How to Brand and Build a Platform

Platform Building:

A Marketing2.0 SeminarPresented by

Pam Perry

www.PamPerryPR.com

http://www.PamPerryPR.com


Marketing is useless if you don’t connectwith your market.

Marketing is useless if you don’t have a market.

Marketing is useless if you don’t know your market.

Platform Building: A Marketing 2.0 Seminar | Pam Perry, PR Coach | www.PamPerryPR.com


The Marketing Strategy that works 100% of the time.

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Know the needs & wants of your target market

Create an offer that satisfies that need and want



So you’ve heard of the 4 P’s of marketing?

Product Place Promotion Price

You have to have

the right product

promoted at the

right price at the

right place



People will buy when they are ready…

So how do you get people READY?

But it’s all

about timing,

right?



CONTINUAL MARKETING…

FOR THE LADIES



CONTINUAL MARKETING…

FOR THE GENTS



That’s pretty broad…so let’s narrow it down to the full-proof basics.



Build your list.

This is your main asset. You need leads! You need to build a list of emails and not just emails – but build relationship with your list. Make them have an affinity to you. Care about them. Nurture them. Entertainthem. Educate them – and really get to know them…what are their pain points, dreams. Ask, listen. This is the beginning of relationship marketing 101.

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Build a hub online.

Have a website/blogsite with great content. This will help you ATTRACT leads. Have sticky content. Write about what interests you. More importantly, write about the benefits you produce that will interest your potential client. Make them love you by being their online resource. Make it easy for them to connect with you and share your content. You want to get your visitors excited and create raving fans. Build a community.

2



Have a great offer.

“Make them an offer they can’t refuse.” Know who you are speaking to. If you target a specific industry, speak their language so people feel comfortable with you and will buy. Be clear and concise. Even if the benefits or solutions you are offering are complex, you must find a way to be succinct and crisp.

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Develop an online message.

Put together a sales letter/message ONLINE (so you must know their hopes, dreams, fear, frustrations – and what they would be willing to pay your to solve/help or deliver) Learn their “love” language. Be passionate. Allow your emotions and excitement shine through all of your marketing strategies. Talk in their language. Speak to them like you really understand them and care!

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http://bit.ly/pamperrytemplate


Be branded.

Be the “go to” person

or guru they look up to

and TRUST.

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Be consistent

Have a look & voice

Make an Impression

Be distinctive and memorable

Have Social Proof and get some PRESS

How do you

build a

Brand?

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When they trust your brand, you can sell more products.

Even complimentary products or new products all together. When you have a good brand, you can charge more money and help more people. You can make an impact – but you have to POSITION yourself.



And that takes continually marketing…

What runs 24/7?

The Internet.Yes, you got it!



You need an online presence.

So, you need a well-executed, well engineered online presence. Also realize the power social media offers entrepreneurs and small business owners. Used strategically, methodically, consistently and proactively, social media tools like Twitter, Facebook, Linked In, YouTube, Digg, Pinterest, and other sites can drastically improve your position as an expert in your field, connect with your ideal clients, educate you on current issues and even secure new projects. That's if you are treating it like any other marketing tool.



Get leads/build a list

Have a HOME online

Have an irresistible offer

Put together a sales letter/page

BRAND….BRAND…Brand

your business

The formula

is:

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Set up your FREE strategy session with Pam Perry, PR Coachwww.PamPerryPR.commake sure you sign up for her free weekly PR and Branding Tips.


http://www.pamperrypr.com


Want a CD of this presentation?


Get it herewww.PamPerryPR.com/products


http://www.PamPerryPR.com/products

How to Brand and Build a Platform

Business

Transcript of How to Brand and Build a Platform