How to Alienate All the Right People by gariko Korisko

7/27/2019 How to Alienate All the Right People by gariko Korisko

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HOW TO ALIENALL THE RIGHT

The real-world business guide to breaking from the herd and doing something special

by Gary KoriskoRebootAuthentic.com


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Where is your will to be weird?

- Jim Morrison

How To Alienate All The Right People www.RebootAuthentic.c

CLICKABLE CONTENTSDisclaimer ............................................................................................ 1

How To Alientate All The Right People ................................................ 2

Choose Your Company Carefully:Competitors, Customers, and In uencers .......................................... 3

Embrace Being Different ..................................................................... 7

Market Creation Worksheet ................................................................ 9

Separate Yourself From The Herd ..................................................... 10

Conformists and Rebels ..................................................................... 12

Integrity Selling .................................................................................. 14

The Power of Content Marketing .......................................................... 25

10 Reasons Your Business Needs a Blog ........................................... 27

Engagement and Scaling .................................................................... 16

3 Actions You Can Take Today .............................................................. 30

About The Author ................................................................................. 32

Reboot Authentic ................................................................................. 33

Legal Stuff ............................................................................................ 34
http://www.rebootauthentic.com/http://www.rebootauthentic.com/


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DISCLAIMER (Fair Warning)If you downloaded and opened this ebook expecting a promise of easy answers, ashyoffers of fame and fortune, and all the sizzle without substance that is so prevalenttoday you are in the wrong place. Im sorry to have wasted your time.

On the other hand, if you downloaded this because youre facing tough competition,need to nd a way to get some traction, and are willing to invest some blood, sweat,and tears into the process then you certainly are in the right place.

Business is tough.

Winners are tougher.

There are no silver bullets.

Lets get started.

How To Alienate All The Right People 1 www.RebootAuthentic.c
http://www.rebootauthentic.com/http://www.rebootauthentic.com/http://www.rebootauthentic.com/http://www.rebootauthentic.com/http://www.rebootauthentic.com/


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How To Alienate All The Right Peo

This ebook is my platform. It is a 30,000 foot view of what I stand for in business.

If you have put in the effort, performed well, and yet cant seem to get any traction - itsa safe bet that one of the reasons is that you havent done anything to show the worldhow youre different.

Whether you run a brick and mortar business, work for someone else, or have anonline business you need to nd a way to stand out and be memorable.

How To Alienate All The Right People is about starting to de ne who you are as abusiness. To do so, you must understand what you bring to the table that is unique -and then choose who you do and do not want to sell to.

Once youve determined who you really want to do business with, you have to sell tothem in a way that is meaningful to them.

Then you need to deliver your message as ef ciently as possible to as many people inyour target market as you can.

Its a big task, and I can promise you that it wont come quickly or easily. Nothingworthwhile does.

How To Alienate All The Right People will cover your rst three steps in this process:Choosing your company carefully, embracing Integrity Selling, and exploiting the power of content marketing.



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CHOOSE YOUR COMPANY CAChoosing your company carefully refers to three different categories of company you

keep in business:

Your competition (your market) Your customers Your in uencers and allies

Creating Your Market And Choosing Your Customer As much as possible, go where they arent.

The most common mistake I see businesses make is surrendering to a life of competing within the cramped little box that their industry has de ned for them.

In any eld business, there are widely accepted conventions about how business isdone.

These conventions de ne who you sell to, what you sell, how you sell it and so on.They arent concrete rules or laws or anything like that, but for some reason everyonefollows them.

Following these conventions blindly allows your market to impose its will onyou.

You need to ip that little scenario and learn to impose your will on your market.

You can do that by being stealthy and creative. Go where they arent.



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Stop Trying To Please Everyone

The rst thing you need to learn about creating your market is that trying to appeal toeveryone is the beginning of the end.

For instance: What I write is not for everyone. My blog is not for everyone. In fact, myway probably appeals to a very small percentage of people but those who do like myway love my way. Make sense?

Similarly, there are certain people who I would prefer not to do business with at all.

I might choose not to do business with someone for ethical reasons. Maybe there issomething about them or their company that I dont want my name associated with.

There are also times I might choose not to do business with someone for other reasons.

I could love them to death personally and completely respect them professionally - butif there is not a strong match between what I have to offer and what they need, there isno point in forcing them to change to work with me. Theres also no point in me dilutingwhat I do well in order to work with them.

In a scenario like that, we are both better off by choosing not to work together.

I realize that sounds counter-intuitive.

Logic might dictate that a business should jump at the opportunity to serve anyone inany way at any time. Not true.

When you get outside of the boundaries of what youre excellent at, you water downthe quality of your output and divert attention from your true path.

Dont fall into that trap.

Know who your target customers are and stick to connecting with those people.

Thats lesson one in business: Try to please everyone and you fail.

When you try to appeal to everyone, you become a watered down, boring version of who you really are. People dont follow boring. People follow bold and passionate.



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Whatever it is that you do - do it boldly and unapologetically.

You might ask, Wont bold, passionate behavior alienate a lot of potential customers?

It sure will.

It will alienate all the right people.

Look at it this way

Coke or Pepsi?Ford or Chevy?Liberal or Conservative?

Every great brand presents itself to its market boldly. Every great brand is passionatelyloved by its fans and is often passionately disliked by the fans of its rivals.

We all know someone who goes out to dinner and asks for a Coke at a place that onlycarries Pepsi. When the waiter asks, Is Pepsi ok? they usually agree and thenspend the next few minutes or so after the waiter leaves whining about having to settlefor a Pepsi.

How about those tres classy window stickers you see on the back of Ford pickups that

show Calvin taking a whiz on the Chevy logo or vice versa? Inexplicable to me, buthow passionately would someone have to identify with the manufacturer of their vehicleto think one of those stickers is a good idea?

Liberal or conservative. This ght has never been more passionate or divided than it isright now in the United States. It can be downright venomous.

By the way: If you think your political party isnt a product that youre being sold think again!


The vast majority of those who havealready made a choice are extremely

passionate about their choice.


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Dont Change What You Do For ThoseWho Have Already Picked Against You

How much do you think Ford changes their product, procedures, or messagingspeci cally to win over Chevy owners?

Sure they would love to convert all those people over to a Ford product, but they do itwith Ford messaging not by becoming more Chevy-like.

Instead, they shout from the highest mountain what they believe to be exciting anddifferent about Ford attempting to convert their competitors customers (not justChevy) to the Ford way.

Adopt that attitude. De ne who you are, what makes you different, and what you stand

for as a business and then sell that con dently and boldly.

Since you will likely fail miserably by trying to appeal to everyone, you will insteadwant to target customers who identify so strongly with your unique style that theybecome a part of your network of raging fans .

Embrace Being DifferentDo business ef ciently and purposefully outside the box.

Answer this question for me: What exactly about you or your business is glaringly andobviously different than anyone you compete with?

If you dont have a quick and outstanding answer ready for that question, you haventcreated your own market space yet.

Find out what makes you unique or even odd in your market. Be proud to be different.

If youre not comfortable with being considered different, or with having people thinkyoure a bit weird then youre going to have a really tough time being outstanding.



Take a day trip to your nearest college campus and youll see that there is nothingunique about a frat boy with a backward hat and a goatee holding a red solo cup full of beer.

Head over to your local coffee shop and youll quickly see that there is also nothingunique about a young group of girls neck-deep in their smart phone Facebook appssaying like seven or eight times per sentence.

Geniuses, captains of industry, artists, and world class athletes are often considereddifferent. Often even weird.

If you want to do something outstanding, you need to be ok with not being in that groupof frat boys. You have to like be ok with not being one of those girls Facebooking ontheir phones at the coffee shop.

You need to purposely and intentionally live and work outside the boxon the fringe of what your competitors consider normal.

Make a big you-shaped dent in the world.

Target the under-served.

So are you Coke or Pepsi?

Chevy or Ford?

And who are the underserved in your market?

youre not comfortable with being considered different,with having people think youre a bit weird then youre

oing to have a really tough time being outstanding.



De ning who you are, what makes you unique, and creating your own place in your market is a huge task. It takes a lot of effort,even more time and often a second set of eyes.

To get you started, I want to give you a free 12 page, 40 questionBeginning Market Creation Worksheet as a free bonus for downloading this ebook. These are the questions that I begin withwhen I consult with business owners.

Invest the time to complete the worksheet. Most people who dosay that it not only helped them understand their business better,but also helped them come up with new ideas on how to createtheir market.

GET YOUR COPY HERE

FREE BONUS
http://www.rebootauthentic.com/http://www.rebootauthentic.com/bonus-market-creation/http://www.rebootauthentic.com/bonus-market-creation/http://www.rebootauthentic.com/



Choosing Your Infuencers And AlliesSeparate Yourself from The Herd

Whatever crowd you followstop it. Stop it now.

Doing what the in crowd does is for children.

In most cases that cool crowd is nothing more than a herd.

And who runs in herds? Scared animals who are trying to blend in so they dont geteaten alive.

Sheep, buffalo, antelope, and other such prey run in herds.

Those who eat them tend to stay in small groups or they go it alone.

Take your pick: Predator or prey?

Avoid being a part of the herd. Being a member of the herd is downright detrimental toyour growth.

Im not saying that you should pick on, taunt, or otherwise alienate the herd either. Stayfriendly to them and remain non-threatening in their eyes. You never know when amember of the herd will see the light and become useful.

What the superior man seeks is in himself;

what the small man seeks is in others.

- Confucius

Whenever you nd yourself on the sidethe majority, it is time to pause and re ect.

Mark Twain



Let the herd do their thing while you tactfully and quietly blaze your own smarter, morerewarding trail.

In one of my all-time favorite ebooks, How To Be Creative by cartoonist HughMacLeod, Hugh writes

Herds are to be led and to be fed upon never followed.

Dont try to stand out from the crowd; avoid crowdsaltogether. Your plan for getting your work out there has tobe as original as the actual work, perhaps even more so. Thework has to create a totally new market. There s no point trying to do the same thing as 250,000 other young hopefuls,waiting for a miracle. All existing business models are wrong.

Find a new one.



Conformists And Rebels Are The Same ThingI want to be different just like everyone else!

Have you ever noticed how teenagers react to pop culture? A great example of it iswhen a blockbuster movie is released that features a cool, rebellious bad-ass teen leadcharacter.

Teens all over the country became leather jacket wearing rebels after Rebel Without ACause came out in 1955 because they all wanted to be as cool as James Dean. Todaydroves of teens have gone all goth on us after Twilight and a few hundred other similar vampire shows became popular.

Why do they do that? Because they want to be seen as cool and different.

Ironically, they choose to be different by looking and acting exactly like millions of other kids.

They also do it because there is a false sense of security and belonging in a herd.When everyone around you agrees with you and does the same things you do, itseasy to believe youre doing things right.

You can also see it of ine in any major business industry. A new business comes intothe market place, duplicates exactly what everyone else is doing, and then is somehowastonished when things dont take off.

You need to gure out what your very own thing is and then do it spectacularly.

Thats the rub. Figuring out what makes you unique and what you can do better thananyone else comes with a signi cant dif culty factor that most people arent willing totake on.

Copying someone cool is relatively fast and easy.

Guess which one pays better.

e neither a conformist or a rebel, for they areally the same thing. Find your own path, and y on it

aul Vixie



Quit Chasing The Fast And Easy:The Myth Of The Silver Bullet

Nothing good comes fast or easy.

When you encounter people offering silver bullets or easy answers, turn tail and run inthe opposite direction. They are either horribly misinformed or dishonest.

Either way, you have better things to do with your time.

Finding what you do better than anyone else is a long, hard, and often painful processthat you have to be willing to endure to get to the payoff.

There is no simple solution that you can buy or that anyone can give you.

Expect effort, frustration, and pain. Know that when youre experiencing them, you aregrowing.

Fast and easy may make for a fun Saturday night, but they have very little to do withlong-term success or happiness.



EMBRACE INTEGRITY SELLINIve always found it sadly amusing how most people react to the words sales andsalesperson.

To many people these are words that conjure up images of swarming sales associateslike the guys at the car lot in the movie Cadillac Man. Or lying swindlers like the crew inTin Men.

Because of movies like that and maybe because of some bad real-life experienceswith salespeople, a portion of the public has branded sales as a dirty word.

If youre one who thinks of salespeople that way, I have some news for you. If you

collect a paycheck for anythingfrom anyoneyou are in sales.

The Good News

A real salesperson isnt some fast-talking, lying crook who will say or do anything toget into your wallet. A professional salesperson deals with people. People who haveproblems. Problems that can be solved with products and services.

A quick test. Whatever your job is, do you ever

Ask clients questions about their situation, needs, and desires? Answer questions your clients have? Talk them through available options regarding their situations, needs, and desires? Make recommendations that you think will help them based on those things?

I thought so. Welcome aboard. Youre in sales.

Doctors, mechanics, engineers, web entrepreneurs, CPAs, fast food employees,

receptionists, landscapers, dry cleaners, and UPS clerks are all in sales.

Selling is nothing more that empathetically understanding what it feels like to be in another persons shoes, offering advice about things that could solve their problem, and thenhelping them obtain those things.



Selling By Playing The Numbers Game

If you have no integrity-based issues with it, you can play the numbers game. Thenumbers game is most widely used by telemarketers and internet marketers.

The numbers game consists of pounding thousands or millions of people with multiple

impressions of your message knowing full well that no matter how good or bad your message is, someone will eventually buy whatever you are selling.

That type of selling doesnt require a whole lot of focus or skill. Sure some people mayhave made some money with those tactics, but they are largely making one time sales- not developing sustainable long-term business relationships.

The African Email Scam is a great example of how the numbers game works.

The perpetrator of the scam would harvest thousands of email addresses and send aseries of emails to them.

The premise was that whoever was sending the email claimed to be Nigerian royalty or some such nonsense and had a problem that only you (a complete stranger) couldhelp with.

For some complex and unfeasible reason, a huge amount of their money was tied up

legally and they needed someone in your country to claim it. Of course this requiredyou to put up some money (for another imsy reason) to get the funds released.

As a reward for helping this prince in distress, he would split the vast fortune with you.

These emails were rife with ridiculous typos, grammar problems, and formatting issues.The pitch was ludicrous and unbelievable. As implausible and outright stupid as thewhole scenario was, these scammers made a ton of money doing it.

Why? Because it takes no skill and no polish to bombard the world with your messageover and over again. Someone will buy if you ask enough people.

They probably wont come back to you a second time, but someone will buy.

That whole email stunt is felony-level fraud, by the way. But its a good example of selling by assaulting huge numbers of people with your message.



Integrity Selling:If You Cant Make A Sale, Make A Friend

Integrity Selling is something you do for someone not something you do to them.

If your goal is to create a long-term sustainable business serving customers that cometo you over and over and refer others to you, then you had better learn Integrity Selling.

I call it Integrity Selling because its about building repeat business and a loyalfollowing by building strong relationships, providing real value, and maintaining highlevels of personal engagement.

It is about solving the problems of people who need your help not cramming theminto a one size ts all solution in order to make a sale.

Integrity Selling Requires REAL Engagement

A lot has been written about engagement. Sending someone 50 emails, calling themconstantly, or showing up at their door repeatedly isnt engagement to me. Thatscloser to harassment in my book.

Engagement to me means that you sincerely engage your customers on a meaningfuland personal level. One-on-one.

On my blogs, I have made a decision to do certain things by hand the hard way.

When someone joins my email list, they get a personal email from me asking them totell me something about them and soliciting their opinion about the blog.

When someone new follows me on Facebook or Twitter, they get acknowledged by medirectly.

tegrity Selling is something you do FOR someonenot something you do TO them



This isnt just some schmutzy blog tactic. Its a sincere and genuine way of doingbusiness on a personal level. I do it in my of ine career, too. Ill even throw in anoccasional snail mail note here or there when appropriate.

If you want to blow a customer away, an email from whoever is in charge thankingthem for stopping by or for purchasing something will do the trick.

That sounds time consuming, doesnt it? Why would you go to the trouble to do allthat?

Because its the right thing to do, its a great way to build a real relationship, and because nobody else bothers to treat them that way.

But Does It Scale?

Speaking of often re-re-repeated topics, we might as well unwrap the does it scale argument here and now.

Im not sure who coined it, but the person who Ive seen the question attributed to themost is Seth Godin. Does it scale has to do with making sure that you can keep upwith demand as your business grows. Granted, thats an over-simpli ed explanation,but it will do.

Its a smart question, right? I think it is. Obviously, when your business grows you haveto meet all kinds of higher volume demands than when you were small: More phonecalls, more emails, more web or foot traf c, more billing, more shipping the list goeson and on.

I recently ran a Google search for the phrase does it scale? It returned about350,000 results.

It sure seems to be a hot topic, doesnt it?

350,000 people writing posts and articles containing the exact phrase, does it scale?



Every now and then, someone will invariably take note of my personal messages to mynew subscribers, clients, and social media followers and theyll make a well-meaningcomment to me about my approach not scaling.

I rolled my eyes just now. Youll have to take my word for it.

Why does that comment make me roll my eyes? Am I saying Seth Godin is wrong?

Not at all. I completely agree that your business needs to scale. Its certainly somethingto be concerned about but when should we be concerned about it?

If I were getting 200 new subscribers each day, my plan probably wouldnt scale withme alone executing it.

But Im not getting 200 new subscribers a day. Are you?

Go back to that Google search now. 350,000 results. All those people worrying aboutand writing about scaling.

How many of those people or businesses do you think are so big or so inundated withnew business that they really need to worry about scaling at this place in time?

Turn off the TV, stay up a little later, and show the people who potentially could bebuying you groceries that you honestly care about them. And when you get too busy todo it yourself, hire someone to help.

When someone says theyre not taking action on this or that or theyre not highlyengaging their customers because it doesnt scale, theyre looking at it wrong.

You should think about how your business scales. You should make execution plansthat will allow you to scale as you grow. But dont use it as an excuse to not moveforward and take action.

I can make the time to add the personal touches.You can, too.



Get Something TO Scale...Then Worry About Scaling It

I fear that a lot of us have a tendency to worry and plan ourselves to death. You see,the problem is that you cant very well be implementing when you spend all your timeplanning.

Seth Godin himself said something about this that I consider signi cant...

Expect growth, plan for growth, but how about you squeeze in some time to havesomething to grow rst?

1. Go get a duck.2. Do something useful with that duck.3. Get more ducks.4. THEN get your ducks in a row.

Two clients dont need to be scaledyet. They need to be worked hard, served well,and turned into more clients.

Getting your ducks in a row is not nearly asowerful as actually doing something withour duck.

Seth Godin



Sell Value - Not Price

Another huge but common mistake made by salespeople is focusing on price thenancial end of the sale. Most of the time it is not about price.

If price were the major issue in a sale, no one would buy a Mercedes or a Jaguar. Our streets would be full of only inexpensive cars. No one would buy bottled water becausewater is free.

The main issue in a sale is value. Value is related to price, but it is bigger and moreimportant than price. Value is a measure of worth. Total value received transcends amere dollar amount.

Value is a measure of the ratio between dollars paid and bene t received. Dependingon the customer, that bene t could be convenience, status, comfort, or any number of other things that a customer considers valuable.

Simply put, if a customer sees a high level of worth in your offering, it is valuable andthe price should not be an issue as long as that price is proportionate to the perceivedvalue.

Your price will be perceived as too high whenever the value of your offering is perceived as too low.



Always Bring Something New And Valuable

Set yourself apart by making sure you provide something of value each and every timeyou touch a customer. Whether that touch is an email, a phone call, or a personal visit

the customer should get value from the contact.

The world is full of professional visitors and orators. Dont be one of them. Bring value.

The sales call, regardless of if its a phone call, email, or personal visit, is about thecustomer not you.

Make it your goal to bring something new and valuable to each and every contact thatyou have with a client or prospect.

Share a tip, discuss industry news, give them something of value that they can use toimprove their business and their life.

Shortly, well be discussing content marketing and what a fantastic vehicle it can be for a business to deliver value and useful information on a regular basis.

Give Information And Ideas Away For Free

Give without strings. Dont be afraid to give away some of your best ideas. Its a greatway to provide value, show that you care about your customers, and demonstrateexpertise.

Im not suggesting that you give your products or services away, but I am suggestingthat you not be stingy with your information.

For instance, in my of ine career, we include our sales management services to our clients for free if they use our product. We also consult them on their sales program for free. That way, they see how much we know about our business up front and they seethat we are serious about partnering with them.

Share the meat of your message without strings.



Offer To Help

As long as we are discussing how to build real relationships and engage your customers, think about offering to help them when they need it.

From time to time someone will share with you that they are in a tough spot. Even if ithas nothing to do with your business, offer to help. Call or Skype them, nd out aboutthe situation, or introduce them to someone you know who could lend a hand.

Is this sales? Sure it is. You are selling the fact that you are a sincere person of integrity and youre showing that you value your personal connection to that person.

This doesnt work if youre using it as a tactic by the way. If you only offer to help inorder to get something out of it, then youre missing the point entirely and youre kind of being disingenuous.

Help others because its the right thing to do and because you sincerely care aboutthem - not because you think you can get something out of them later because of it.

The byproduct of your sincerity is a strong and lasting relationship.

No one has ever become poor by giving. Anne Frank



Under Promise - Over Deliver

Old news, right? Well, Im beating this dead horse anyway because so few businessesseem to be getting the message.

The volume of outlandish, dishonest, and outright goofy offers has never been so high.

Since you and I met through a blog, let me share a blogging example with you.

How to get everything in life that you want.

How to be superhuman.

The fast cheap and easy way to get web traf c.

Those are all real product offers that I received via email within a two week period of time.

Everything I want out of life? In an ebook? Sign me up!

Superhuman? Really? Leaping tall buildings and swinging from webs? Cool.

Fast, cheap, and easy? Man oh man! Why isnt everyone doing this?

If I had just spent a couple hundred extra bucks this month, I could have gotteneverything I want in life, possibly become invisible, and it would have been easy!

It sounds like P.T. Barnum and The Sham-Wow guy had a baby together somehow,doesnt it?

When you legitimately understand who you are, what you stand for, and what valueyou can provide better than anyone else, you dont need to make asinine claims likethose.

While your competitors are peddling the same old stuff to the herd, you will be doingsomething unique, meaningful, and valuable for your network of raging fans.

I dont care what the supposed internet gurus teach. Outlandish claims are shady anddishonest. If you have to put tripe like that in your email subject line to get people toopen it, youre doing something wrong.



Take the time to build a real relationship.

Do what is right, not easy.

Easy is making ridiculous claims in order to fool the gullible. Not only can iffy tacticslike that blow up in your face, but they tend to elicit animosity from customers over timeinstead of repeat sales.

Right is providing a legitimate value to customers who will come back to yourepeatedly and tell everyone who will listen to them how great you are.

You can successfully do what is right and sell well.

Just be sure right comes before selling.

They actually go together quite nicely in the right hands.

The superior man understands what is right;

the inferior man understands what will sell.- Confucius



EXPLOIT THE POWER OF CONMARKETING (BLOGGING)I believe that virtually every business needs to embrace content marketing and socialmedia. Used correctly, theyre cheap, easy to use, and exceedingly powerful businesstools.

My belief in the power of content marketing is so strong that I asked 18 of my favoriteonline business experts to weigh in on the subject in my post 18 Online AuthoritiesShare Insights On Successful Content Marketing For Business .

When I refer to content marketing, Im primarily referring to blogs. Lets take amoment to look at some of the differences between a web site and a blog.

A web site can be many things:

A mostly static online billboard that advertises a business, product or service. A shopping cart that allows people to nd a product and purchase it online. A site that performs a function like Google, Weather.com, Wikipedia, etc.

A blog, on the other hand, is a living, breathing community. Its whole purpose for existing is to share information, promote engagement with other people, and stimulateconversation in a constantly changing environment.

Think of a web site as being a nice welcome sign at the entrance to your cool companyparty and think of a blog as an amazing emcee that keeps the party exciting andinteresting all night long.
http://www.rebootauthentic.com/http://www.rebootauthentic.com/18-insights/http://www.rebootauthentic.com/18-insights/http://www.rebootauthentic.com/18-insights/http://www.rebootauthentic.com/18-insights/http://www.rebootauthentic.com/



Why Blogs Make Business Sense

While there are other forms of content marketing like videos and podcasts, well limitour conversations here to blogs.

A blog isnt just a tool used by high school or college students to vent and post stuff about their favorite music anymore.

Well, some blogs are that but they also serve many very real and valuable businesspurposes.

Consider that whatever your business is someone out there has questions aboutwhat you do.

(The underserved perhaps?)

A blog allows you to push frequent, relevant information about your business and your eld of expertise out to the world. Search engines index that information. Eventuallythose who are interested in your work and are in need of your services will nd you.

When they visit your blog, they nd every answer they will ever need about your topic. They ask you questions in your blogs comment section and you respond bypersonally interacting with them.

Those new highly engaged readers share your information with others who they knowto be interested in your topic. As you continue to put out frequent quality content aboutyour topic, your community grows and you become known as an authority in your eld.

Of course, its not as fast and easy as that, but with some focused effort it is all therefor the taking.

But to grab hold of this opportunity - you have to start. You have to get out of the blocksand do something. Now would be a good time.

If you havent yet, its time you start thinking very seriously about taking advantage of the power of content marketing.


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10 Reasons Your Business Should Start A Blog continued...

7. Branding yourself online says to the world, I am not a dinosaur!How many people do you still see walking around with those old cell phoneswith antennae sticking out of the top? Or carrying Palm Pilots? You dont want tobe that person. Branding yourself online tells the world that youre payingattention to the most current ways of doing business and that you are making useof every tool at your disposal to do what you do as effectively as you possiblycan.

8. Having a blog sets you apart from the herd and establishesauthority.It allows you to be the innovator, the engager, and establishes authority for bothyou and your business. While your competition may not be taking on suchprogressive projects, you will be.

9. Having a blog is EXPONENTIALLY less expensive than other forms of marketing and advertising.Think about it. Would a few hundred dollars of radio, television, print, or signageput you in front of hundreds of millions of potential customers? Blogging can dothat for you for very little money while those traditional methods of advertisingcost thousands upon thousands of dollars.

10. You do NOT have to be a computer whiz to run your own blog. Itis MUCH easier than you think.Many businesses pay web development companies thousands of dollars todevelop and maintain their web sites. Thanks to Content Management Systems(CMS), you can start and maintain a blog very easily with no coding or programming knowledge.

Very soon, Reboot Authentic will be launching a product to teach you exactly how to do this easily and inexpensively.



The way your potential customers shop to ful ll their wants and needs has changed.

Having a footprint online has never been as simple, cheap, and effective as it is right atthis moment.

So the obvious question is

Why arent you taking advantage of this?

You need to jump on this train before it runs you over.

he internet is becoming the town squarer the global village of tomorrow.

Bill Gates



3 Actions That You Can Take TodayIf you are not getting the results you want...

If you feel like you have stalled...

If you are confused and feel like you lack direction...

Then its probably time for a Reboot. Step back, take a good hard look at what youhave and have not been doing.

Are you following the herd? Do you know what it is that you do better than anyoneelse? Are you approaching the right people in the right ways?

Here are three things that you can do today to begin taking small steps in the rightdirection.

1. Fill out the bonus Beginning Market Creation Worksheet.Its not fast and its not easy, but it will get you moving in the right direction. Printit out if you are able. Take the time to think through it and ll it out completely.The questions on the worksheet should create more questions in your mind.Write those questions down and answer them, too. Download it here.

2. Subscribe to Reboot Authentic and participate in the community.In this ebook, we discussed choosing your in uencers and allies carefully.Reboot Authentic is a community of people like you. People looking for realanswers, discussing real business in the real world. I call my subscribersInsiders. Insiders get new posts via email and access to special products,services, and promotions before anyone else. XXXXXXX

3. Contact me.If you have questions about this ebook, about the Market Creation Worksheet,

or you think I might be able to help you with something else, feel free to contactme at HERE at any time.
http://www.rebootauthentic.com/http://www.rebootauthentic.com/bonus-market-creation/http://www.rebootauthentic.com/contact/http://www.rebootauthentic.com/contact/http://www.rebootauthentic.com/bonus-market-creation/http://www.rebootauthentic.com/



A special Thank You to Mary Jaksch, Bobbi Emel, and Jim Bessey for all their help.



About The AuthorHi. Im Gary.

Im not your typical blogger.

In fact, Im more of a real-world business person whohappens to run a blog than I am a blogger who writesabout how to start a business.

Whats the difference? I think there are a couple of pretty signi cant ones.

As a real-world business person, I have spentdecades in the work force. Ive succeeded, failed,and managed to persevere through it all. Ive learnedwhat works in the streets with real people, realbusiness owners, and real business scenarios.

Secondly, over the years Ive adapted my marketing, sales, and operational strategiesto help many businesses in many different industries succeed over and over again.

So Im not one of those young bloggers who worked for a few years just out of college,got laid off or quit and started their own career blogging. I have nothing aginst thatgroup, by the way. In fact, I admire the hell out of many of them.

What I am telling you is: Thats not me.

Im just a time-tested, dirt-under-the- ngernails, bloody-nosed business man whobelieves in engagement and building a network of raging fans.

I travel the United States coaching sales managers and consulting small businesses on

how to expand their market share and sell smarter using these strategies.

Having worked for myself, several small businesses, and a few big ones includinga Global Fortune 500 company, I have seen what works and what doesnt work inbusiness from just about every angle there is to see it from.

I hope to see you soon at www.RebootAuthentic.com
http://www.rebootauthentic.com/http://www.rebootauthentic.com/http://www.rebootauthentic.com/http://www.rebootauthentic.com/



About www.RebootAuthentic.comWHY REBOOT AUTHENTIC?

There are several reasons I decided to launch Reboot Authentic. The overarchingreason is that business people need someplace to turn for genuine, real-worldbusiness advice about how to survive in this increasingly challenging business climate.

If your business strategy is to compete in your traditional market space againsttraditional competitors in the same old traditional ways selling the same types of products and services to the same group of potential customers as everyone elseyou are sunk, my friend.

I want to succeed. I assume you do, too. So lets agree to not waste each others timeby blowing smoke at one another. Instead, how about were painfully blunt and honest?Deal?

At Reboot Authentic, you can expect exactly what the tag line promises:Unconventional strategies to help you get online, create your own market, and sellsmarter.

Read more about Reboot Authentic by clicking HERE .
http://www.rebootauthentic.com/http://www.rebootauthentic.com/about/http://www.rebootauthentic.com/http://www.rebootauthentic.com/about/http://www.rebootauthentic.com/


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Legal Stuf Any advice that I give in this ebook is my opinion and is based on my own experience.

No part of this publication shall be reproduced, transmitted, or sold in whole or inpart in any form, without the prior written consent of the author. All trademarks andregistered trademarks appearing in this guide are the property of their respectiveowners.

What You Can Do With ItIf you like this ebook, you now have the unlimited right to print, copy and distribute itelectronically via email, on your website or by other means.

You can use parts or portions of this ebook as long as you give credit to the author.

What You Cannot Do With It You cannot use anything from this ebook for commercial purposes without expressedwritten consent of the author. In other words, this ebook is free and you may not chargeanything for any part of it. You also may not alter or transform it in any way.

CopyrightThe copyright for this work belongs to the author, who is solely responsible for thecontent. Please direct feedback or permission questions to the author [email protected].

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs License.

To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/3.0/

How to Alienate All the Right People by gariko Korisko

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