Making Rabid Fans: Community Engagement Ideas

from Other Industries #AFTACON

Americans for the Arts Convention | Arts Leadership Preconference | June 12, 2014

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@devonvsmith 9 Bill Shaner

Provide access "to talent.

Fans want exclusive content.

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Give fans influence. They’ll be more invested "in sharing your success.

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Serve their needs. Leverage the resources you have.

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Produce a "better experience.

Fans find value in the community.

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Be authentic. Fans will believe in what you’re selling.

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Ask fans for help. Fans feel more committed "

to something they’ve helped build.

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How to Make Rabid Fans 1. Provide access to talent 2. Give them influence 3. Serve their needs 4. Produce a better experience 5. Be authentic 6. Ask them for help

Thank You! @devonvsmith

#AFTACON

Americans for the Arts Convention | Arts Leadership Preconference | June 12, 2014