Marketing 500 new TLDs on a Shoestring

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    15-May-2015
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Presentation from Domain Forum 1 November 2013, Sofia, Bulgaria. Covering some of the challenges and possible solution for marketing / selling new domain name extensions (new TLDs)

Transcript of Marketing 500 new TLDs on a Shoestring

  • 1. with Michele Neylon

2. Marketing 500 new TLDs on a shoestring Michele Neylon 3. Who am I? Michele Neylon -Founder / CEO Blacknight http://mneylon.tel @mneylon http://michele.me/blog http://b.log.ie Winner IIA Net Visionary 2013 On most other social networks .. 4. Things are about to get CRAZY! (thats just 136 extensions) 5. It looks more like 6. NOOO! What are we going to do? 7. Lets simplify things a bit 8. Youre a brand? We dont care 9. I dont need you! 10. How much money do you want? We offer 100+ extensions Registries want a 1,000 25,000 1 Extension balance on account 1,000? 500 new extensions 500,000500,000 (Guesstimates) 11. Customer wants a domain 12. They hit your site 13. Limited space 14. 500+ item dropdown? 15. 500+ item dropdown? 16. What results do you show? 17. Say hello to my little friend! 18. Relative to the customer .de .berlin .bayern .cologne .hamburg 19. Remember whos king 20. Whois Privacy? who 21. Be realistic with targets 20 200 2000 20000 ??????? 22. What we needMarketing Material 23. What we cant do500+ dedicated emails 24. What we can doTLD Recommendation Engine 25. Context relative extensions 26. Questions? 27. Thank You 28. Credits Logos image via http://www.flickr.com/photos/27845211@N0 2/2616906744/sizes/l/