How many commercials do you think you will see by the

time you are 65?By the time a person in the United

States is 65 years old, he would have seen an estimated two million

television commercials ?

Analyzing Influences

Learning how to analyze health information, products, and services will help you act in

ways that protect your health.

•Step 1: Identify its source (who is trying to get you to buy the food)

•Step 2: Identify the motive ( Why do they want you to buy their product, does the advertiser really take your health into consideration

MusicMusic and other sound effects add to the ad’s atmosphere, helps define the ad’s target audience, and acts as a transitioning element. Jingles are designed to stick in the audience’s head.

Emotion Advertisers appeal to emotions that most humans experience, such as love, hate, and desire. Emotion is often the motivating factor for buying a product.

Star Power A famous person is used to promote the product—for example, Michael Jordon recommending particular brand of underwear or athletic shoes.

Bandwagon Appeals to the desire of most people to feel like they belong or that they are part of the winning side.

Weasel Words

Advertisers are legally required to tell the truth, but they often use misleading words such as “Part of . . .,” “The taste of real . . ,” “Because we care . . .

Common Advertising Techniques

Take a look at these videos…“Buy Me That!!”

Advertising Tricks

Analyze this advertisement on your own.

The Cost of Cool!!!

Identify a problem that you faced recently. Write a brief paragraph

explain how you went about solving it.