contact form” box.
Contact
PART 1: HOW TO COLLECT MORE EMAIL LEADS
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Consider the value proposition - “Why should I complete this form?”
52%Complete
PART 1: HOW TO COLLECT MORE EMAIL LEADS
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Write compelling submit buttons.
PART 1: HOW TO COLLECT MORE EMAIL LEADS
Register now!1
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Not Spam!Not JunkIncrease traffic on your forms with this 100% free solution
Increase traffic on your forms with this 100% free solution
1
Submit Registration
52%Complete
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Make your “thank you” count.
PART 1: HOW TO COLLECT MORE EMAIL LEADS
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Part 2 - Best Practices For Email Deliverability
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Get your email in the inbox!
PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY
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Avoid spam-triggering words in your subject line.
PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY
“Increase traffic on your forms with
this 100% free solution”
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Ask subscribers to keep you out of spam.
PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY
Register now!1
2
Not Spam!Not SpamIncrease traffic on your forms with this 100% free solution
Increase traffic on your forms with this 100% free solution
1
52%Complete
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Limit or cloak affiliate email links.
PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY
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Make sure your emails are branded.
PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY
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Pay attention to who you send the email from.
PART 2: BEST PRACTICES FOR EMAIL DELIVERABILITY
[email protected]@ininbox.com
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Part 3 - Tips To Boost Your Email Open Rates And Engagement
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Get subscribers to read your email.
PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT
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Don’t ignore your email list! Email regularly.
PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT
Just checking in!
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Use autoresponders for hassle-free engagement.
PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT
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Test attention-grabbing subject lines
PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT
Just checking in!
Register now!1
2
Not Spam!Not SpamIncrease traffic on your forms with this 100% free solution
Increase traffic on your forms with this 100% free solution
1
52%Complete
36% Open Rate10% Conversion Rate
Are you committing one of these 4 form
faux pas?
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Send your email at the optimal time.
PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT
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Ensure the click with effective calls to action.
PART 3: TIPS TO BOOST YOUR EMAIL OPEN RATES AND ENGAGEMENT
Submit Registration1
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Not Spam!Not SpamIncrease traffic on your forms with this 100% free solution
Increase traffic on your forms with this 100% free solution
1
52%Complete
36% Open Rate10% Conversion Rate
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Part 4 - Drive Email Leads To Landing Pages
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Complete the circle with a customized landing page.
PART 4: DRIVE EMAIL LEADS TO LANDING PAGES
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Keep the landing page focused on one product or offer.
PART 4: DRIVE EMAIL LEADS TO LANDING PAGES
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Make sure the landing page matches the email campaign.
PART 4: DRIVE EMAIL LEADS TO LANDING PAGES
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Learn more about your subscribers with surveys.
PART 4: DRIVE EMAIL LEADS TO LANDING PAGES
Excellent
Fine
Not Great
Name*
How was your experience?*
First Name
Last Name
take a quick survey.
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Questions?
CONCLUSION
