How Social Media Drives Consumer Decisions
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Transcript of How Social Media Drives Consumer Decisions
LeadingRE
How Social Media Drives
Consumer Decisions
Alexandra Samuel
@awsamuel
HOW MANY PEOPLE BUY AFTER SHARING?
2-4x
≤1x
5x+
HOW DO DIFFERENT NETWORKS DRIVE PURCHASING?
DO PEOPLE BUY WHAT THEY SHARE,OR SHARE
WHAT THEY WANT TO BUY?
HOW DOES SHARING LEAD TO PURCHASING?
HOW LONG DOES IT TAKE TO GO FROM
SHARING TO PURCHASE?
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@ AW S A M U E L@AWSAMUEL
@ AW S A M U E L@AWSAMUEL
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LeadingRE
Thank you
Alexandra Samuel
@awsamuel
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