How to change company culture and become a social business
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Transcript of How to change company culture and become a social business
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How to change your company culture & become a social business
Gamifers and Social Data meetup Gamify my team with Social Data
9 May 2013
®
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Are you a social business?
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Social Business Benefits
• Reduced time to market via rapid feedback on products and marketing messages
• Increased revenue as engaged customers are more loyal
• Lower marketing cost by leveraging word of mouth
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Hurdles
• Staff reluctance • Missing / expensive management
technologies • Process change is difficult • Social Data is big and unwieldy to
manage
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Gamified Solution
• Weekly social media ambassadors leaderboard
• Recognize great social media performance as an Organizational Citizenship Behavior
• Use Intranet and internal messaging to hero top performers and improvers to the rest of company
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Gates Foundation
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Example for Twilio
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Tech VCs