How To Build A Socially Responsible Corporation- Russell Reeves
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Transcript of How To Build A Socially Responsible Corporation- Russell Reeves
How to Build A
SOCIALLYRESPONSIBLECORPORATION
http://i.images.cdn.fotopedia.com/flickr-2962194797-original/Paris_and_Vicinity/The_City_of_Paris/8th/Avenue_Montaigne/Louis_Vuitton/James_I_think_your_covers_blown.jpgPhoto Credit: photo by laverrue on Flickr
Russell Reeves
FOR GREATER GOOD
FOR GREATER Success
&Photo credit: http://en.wikipedia.org/wiki/File:Potato_plant.jpg
STEP 1: You MUST realize that there is a DIFFERENCE between
CSR
CSR
In order for a corporation to be
SOCIALLYRESPONSIBLE“
.”their efforts MUST be:
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Photo Credit: Moveable Online
SINCERE
TRANSPARENT
TANGIBLE RESULTSAND PROVIDE
Photo Credit: The Barrow Boyhttps://www.7lickr.com/photos/thebarrowboy/7636075480/
Photo Credit:http://commons.wikimedia.org/wiki/File:Humanitarian_aid_OCPA-‐2005-‐10-‐28-‐090517a.jpg
http://upload.wikimedia.org/wikipedia/commons/5/5d/US_Navy_070704-N-4420S-123_Lt._Cmdr._David_Bynum,_a_Navy_chaplain_aboard_USS_Nimitz_(CVN_68),_passes_out_happy_face_sponge_balls_to_the_students_of_CSI_High_S
chool_for_the_Deaf_during_a_community_relations_visit.jpg
Statistic on the riseCorporateSocialis becoming
INCREASINGLYResponsibility
IMPORTANTIMPORTANTIMPORTANTIMPORTANT
88% of millennials, or “echo boomers,” choose employers based on strong CSR values, and 86% would consider leaving if the companies’ CSR values no longer met their expectations. - Price Waterhouse Cooper
IMPORTANTIMPORTANT
More than 5,500 companies around the world issued sustainability reports, up from about 800 a decade ago - CorporateRegister.com
http://www.trip.me/blog/wp-content/uploads/2014/03/Chicago.jpg
Statistic on the riseCorporateSocialis becoming
INCREASINGLYResponsibility
IMPORTANTIMPORTANTIMPORTANTIMPORTANTIMPORTANTIMPORTANTIMPORTANTIMPORTANTIMPORTANT
40% is responsible for
more than
CSR
of a company’s reputation - Reputation Institute
http://i.images.cdn.fotopedia.com/flickr-5715773205-original/People_around_the_World/Asia/India/young_girl_in_Agra.jpg
BUILD ASOCIALLYRESPONSIBLE
BUSINESS
HOW CAN WE
?
http://www.johnhartrealestate.com/blog/wp-content/uploads/2012/11/Berlin_Alexanderplatz_construction_cranes-620x250.jpg
https://www.flickr.com/photos/audiolucistore/7403731050/in/photolist-chf4im-6v61rc-amc3ed-8jqk5p-6v61ZR-6vaboq-bVACx8-
mjFxi-62vsdL-7v4ENF-CH2LQ-6RmCVA-HM1dw-6vaaDY-7CPMDX-6211rA-6p7Dh9-8jqjQi-bt7A76-6hnnGF-sCL3E-
b6LqXF-8v6gkf-89t79g-4W6Jgg-dmbarB
https://www.flickr.com/photos/dhillan/3848315549/in/photolist-6S4C96-6v61Qc-9hbvmj-7pQSQ-5nNg9d-e6Cw1P-
hyDf3-4z92tM-7RYdBd-4uUZez-Ma4VN-4RSiX7-sMGiY-6vabe9-46kgBe-4wVccL-4RRB1L-4NEGXv-chf4im-6v61rc-
amc3ed-8jqk5p-6v61ZR-6vaboq-bVACx8-mjFxi-62vsdL-7v4ENF-CH2LQ-6RmCVA-HM1dw-6vaaDY-7CPMDX-6211rA-6p7Dh9-8jqjQi-bt7A76-6hnnGF-sCL3E-
b6LqXF-8v6gkf-89t79g-4W6Jgg-dmbarB
CROWDSOURCE IDEAS1.
• Get Employees Involved!!!• Ask them how they want the company give
back to the community.• Then use those ideas to create a corporate
social responsibility culture that is more inclusive, democratic and participatory.
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http://images.cdn.fotopedia.com/flickr-3772333585-original.jpg
2.Partner with other ORGANIZATIONS and CHARITIES
3.Combine PHILANTHROPY with CORPORATE TRAINING
http://upload.wikimedia.org/wikipedia/commons/7/70/US_Navy_110202-N-9268E-007_Sailors_assigned_to_the_aircraft_carrier_USS_Theodore_Rooseve
lt_(CVN_71)_help_build_a_home_for_a_mother_currently_raisin.jpg
http://farm8.staticflickr.com/7322/10838205286_222c641285_o.jpg
4.Build something AUTHENTIC that will GROW INTO
THE FUTURE and STAND THE TEST OF TIME.
http://pixabay.com/p-102809/?no_redirect
WHAT TO AVOIDWHEN IMPLEMENTING
CSRPhoto Credit: KenMainr
https://www.flickr.com/photos/kenmainr/12234154475/in/photolist-j1a39k-bekBBD-aB3Lnd-kPASLm-8cqts1-6VbBAv-5DtRao-hDGZob-jD6eTR-dd5QP-mynwak-7eCHYK-7hLZEH-7hkJph-myntcg-5DtRbU-7s2iV2-p7Kbw-84EEZn-7tvj4L-dWmd7V-ejGznB-7RUWfL-kV2uHn-5LprqX-7eWA8r-kadvU2-88qSMM-7jgVDn-58yf2U-8f2PBN-cBpeMo-cWRDkS-bi4yL6-8ftini-bgGiGH-
kPAUqy-ce83bY-ednYQr-koZeDD-6Xnh5h-77gMrp-4CwLd4-dWCMdc-7hR2NX-koZdBD-mypgzy-4EuvhR-9fauHr-kad3Dc
Photo Credit: Michael Caven
https://www.flickr.com/photos/mcaven/3867815284/in/photolist-6TMyJq-gF8MXt-nxfjfi-fHVnbb-e3CNRR-boSa8X-6a4pJr-8dZdPb-shKZo-64ZZby-HfxN9-84qf7G-4zXHJd-6Mng6S-iWUJ7-dapSbp-6ojGGf-7VSv8B-6eshq1-fX5yyF-dBVrWe-bJLTHx-eoyP7K-68ARbT-4VEg1i-7JjZu1-5yVq12-7fe7ug-5azBZR-dhU9RW-Tw62u-dNX5Fc-gx35Zc-82G4ef-8yxLyK-7qHZQT-cW7Z8S-sy7T3-JJqdS-
cwf4AW-7RT2Vy-4suqw3-5KVHEd-ASCPT-C9tHf-cZvLwL-d9Q4n9-nK5K5-YAJ8N-6jAXCR/
GREENWASHING
the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or
service.
Photo Credit: Lee Netherton
Coca Cola went
GREEN
Plant BottleUp to 30% Plant Based,
100% Recyclable
“ .”
https://www.flickr.com/photos/ltn100/3606256735/in/photolist-6uF1ug-6fdao5-ef1sX9-5DYhUV-aw8BWr-ac5A45-aXa9Hc-aXaaCP-aXacki-eeUGft-aXabtz-7Rs3yv-75AA6z-kFzpm-4H6gfi-8BifrR-9YDzEn-9YDBJc-48SWig-buvA1H-4Harq1-68Sv6h-buxHFK-4H6fGB-7FM2Av-2x7FTw-2DSX6i-6kGAsH-9YGBVA-brzads-buB7xH-5MkwZP-5MpMn9-5MpMzU-5DmarY-hEbn1-4ULa7w-bFEJ2v-bP8z5H-7VMTpY-THDU9-
G3FsD-9YDGRZ-9uBAuX-9YGorJ-9YGmfm-8gcXRS-9YDqf4-9YGjMY-9YDqnZ
“ [Coca-Cola] sinned against almost all principles when it comes to guidelines for
good and fair marketing concerning environmental claims.”
- Kristian Jørgensen (spokeswoman for Forests of the World)
*LESS THAN 15%*
“.”
with:
http://www.fotopedia.com/search?q=green&human_license=reuse_commercial_modify
Photo Credit: miyukiutada on Flickr
Green is a TREND...
There are 73% more “green” products on the market today than in
2009
And so is Greenwashing...
More than 95% of consumer products claiming to be green, were
found to [be greenwashing]
http://upload.wikimedia.org/wikipedia/commons/b/b5/Breast_cancer_awareness_ribbons_and_pens.jpg
Pinkwashing
(n) the practice of using the color pink and pink
ribbons to indicate a company has joined the
search for a breast cancer cure and to invoke breast
cancer solidarity, even when the company may
be using chemicals linked to cancer.
https://www.flickr.com/photos/sour_patch/4555106759/in/photolist-4pjRXx-5FyYVH-7Ww7xr-8MM9zPhttp://upload.wikimedia.org/wikipedia/commons/1/1c/Harrisburg_IL_-_KFC_restaurant.JPG
Photo credit: Clay Newton
50 centsfrom each bucket purchased
will go to Susan G. Komen
for the Cure
[KFC] could surely afford to donate $8.5 million independently of the Buckets for the Cure promotion. Instead, they have decided to use this opportunity to improve their brand and drive up sales of their
products.- Think Before You Pink
“
.”
KEY TAKEAWAYS
1) Be SINCERE & TRANSPARENT2) Partner with APPROPRIATE brands and charities, that share the same VALUES and VISION3) Provide Tangible Results
http://cdn.shopify.com/s/files/1/0377/0293/products/personalized_pencils_7_large.jpeg?v=1398286631http://dingo.care2.com/pictures/greenliving/1/66.large.jpg
“A man is called selfish not for pursuing his own good, but for neglecting his neighbor’s.” ~Richard Whately
http://www.wholepk.com/wp-content/uploads/2013/04/alone_man_in_sunset.jpg
Take a RISKand jump into
the REWARDINGWorld of
SOCIALLY RESPONSIBLEBUSINESS
What are you waiting for??
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Sources:http://www.forbes.com/sites/csr/2010/12/15/new-‐study-‐consumers-‐demand-‐companies-‐
implement-‐csr-‐programs/
http://www.forbes.com/sites/csr/2012/02/21/six-‐reasons-‐companies-‐should-‐embrace-‐csr/
http://www.forbes.com/sites/jacquelynsmith/2012/12/10/the-‐companies-‐with-‐the-‐best-‐csr-‐reputations/
http://www.businesspundit.com/the-‐top-‐25-‐greenwashed-‐products-‐in-‐america/
http://www.forbes.com/sites/meghancasserly/2011/07/11/pinkwashing-‐corporate-‐sponsored-‐cancer/
http://www.imasocialentrepreneur.com/social-‐responsibility/
http://www.entrepreneur.com/article/232945
http://www.imasocialentrepreneur.com/social-‐responsibility/
http://www.entrepreneur.com/article/232945
https://www.7lickr.com/creativecommons/
http://www.forbes.com/sites/csr/2012/02/21/six-‐reasons-‐companies-‐should-‐embrace-‐csr/
http://simple.fotopedia.com/wiki/Creative_Commons
http://thinkbeforeyoupink.org/?page_id=13
http://sinsofgreenwashing.org
http://www.investopedia.com/terms/g/greenwashing.asp