How seo influences purchases by one net marketing
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SEARCH ENGINE OPTIMIZATOIN
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“Many Americans begin their purchasing experience by doing online research to compare prices, quality, and the reviews of other shoppers. Even if they end up making their purchase in a store, they start their fact-finding and decision-making on the Internet.”
JIM JANSENSENIOR FELLOW, PEW RESEARCH CENTER’S INTERNET & AMERICAN LIFE PROJECT SEPTEMBER 2010
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Google is the new Yellow Pages.
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61%of global Internet users research products ONLINE.
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SOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012.
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44%of online shoppers begin by using a search engine.
When researching branded products:
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SOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012.
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Other
89%of SEARCH queries.
In May 2011 Google sites led the search market with
SOURCE: COMSCORE, JANUARY 2010.
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Worldwide, we conduct 131B searches per month on the web.
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SOURCE: COMSCORE, JANUARY 2010.
2,900,000175,000,0004,000,000,000
Per Minute:
Per Hour:
Per Day:
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57%of TV viewers use the web simultaneously.
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SOURCE: NIELSON, 2009.
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Ranking high on search engines is no longer optional, it’s critical.
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5%
25%
70%
70%of the links search users click on are organic – not paid.
OTHER.
*
PAId.
ORGANIC.
SOURCE: MARKETINGSHERPA, FEBRUARY 2007.
*INCLUDES NON-TRADITIONAL ORGANIC RESULTS, SUCH AS SHOPPING LINKS, LOCAL RESULTS, NEWS, ETC.
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SOURCE: MARKETINGSHERPA, FEBRUARY 2007.
60% of all organic clicks go to the top three organic search results.
27%
20%
13%
10% 9%7%
5%
3% 4%3%
1 2 3 4 5 6 7 8 9 10
SHA
RE
OF
CLI
CK
S
RANKING ON SEARCH RESULTS PAGE
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75%of users never scroll past the first page of search results.
SOURCE: MARKETSHARE.HITSLINK.COM, OCTOBER 2010.
First Page Only!
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SOURCE: COVARIO, JANUARY 2011.
The average click-through rate for paid search in 2010 (worldwide) was 2%.
2.5%
1.3%
1.4%
2.8%
YANDEX
YAHOO!
BING
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The more keyword-rich content you generate, the more search engines will find (and love) you.
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Businesses that blog more than 20 times/month get 5x more traffic than those who blog less than 4 times/month.
5x
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SOURCE: HUBSPOT, LEAD GENERATION LESSONS FROM 4,000 BUSINESSES, 2011.
>
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SOURCE: HUBSPOT, LEAD GENERATION LESSONS FROM 4,000 BUSINESSES, 2011.
Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages.
>
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SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011.
Companies that blog have 97% more inbound links.
97%
AVG # OF LINKS WITHOUT A BLOG
AVG # OF LINKS WITH A BLOG
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SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010.
Companies with more indexed web pages get way more leads.
5 712
22
74230%
# OF INDEXED PAGES
MED
IAN
MO
NTH
LY L
EA
DS
<60 121 - 175 176 - 310 176 - 310 >311
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If Google can’t find your website, neither will anyone else.
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