How Industry Leading Brands Use Content to Drive Lead Generation
Transcript of How Industry Leading Brands Use Content to Drive Lead Generation
Create a list of content upgrade ideas that you could insert into every blog post.
(Refer back to CTA ideas slide)
Why inline CTAs?
Look for ways to insert relatable offers or content upgrades into your content for an instant spike in conversions.
One of the most effective conversion tactics: Inline CTAs
Look for ways to insert relatable offers or content upgrades into your content for an instant spike in conversions.
What tactics do you deem the most effective?
Contextual CTAs
#4
Make it relevant
Content Experience Matters
#5
A well-optimized content experience movesyour end-user through the funnel to generate
leads and fuel marketing automation.
Not all experiences are created equal
Mix it up & test, test, test
Design Copy Placement
● Color● Imagery● Fields
Design Copy Placement
● Color● Imagery● Fields
● Word count● Tone● Button text
Design Copy Placement
● Color● Imagery● Fields
● Word count● Tone● Button text
● Landing page or inline● Gated or not● Timing
Design Copy Placement
wishpond EBOOK
wishpond EBOOK