MAP Brand Platform

Brand Platform

Presented byBrand Tool Box, Ltd.3 March 2011

© 2005-2011 Brand Tool Box, Ltd. All Rights Reserved.

MAP Core Brand Ethos

Discipline


Brand Platform

A forward-looking statement that describes the brand in terms of its relationship with its targeted customers

Brand Vision

An expression of an organization’s principles and culture and provides the foundation for living the brand

Core Values

The brand position pragmatically defines the brand’s desired position among competitors in the category

Brand Position

The impressions of what the organization does, the distinctive qualities it delivers in every relationship, and the consistent qualities that every client can expect in every interaction

Brand Dimensions

A short, energizing statement that is used by employees to guide their everyday activities

Brand Promise


Brand Mission

To help clients achieve profitable growth by establishing business disciplines that create a culture of accountability.


MAP Brand Vision

MAP will be the preferred partner in North America for small and medium sized companies that are committed to achieving their business goals.


MAP Core Values

Integrity

Teamwork

Accountability

Commitment

Passion

Abundance

Achievement

Client-centric


MAP Brand Position

MAP is the proven leader in providing small and medium size businesses a disciplined approach that creates a culture of accountability to achieve success.


Brand Dimensions

DescriptionThe perceived set of characteristics that provides real distinction for the brand in a way that is relevant to targeted consumers. The brand dimensions are defined using the Brand Tool Box® Brand Model.

Role in the processA set of parameters that defines the attributes of the desired brand. These parameters are used as guideposts.


MAP Brand Dimensions

Workshops Leadership Management Sales

Coaching Strategic Executive

General Management Consulting

Professional Passionate Friendly Flexible

Proven, executable process models

Uncompromising commitment to process discipline

Deliver breakthrough results Client-centric behaviors Highly experienced senior

consultants Collaborative/coaching

approach Pragmatic tools


MAP Brand Promise

Discipline. Accountability. Achievement.

MAP Brand Platform

Business

Transcript of MAP Brand Platform