Content Is King - Turn Your Audience Into Customers...Brands Telling Stories to Attract and Retain...
Transcript of Content Is King - Turn Your Audience Into Customers...Brands Telling Stories to Attract and Retain...
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Content Is King - Turn Your Audience Into Customers
Chris Field Twitter.com/ChrisField
Presented by: Aspen Chamber Resort Association
and ASquared Search and Social
Greg Fitzsimmons Twitter.com/GFitzsimmons
Alana Appleby Twitter.com/Alanappleby
970-925-6037 www.ASquaredAspen.com 132 W. Main St., Suite E, Aspen, CO 81611
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Content Marketing: (Noun) Content Marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action.
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Content Marketing Isn’t New
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Brands Telling Stories to Attract and Retain Customers
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Brands Telling Stories to Attract and Retain Customers
1895
1900
1904 1951
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Number of Searches per month on Google.com
Explosion of Content Marketing
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Content is Alive
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Don’t Panic!
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4 Steps to Content Marketing
Who?
Why? What?
How?
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Why: Start With Why!
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“If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words.”—Cicero
Who?
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Who?
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Identify Personas
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Who?
Personas: Not a demographic, it is an actual person
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Who?
Avoiding Personas will lead to content marketing failure
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What?
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What? Will it Blend? Ski Carrying Techniques…
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Don’t be this guy, o
or this guy…
What?
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What?
Be This Guy!
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What?
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How? Publish & Promote Where will people be looking for this content?
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How? Content and Context
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How? Create & Curate
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How?
Monitor, Listen, Converse, Engage
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How? Repurpose Content
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Content Marketing: (Noun) Content Marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action.
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Content Is King - Turn Your Audience Into Customers
Chris Field Twitter.com/ChrisField
If you have any questions, feel free to give us a call!
Thanks! ASquared Search and Social
970-925-6037
Greg Fitzsimmons Twitter.com/GFitzsimmons
Alana Appleby Twitter.com/Alanappleby
970-925-6037 www.ASquaredAspen.com 132 W. Main St., Suite E, Aspen, CO 81611