choose what’s best for you

Valuing Private

Hospitals Campaign

A National Awareness Campaign

What is the Campaign doing?

choose what’s best for you

•Building awareness of the value and benefits of private hospitals

•Positioning APHA and member hospitals as positive contributors to the health sector

•Influencing people to choose private hospitals as their preferred provider for care

Campaign tasks

choose what’s best for you

•Promoting the benefits of choice

•Establishing a clear identity/brand for private hospitals

•Distinguishing the offering between private and public hospitals

What’s behind the Campaign?

choose what’s best for you

•The drive for private patients to be treated in

public hospital is becoming more aggressive.

•The perception of out of pocket costs make

private hospital system seem unaffordable.

•At a time of great stress, we want patients and their families to think about their options.

choose what’s best for you

•We want to patients and their families to consider

“is this what’s best?” when faced with a choice of

public or private hospital.

•Private Hospitals provide consistency and

reliability along with choices for you to have peace

of mind.

choose what’s best for you

Core Campaign proposition

Choose What’s Best For You

choose what’s best for you

Highlights from the campaign

•4 successful Private Hospitals Weeks

•190 hospitals involved in the campaign

•3 successful Mental Health Weeks

•11,922 likes on our Facebook page

•1,430 followers on Twitter

choose what’s best for you

What materials will you see around the hospital?

choose what’s best for you

At this hospital, we will…• Put up the Campaign posters and X-frame in waiting rooms and public

places• Put the patient brochures in waiting rooms and in patient compendiums• Include a patient brochure and/or bookmark in discharge packs or hospital

information packs• Use the campaign fact card on meal trays or bed side tables• Host an event during Private Hospitals Week• Use the Campaign website as our internet landing page• Put a link from our website to the Campaign website• Include Campaign information in our staff bulletins• Share the Private Hospitals video

choose what’s best for you

Private Hospitals Week 2014• The fifth Private Hospitals Week will take place from

19-25 May 2014 • Opportunity for us to showcase the work we do and

our vital role in caring for Australians • Key theme will be Private Hospitals – Choose What’s

Best For You. • Hospitals are holding local events to celebrate their

role in the community

choose what’s best for you

Five simple ways to get involved1. Share your story with family and friends about the

difference your work makes 2. Make a ‘I value private hospitals…’ statement on the

Campaign website www.privatehospitals.org.au 3. Follow the Campaign on Twitter (priv8hospitals)4. Like the Campaign on Facebook (Australia's Private

Hospitals), share your story and see what others are saying

5. Become a fan on YouTube (priv8hospitals)

choose what’s best for you

Together, our voices can make a difference and we can show Australia how vital we are to the health system

Australia’s Private Hospitals – Choose What’s Best For You

www.privatehospitals.org.au