ALIENATE

-Operating System

• Alienate is an operating system which is designed to give you a smooth user interface.

• It is programmed on Linux with HTML Browser.

• It is designed by keeping in minds the expectations of smartphone users.

• It will compete against the existing operating systems.

• It aims to become the first Indian company to have an mobile operating system.

Product Offerings

Product : Mobile operating system

Price: Rs- 8,000 to 25,000/-

Place :Ecommerce, Retail outlets & Company

website

Promotion: Print media, Tech review corner,

T.V commercials etc.

4P’s

Today people want everything personalised. So do we. We

provide you an platform where you can personlize all your

things to your lock screen in a secure free way.

Personalisation

Find a Theme that matches YOUR STYLE

Express Yourself

We have segmented it at different Price points and ModelsGeneral user behavior & Preferences Multi- tasking

Segmentation

TargetingWe are planning to target the:-YouthWorking Class PeopleRetired People

Google’s AndroidIphone iOSMicrosoft WindowsBlackberrySymbian OS

Competitors

Market Share Forecast-

    OS  2013 2014 Android 57.9% 53.2%iOS 23.1% 22.6%Bada 3.0% 3.0%Windows 10.4% 17.4%RIM 4.3% 3.4%Symbian 1.2% ---

World wide smartphone sales st-

Gartner: World-Wide Smartphone Sales (Thousands of Units)

Quarter

Windows Mobi

le

RIMSymbia

niOS Android Bada

Windows Phone

OtherTotal

Smartphones

Total Phones

2013 Q4 1,807 50,224 219,613 8,534 1,994 282,171 490,342

2013 Q3 4,401 458 30,330 205,023 633 8,912 475 250,232 455,642

2013 Q2 6,180 631 31,900 177,898 838 7,408 472 225,326 435,158

2013 Q1 6,219 1,349 38,332 156,186 1,371 5,989 600 210,046 425,822

2012 Q4 7,333 2,569 43,457 144,720 2,684 6,186 713 207,662 472,076

2012 Q3 8,947 4,405 23,550 122,480 5,055 4,058 684 169,179 427,730

2012 Q2 7,991 9,072 28,935 98,529 4,209 4,087 863 153,686 419,008

2012 Q1 9,939 12,467 33,121 81,067 3,842 2,713 1,243 144,392 419,108

2011 Q4 13,185 17,458 35,456 75,906 3,111 2,759 1,167 149,042 476,555

2011 Q3 12,701 19,500 17,295 60,490 2,479 1,702 1,018 115,185 440,502

2011 Q2 12,652 23,853 19,629 46,776 2,056 1,724 1,051 107,740 428,661

2011 Q1 982 13,004 27,599 16,883 36,350 1,862 1,600 1,495 99,775 427,846

Features-• General Features• Magnifier- For the visually imapired• Stay Safe• E- Pay• View Point- A Inbuilt Projector

Less phone and more operating systems. OS that runs both in smartphones and in

cloud can make a device function according to owner’s needs.

Entry into laptops, desktops OS and smart watches / tv.

Future markets for OS

http://www.statista.com/statistics/262157/market-share-held-by-mobile-operating-systems-in-india

Google.com

References

Thank You

Name of the Speakers:- 1- Ajinkya Hirve 572- Ramu Kamtam 053- Sandeep Tajane 204- Sandeep Chaurasia 085- Prasad More 546- Sudarsshan Shetty 64

Aliena

te…