How to Attract The Right Customers With Objective Driven Content
-
Upload
flexdealer -
Category
Automotive
-
view
976 -
download
2
Transcript of How to Attract The Right Customers With Objective Driven Content
![Page 1: How to Attract The Right Customers With Objective Driven Content](https://reader034.fdocuments.net/reader034/viewer/2022051503/58847b7f1a28ab5e248b6fb7/html5/thumbnails/1.jpg)
How to Attract the RIGHT Customers with Objective
Driven Content
![Page 2: How to Attract The Right Customers With Objective Driven Content](https://reader034.fdocuments.net/reader034/viewer/2022051503/58847b7f1a28ab5e248b6fb7/html5/thumbnails/2.jpg)
FLEXDEALER
✓ Automotive Marketing & Software agency ✓ Co-host of The Dealer Playbook ✓ SEO and Content Marketing ✓ Automated Lead Generation ✓ Work with hundreds of dealerships/small businesses worldwide
✓ I’m a DAD!
![Page 3: How to Attract The Right Customers With Objective Driven Content](https://reader034.fdocuments.net/reader034/viewer/2022051503/58847b7f1a28ab5e248b6fb7/html5/thumbnails/3.jpg)
FLEXDEALER
![Page 4: How to Attract The Right Customers With Objective Driven Content](https://reader034.fdocuments.net/reader034/viewer/2022051503/58847b7f1a28ab5e248b6fb7/html5/thumbnails/4.jpg)
FLEXDEALER
Every day, there are millions of people that go online to research vehicles, products and services…
![Page 5: How to Attract The Right Customers With Objective Driven Content](https://reader034.fdocuments.net/reader034/viewer/2022051503/58847b7f1a28ab5e248b6fb7/html5/thumbnails/5.jpg)
FLEXDEALER
Auto shoppers are doing more research than ever
24research touch points on average
(nearly 50% can be included on your own website)
Source: Millward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September 2013
83%81%
77%
Deal
er s
ites
OEM
Site
s
Sear
ch E
ng.
![Page 6: How to Attract The Right Customers With Objective Driven Content](https://reader034.fdocuments.net/reader034/viewer/2022051503/58847b7f1a28ab5e248b6fb7/html5/thumbnails/6.jpg)
73%of in-market search volume deals with heavy cross shopping.
Source: Millward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September 2013
![Page 7: How to Attract The Right Customers With Objective Driven Content](https://reader034.fdocuments.net/reader034/viewer/2022051503/58847b7f1a28ab5e248b6fb7/html5/thumbnails/7.jpg)
FLEXDEALER
![Page 8: How to Attract The Right Customers With Objective Driven Content](https://reader034.fdocuments.net/reader034/viewer/2022051503/58847b7f1a28ab5e248b6fb7/html5/thumbnails/8.jpg)
WHO ARE YOU SPEAKING TO
STEP ONE
![Page 9: How to Attract The Right Customers With Objective Driven Content](https://reader034.fdocuments.net/reader034/viewer/2022051503/58847b7f1a28ab5e248b6fb7/html5/thumbnails/9.jpg)
People who purchase vehicles (Remember Diff. Cultures)
Young Families
Seniors
Military
Union/
Construction
StudentsSpecia
l Finance
![Page 10: How to Attract The Right Customers With Objective Driven Content](https://reader034.fdocuments.net/reader034/viewer/2022051503/58847b7f1a28ab5e248b6fb7/html5/thumbnails/10.jpg)
BE VALUABLETO SOMEBODYNOT WORTHLESSTO EVERYBODY
![Page 11: How to Attract The Right Customers With Objective Driven Content](https://reader034.fdocuments.net/reader034/viewer/2022051503/58847b7f1a28ab5e248b6fb7/html5/thumbnails/11.jpg)
FLEXDEALER
![Page 12: How to Attract The Right Customers With Objective Driven Content](https://reader034.fdocuments.net/reader034/viewer/2022051503/58847b7f1a28ab5e248b6fb7/html5/thumbnails/12.jpg)
2009
![Page 13: How to Attract The Right Customers With Objective Driven Content](https://reader034.fdocuments.net/reader034/viewer/2022051503/58847b7f1a28ab5e248b6fb7/html5/thumbnails/13.jpg)
FLEXDEALER
2014
![Page 14: How to Attract The Right Customers With Objective Driven Content](https://reader034.fdocuments.net/reader034/viewer/2022051503/58847b7f1a28ab5e248b6fb7/html5/thumbnails/14.jpg)
WHAT ARE THEIR INTERESTS / PROBLEMS / QUESTIONS?
STEP TWO
![Page 15: How to Attract The Right Customers With Objective Driven Content](https://reader034.fdocuments.net/reader034/viewer/2022051503/58847b7f1a28ab5e248b6fb7/html5/thumbnails/15.jpg)
FLEXDEALER
![Page 16: How to Attract The Right Customers With Objective Driven Content](https://reader034.fdocuments.net/reader034/viewer/2022051503/58847b7f1a28ab5e248b6fb7/html5/thumbnails/16.jpg)
People who purchase vehicles
Young Families
MORE ROOM!!!
!!!!! SAFETY !!!!!
Convenience
features
Fuel Econo
my
Reliability
family size
cargo area
seat belt
config.
child seat
config.
Ease of
entryEase of
access
new vs. used
![Page 17: How to Attract The Right Customers With Objective Driven Content](https://reader034.fdocuments.net/reader034/viewer/2022051503/58847b7f1a28ab5e248b6fb7/html5/thumbnails/17.jpg)
WHAT VEHICLES FILL THEIR NEEDS/ SOLVE PROBLEMS/
ANSWER QUESTIONS?
STEP THREE
![Page 18: How to Attract The Right Customers With Objective Driven Content](https://reader034.fdocuments.net/reader034/viewer/2022051503/58847b7f1a28ab5e248b6fb7/html5/thumbnails/18.jpg)
FLEXDEALER
VEHICLES THAT HAVE: !+ Lots of space/storage + Fuel economy + Seating configurations + High safety ratings + Convenience features + Ease of access + Easy entry/exit ______________________ !Option 1: Mini Van Option 2: SUV Option 3: Crossover
![Page 19: How to Attract The Right Customers With Objective Driven Content](https://reader034.fdocuments.net/reader034/viewer/2022051503/58847b7f1a28ab5e248b6fb7/html5/thumbnails/19.jpg)
IDENTIFY YOUR OBJECTIVES
STEP FOUR
![Page 20: How to Attract The Right Customers With Objective Driven Content](https://reader034.fdocuments.net/reader034/viewer/2022051503/58847b7f1a28ab5e248b6fb7/html5/thumbnails/20.jpg)
FLEXDEALER
BLOG
VIDEO
REVIEWSINFOGRAPHICS
FAQsComments on Forums
YOUR WEBSITESOCIAL
LANDING PAGE
![Page 22: How to Attract The Right Customers With Objective Driven Content](https://reader034.fdocuments.net/reader034/viewer/2022051503/58847b7f1a28ab5e248b6fb7/html5/thumbnails/22.jpg)
FLEXDEALER
FREE REPORT !
Get the attention of
HIGH QUALITY VEHICLE BUYERS
www.flexdealer.com/battleplan