How Google Search Works - Mavericks Web Marketing & Solutions Iloilo
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Transcript of How Google Search Works - Mavericks Web Marketing & Solutions Iloilo
How Google Search WorksUNDERSTANDING GOOGLE SEARCH AND ITS LIMITLESS POTENTIAL TO GROW YOUR BUSINESS
Jenille Cristy MaidoSearch Engine Marketing SpecialistMavericks Web Marketing & Solutions
Why we need to understand how Google Search works?
Google has an immeasurable influence in the internet marketing
world. And your first step to success, you need to be visible. That’s why we
need to understand how Google search works.
HOW GOOGLE SEARCH WORKS?
CrawlingIndexing
Serving Results
THE CHALLENGE: BE VISIBLE IN SEARCH
THE SOLUTION: SEO
ON PAGE FACTORS
On-Page factors are the aspects of a given web page that influence search engine
ranking.
ONPAGE SEO BEST PRACTICES
Keywords:Should appear in the title and URL.It should be directly adjacent to your content.Should appear more than once in your content. (You can use synonyms.)
Tools: Google Webmaster ToolsGoogle Keyword PlannerGoogle AutocompleteGoogle Trends
Content and Website Interface:Follow Webmaster Guidelines.Content that is original and provides value to users.Make your website unique, valuable, or engaging.Make your website stand out from others in your field.Make pages primarily for users, not for search engines.
Tools: Google Webmaster ToolsGoogle Keyword PlannerGoogle Autocomplete
ONPAGE SEO BEST PRACTICES
Off page SEO refers to techniques used to improve the position of a website in
the search engine results page (SERPs). It covers activity that takes place
elsewhere.
OFFPAGE SEO FACTORS
HOW YOUR WEBSITE APPEARS IN GOOGLE SEARCH
www.maverickswebsolutions.com
Mavericks is a collaborative team of online professionals with years of experience and exposure to various work such as search engine
optimization, content writing, social media marketing, and website development. We have been helping businesses establish, manage and
promote their brands on the internet.
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