How New TLDs Will Affect Current Distribution Model
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BLACKNIGHT How New TLDs Will Affect Current Distribution Model Domain Registrar – Hosting Provider
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Presentation to CENTR GA Brussels 2011 on how the launch of new gTLD domains will affect existing ccTLD registries
Transcript of How New TLDs Will Affect Current Distribution Model
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How New TLDs Will Affect Current Distribution Model
Domain Registrar – Hosting Provider
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Michele Neylon Founder / CEO Blacknight Contact: http://mneylon.tel @mneylon http://b.log.ie [email protected]
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Overview Past Present Future
Are You Going To Become Extinct?
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Are You Going To Become Extinct?
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How many new TLDs? Estimates vary from 250 > 1k+ Paradigm shift
Registries will need registrars Registrars won’t need registries
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How many existing domain extensions? 17 gTLDs 250+ ccTLDs
How many registrars carry ALL of them? Very very small number
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How Can You Stay Relevant? What can you do? What shouldn’t you do?
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Threats / Realities Your current policies / processes Your understanding of the market .city / .local / .language / .concept Barriers - >> market move How many domains do I need for my
business?
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KISS Technical stuff EPP – don’t tweak it!! Marketing stuff – simple = better Policy – simple = saner
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Business not personal
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How do you market your ccTLD? How do you retain shelf space?
No simple answer Your ccTLD is not the only show in town
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Questions? Complaints? Insults? Photo credits:
http://www.flickr.com/photos/forbairt/ http://flickr.com/photos/mneylon Wikipedia
