How to choose the right marketing automation tool for your campaign management? - Part 2

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Silverpop is designed to handle both SMB and large enterprise companies and can be a good choice for medium-sized businesses looking for scalability in their marketing automation solution Infusionsoft is built for small-medium businesses without massive marketing and sales teams. It supports both online and mobile accessibility, allowing access from any internet-ready device. So Infusionsoft can be a good option, if you are planning to move into the cloud. IBM Campaign, formerly Unica Campaign, provides multichannel marketing campaign management to huge volumes of individual customers and prospects design, execute and measure customer-driven communication strategies across online and offline channels for highly personalized marketing SendinBlue empowers businesses to build and grow customer relationships.It was created to become the simplest, most reliable and cost-effective marketing platform. Online email marketing solution to manage subscribers, send emails, and track results. Offers integrations with other programs. Campaign Diagram Content Management Drag and Drop Interface Drip Marketing Campaigns File Hosting SMS Message Creation A/B Testing Blacklist Monitoring Delivery Tracking Dynamic Content Email Preview Email Templates HTML Validation RSS Message Creation Scheduled Emails Spam Analysis Throttle Email Sends Lead Management How to choose the right marketing automation tool for your campaign management A perfect Tee off is as important as starting with the right tool and approach. A perfect Tee off is as important as starting with the right tool and approach. Campaign Management A perfect Tee off is as important as starting with the right tool and approach. A perfect Tee off is as important as starting with the right tool and approach. A perfect Tee off is as important as starting with the right tool and approach. A perfect Tee off is as important as starting with the right tool and approach. A perfect Tee off is as important as starting with the right tool and approach. A perfect Tee off is as important as starting with the right tool and approach. A perfect Tee off is as important as starting with the right tool and approach. Tools Feature

Transcript of How to choose the right marketing automation tool for your campaign management? - Part 2

Page 1: How to choose the right marketing automation tool for your campaign management? - Part 2

Silverpop is designed to handle both SMB and large enterprise companies and can be a good choice for medium-sized businesses looking for scalability in their marketing automation solution

Infusionsoft is built for small-medium businesses without massive marketing and sales teams. It supports both online and mobile accessibility, allowing access from any internet-ready device. So Infusionsoft can be a good option, if you are planning to move into the cloud.

IBM Campaign, formerly Unica Campaign, provides multichannel marketing campaign management to huge volumes of individual customers and prospects design, execute and measure customer-driven communication strategies across online and offline channels for highly personalized marketing

SendinBlue empowers businesses to build and grow customer relationships.It was created to become the simplest, most reliable and cost-effective marketing platform.

Online email marketing solution to manage subscribers, send emails, and track results. Offers integrations with other programs.

• Campaign Diagram

• Content Management

• Drag and Drop Interface

• Drip Marketing Campaigns

• File Hosting

• SMS Message Creation

• A/B Testing

• Blacklist Monitoring

• Delivery Tracking

• Dynamic Content

• Email Preview

• Email Templates

• HTML Validation

• RSS Message Creation

• Scheduled Emails

• Spam Analysis

• Throttle Email Sends

Lead Management

How to choose the right marketing automation tool for your campaign management

A perfect Tee off is as important as starting with the right tool and approach.

A perfect Tee off is as important as starting with the right tool and approach.

Campaign Management

A perfect Tee off is as important as starting with the right tool and approach.

A perfect Tee off is as important as starting with the right tool and approach.

A perfect Tee off is as important as starting with the right tool and approach.

A perfect Tee off is as important as starting with the right tool and approach.

A perfect Tee off is as important as starting with the right tool and approach.

A perfect Tee off is as important as starting with the right tool and approach.

A perfect Tee off is as important as starting with the right tool and approach.

Tools

Feature

Page 2: How to choose the right marketing automation tool for your campaign management? - Part 2

• A/B Page Testing

• Dynamic Content

• Landing Page Designer

• Landing Page Templates

• Web Form Design

• Web Form Templates

• URL Customization

Web Management

• Campaign Performance Reports

• Custom Reports

• Email Performance Reports

• Landing Page Performance Reports

• List Reports

• Mobile Alerts

• Revenue Modeling

• Web Analytics

• Scheduled Report Delivery

Reporting & Analysis

• API for Custom Integrations

• Automatic Field Mapping

• CRM Task Creation

• Custom Sales Dashboard

• Lead Assignment

Sales & CRM Integration

• Facebook Publishing

• Social Post Tracking

• Social Profile Data

• Social Sharing Widgets

• Social Sign-on

• Video Sharing

• bit.ly Link Generation

• Social Publishing

Social Media

• Triggered Emails

• WYSIWYG Email Design

• Image Validation

• Link Validation

• Certified Email IP

• Opt-out Management

• Dedicated Email IP

• Offer Optimization

Lead Management

Page 3: How to choose the right marketing automation tool for your campaign management? - Part 2

• Apple Mail

• API Access

• Cisco WebEx

• Citrix GoToWebinar

• Drupal

• Google AdWords

• Microsoft Dynamics CRM

• Netsuite

• Nimble

• ON24 Integration

• Sage CRM

• Salesforce CRM

• Sugar CRM

• WebEx Event Center

• WordPress

• Gmail

• GoodData

• Olark

• Outlook

• ReadyTalk

• Thunderbird

• Oracle

• Adobe Connect

• Shopify

• Magento

• PrestaShop

• BaseCRM

3rd Party Integration

• Sync Frequency

• Triggered Updates

• Bi-directional Sync

Sales & CRM Integration