How Industries Push Mobile Engagement & Next-Level Opportunities
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January 23, 2014 How Industries Push Mobile Engagement & Next Level Opportunities 1 MA M Webinar Series Sponsored by:
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More than 80% of the time people spend using mobile devices is in apps, and push messaging enables marketers to drive greater app engagement and retention. The Good Push Index study, encompassing 2400 apps and 500 million push notifications, offers some of the first available insights on push messaging effectiveness and opt-in rates across key industry verticals. We’ll dig deep into GPI findings to share how different types of apps perform, as well as highlight the massive delta between average and top-performers to understand the upside to push messaging optimization. We’ll also punctuate quantitative results with the best and worst real-world examples, as well as top tips for driving greater engagement. Moderator: Leo Scullin, Global Industry Initiatives, Mobile Marketing Association Presenters: Heidi Tretheway Director of Marketing Communications Urban Airship Corey Gault, Director of Communications, Urban Airship Live Webinar Date: January 23, 2014
Transcript of How Industries Push Mobile Engagement & Next-Level Opportunities
January 23, 2014!
How Industries Push Mobile Engagement & Next Level Opportunities!
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M!A!M!Webinar Series!
Sponsored by:!
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As the premier global trade association dedicated to accelerating the transformation and innovation of marketing through mobile, the MMA represents the entire marketing ecosystem and brings together over 700 organizations globally, allowing us to facilitate connections, deliver insight and drive impactful action for our members and the industry at large!For more information about membership email: [email protected] or visit http://www.mmaglobal.com/member-center/benefits !!
"INSIGHTS: !"Access a world of insights through our white papers, articles and case "studies. Support your mobile agenda and ensure mobile readiness!
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"CONNECTIONS: !"Interact with passionate leaders and stay on the cutting edge. Boost "your business and career by connecting with the people that matter!
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"IMPACT: !"Influence industry frameworks, standards, guidelines and best "practices. Join the industry initiatives that shape the future of mobile!
About the MMA !
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• How Mobile Relationship Management (MRM) picks up where CRM strategy & data leave off!
• Using push messaging to drive greater business results in mobile!
• Good Push Index findings by industry with +/-examples!• Four tips to improve MRM at each stage of a customer’s
journey!
Today’s Agenda!
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• A new way to segment customer communications beyond behavior & preferences!
• The vast delta (and potential) between average apps’ opt-in rates and top performers !
• Four tips to improve MRM at each stage of a customer’s journey!
Key Insights to be Shared!
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Moderator!
Presenters!Heidi Tretheway!Director of Marketing Communications!Urban Airship!
Corey Gault!Director of Communications!Urban Airship!
Leo Scullin!Head of Global Industry Initiatives!Mobile Marketing Association!
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Managing Your Questions!
Share the Insights #MMAWeb!#MRMstrategy!
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Closing: Key Takeaways!
• Show value before asking for the opt-in!• Engagement and retention are not always linked;
strong variances by industry!• Consider your customer-app relationship as another
way to segment messaging!• Top-performing apps respect preferences and learn
from users!
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MMA New York Forum!May 7-9, 2014!MMA Singapore Forum!May 2014!Cannes Lions Festival!June 15-21, 2014!NA Mobile CEO & CMO Summit!July 13-15, 2014!!
MMA Webinar Series! Upcoming MMA Events!Acquire, Engage, Convert & Optimize! A Best Practice Case Study!January 28, 2014!Make it Personal: Mobile Engagement, One Shopper at a Time!January 30, 2014!!
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"Smartbrief click here!
"Mobile Smart Fundamentals click here!
"LinkedIn Group click here!
"Twitter click here!"MMA Online: Committees at Work click here!
"MMA Online: Webinar Archive click here!
"MMA Online: White Papers click here!
Additional Resources!
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MMA Members Include!
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MMA Members Include!
